Stories from the Covid-19 Front Lines: CDO Q&A with Tim Courtney of Puroclean

Name: Tim Courtney
Title: Vice President, Franchise Development 
Brand: Puroclean
Segment: Restoration & cleaning services
Units: 300
Locations: U.S., Canada

What are you doing differently with your franchise development program as a result of Covid-19?

Increased advertising with a focus on social. Increased PR to capitalize on our franchisees giving back to their community; showcasing stories of our Covid-19 response. Conducting virtual meet the team days. Start the SBA funding process earlier in the process.

What are your plans for the next 60 days (April & May)? 

Business as usual… continue aggressive marketing. Franchisee-focused advertising (telling their story).

What are your plans for the following 90 days (June, July, August)? 

Prepare for some virtual new franchise training to help launch franchises.

Have you made major changes to your franchisee recruitment program or sales process? 

With funding still available to new businesses, but the time to fund taking longer, we have pushed this step earlier in our process to start. We are seeing some benefit with this. We are holing virtual meet the team days that we continue to improve upon by adding way more interaction and Q&A sessions.

Have you made any changes to the roles or duties of your team?

Not at this time. We may be adding an additional lead qualifier.