Stories from the Front Lines: CMO Perspectives

Covid-19 has changed the way business is conducted, both immediately and for the foreseeable future. Marketing’s role in recruiting franchisees (B2B) and helping franchisees connect with customers (B2C) is a critical component of any successful franchise system. We asked franchise marketing executives how they are adapting their marketing and media strategies and tactics –beginning in mid-March when the reality and impact of Covid-19 became apparent, as well as their marketing plans for the next 90 days. Here’s what a select group of franchise CMOs and marketing leaders shared with us as they continue to shift gears to stay afloat in the wake of the pandemic.

• Josh Cole, Sky Zone
• Lisa Zoellner, Neighborly
• Marci Kleinsasser, Handyman Connection
• Shana Krisan, Goldfish Swim School
• Jeff Rinke, Hungry Howie’s Pizza
• Ashley Schuetz, Massage Heights