U.K. Official Urges McDonald's To Cancel Its Monopoly Game Promotion
Company Added
Company Removed
Apply to Request List

U.K. Official Urges McDonald's To Cancel Its Monopoly Game Promotion

U.K. Official Urges McDonald's To Cancel Its Monopoly Game Promotion

One of the expected pitfalls in franchising abroad is fitting into the cultural norms of your brand's new country. Still, U.S. brands continue to run into unexpected cultural headwinds when setting up shop abroad. McDonald's Monopoly game promotion is the latest.

According an article in British newspaper The Guardian, "McDonald's has been accused of launching a 'grotesque marketing strategy' that endangers public health by encouraging customers to eat more fast food in exchange for prizes such as fries, desserts, and fizzy drinks"--especially children in a country with growing childhood obesity.

The criticism in this case comes not from consumer groups or outraged mothers, but from Tom Watson, a high-ranking MP (Member of Parliament) and Deputy Leader of the Labour Party. Watson, according to the article, has urged McDonald's to discontinue the promotion because of the country's problem with child obesity.

Calling the campaign a "danger to public health, " Watson's comments are part of the government's attempt to reduce childhood obesity by reducing advertising targeting or seen by children for foods high in fat, sugar, and salt.

The article cites research suggesting that, in the U.K., one in three children is overweight or obese and the number of severely obese children is on the rise; children are spending 14 hours a week watching TV and an increasing amount of time online; and that 39% of McDonald's outlets are in the country's poorest areas.

"In this context, it is appalling that your company's Monopoly marketing ploy encourages people to eat more unhealthy foods by offering sugar-filled desserts as rewards," Watson said in a letter to McDonald's UK CEO Paul Pomrey. "It is unacceptable that this campaign aims to manipulate families into ordering junk food more frequently and in bigger portions, in the faint hope of winning a holiday, a car, or a cash prize many would otherwise struggle to afford."

Published: April 10th, 2019

Share this Feature

Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT
Wienerschnitzel
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Hungry Howie's Pizza
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

American Family Care
ADVERTISE SPONSORED CONTENT
Conferences
Caesar's Forum, Las Vegas
MAR 19-22ND, 2024

Featured Opportunities

Smalls Sliders
As a fast-growing concept dedicated to serving fresh, cooked-to-order cheeseburger sliders, the Smalls Sliders franchise opportunity brings real...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Urban Air Adventure Park
Own a highly profitable business that impacts lives in your community by jumping into action as an Urban Air franchisee owner.
Charleys Philly Steaks
Charleys Philly Steaks is the #1 Cheesesteak Franchise in The World. We offer delicious, made-to-order food that is affordable without sacrificing...
Shakeaway
Shakeaway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now...

Share This Page

Subscribe to our Newsletters