Stories from the Front Lines: CMO Perspectives

Stories from the Front Lines: CMO Perspectives

Stories from the Front Lines: CMO Perspectives

Covid-19 has changed the way business is conducted, both immediately and for the foreseeable future. Marketing’s role in recruiting franchisees (B2B) and helping franchisees connect with customers (B2C) is a critical component of any successful franchise system. We asked franchise marketing executives how they are adapting their marketing and media strategies and tactics –beginning in mid-March when the reality and impact of Covid-19 became apparent, as well as their marketing plans for the next 90 days. Here’s what a select group of franchise CMOs and marketing leaders shared with us as they continue to shift gears to stay afloat in the wake of the pandemic.

Published: August 18th, 2020

Share this Feature

Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT

Recommended Reading:

Twin Peaks
SPONSORED CONTENT

FRANCHISE TOPICS

FEATURED IN

Franchise Update Magazine: Issue 2, 2020
Franchise Update Magazine: Issue 2, 2020

PuroClean
SPONSORED CONTENT
Franchise Customer Experience Conference
Conferences
InterContinental, Atlanta
JUN 2-4TH, 2026

EZee Assist is the all-in-one AI Support Assistant that provides instant support to franchisees and operators of multi-location-businesses on all...
Advocate for the future of franchising with policymakers and leaders. This meeting connects the franchising community with lawmakers to protect and...

Share This Page

Subscribe to our Newsletters