Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Waxxpot President and COO Michael Abramson shares how technology helps franchise build its brand and connect with target audiences
- Franchise Update Media
- 3,098 Reads 34 Shares
Executive Michael Weaver with Pearle Vision discusses the customer experience
- Franchise Update Magazine
- 2,997 Reads 18 Shares
Selling to franchisees includes building relationships and fostering trust
- Evan Hackel
- 3,137 Reads 4 Shares
Executive Rich Roneree with Bodybar Pilates discusses the customer experience
- Franchise Update Magazine
- 3,065 Reads 3 Shares
Executive Tim Arpin with Scooter's Coffee discusses the customer experience
- Franchise Update Magazine
- 2,828 Reads 3 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
- Kevin Behan
- 3,412 Reads 2 Shares
Executive Ammy Harrison with Penn Station East Coast Subs discusses the customer experience
- Franchise Update Magazine
- 2,640 Reads 5 Shares
Navigating the challenges and opportunities that come with expanding a brand to the European market
- Rebecca Viani
- 3,529 Reads 29 Shares
Chain's international business earns more than $1 billion in systemwide sales
- Kevin Behan
- 10,216 Reads 4 Shares
Nontraditional locations offer franchisors new ways of reaching customers but come with pros and cons
- M. Scott Morris
- 3,695 Reads 18 Shares
Our May roundup of international franchise news travels to Australia, Canada, England, Egypt, France, Guatemala, Philippines, and the U.S.
- Kevin Behan
- 2,368 Reads 2 Shares
AI is transforming customer service by taking over tasks traditionally done by humans
- John DiJulius
- 3,615 Reads 5 Shares
The 2024 election will present unique challenges for advertisers and marketing professionals
- Jack Monson
- 3,315 Reads 27 Shares
Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
- Franchise Update Media
- 3,407 Reads 28 Shares
Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 2,592 Reads 2 Shares
Increases in consumer demographic data can provide additional information in determining value of real estate property
- Kevin Behan
- 2,434 Reads 3 Shares
CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
- Franchise Update Media
- 3,065 Reads 11 Shares
Marketers need to personalize AI's content to best connect with customers in email marketing
- Kevin Behan
- 2,402 Reads 2 Shares
Creative vehicle wrapping drives more than 100,000 customers into Atlanta KFC restaurants
- Kevin Behan
- 4,541 Reads 6 Shares
Study shows franchises are adding to marketing departments and are open to hybrid work
- Franchise Update Media
- 2,054 Reads 4 Shares
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 3,751 Reads 91 Shares
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 3,234 Reads 9 Shares
Franchises must develop a strong brand identity and invest in operational support to drive long-term success
- Tim Vogel
- 2,783 Reads 4 Shares
Cousins Maine Lobsters comprehensive training program sets new franchisees up for success
- Kevin Behan
- 4,047 Reads 22 Shares
Diving into the AFDR report to deliver the latest insights on where franchises get the highest percentage of leads
- Kevin Behan
- 3,287 Reads 5 Shares
Hand & Stone CDO discusses integrated approach to brand messaging
- Franchise Update Media
- 3,594 Reads 7 Shares
Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
- Kerry Pipes
- 3,602 Reads 4 Shares
Franchisors need to deeply understand their patrons and anticipate their needs
- Colleen McMillar
- 3,069 Reads 6 Shares
As founder and CEO, Richie Huffman has overseen 3 decades of Celebree School success
- Kerry Pipes
- 3,239 Reads 9 Shares
University of Louisville's Yum! Center for Global Franchise Excellence trains franchising's next generation
- Helen Bond
- 6,830 Reads 43 Shares
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