Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
    - Franchise Update Media
- 4,428 Reads 4 Shares
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
    - Franchise Update Media
- 3,635 Reads 7 Shares
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
    - Franchise Update Media
- 3,914 Reads 17 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
    - Kerry Pipes
- 3,618 Reads 5 Shares
Successful international expansion maintains brand standards while adapting to individual country market dynamics 
    - Dave Carney and Sander Van den Born
- 3,868 Reads 3 Shares
Restaurant chain has commitments for 10,000 additional global units
    - Kevin Behan
- 6,087 Reads 2 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
    - Kevin Behan
- 2,742 Reads 2 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
    - Helen Bond
- 3,751 Reads 2 Shares
Homewatch CareGivers used technology to make life easier for clients and employees
    - Kevin Behan
- 3,363 Reads 35 Shares
Converting an existing business to a franchise brand gives owners the support needed to grow and optimize their business
    - Bob Johnston
- 2,902 Reads 9 Shares
There are many benefits of operating an airport retail location, but it comes with several real estate and operational challenges
    - Jeff Drake
- 3,419 Reads 8 Shares
Nearly 70 percent of consumers say they will pay a premium for brands in which they feel a sense of loyalty
    - Kevin Behan
- 3,228 Reads 5 Shares
The use of AI can take large amounts of previously unused data and help structure and transform a franchise's operations
    - Gary Liskovich
- 2,557 Reads 20 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
    - Kevin Behan
- 4,288 Reads 10 Shares
For the Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required
    - Kevin Behan
- 4,919 Reads 11 Shares
Franchises show an increase in marketing spending, led by digital advertising
    - Franchise Update Media
- 2,611 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
    - Kevin Behan
- 4,881 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
    - Franchise Update Media
- 3,975 Reads 9 Shares
Brand celebrated 50-year anniversary with interactive reveal of five new menu offerings
    - Kevin Behan
- 2,599 Reads 4 Shares
Franchise executives gathered to examine the many facets of the customer experience.
    - Kerry Pipes
- 3,441 Reads 3 Shares
Brands drive profitability by leading with their core purpose and vision for consumers and franchisees
    - Jayson Pearl
- 3,366 Reads 22 Shares
While increased technology can make the hiring process more efficient, don't forget the importance of striking a personal connection
    - Stephanie Miller
- 3,119 Reads 5 Shares
Popular burger chain is one of many fast-casual restaurants using AI technology to manage staffing
    - Kevin Behan
- 4,695 Reads 3 Shares
Giving employees a feeling of purpose in their work can create a stronger bond and loyalty to the company 
    - Dr. Laurie Cure
- 3,393 Reads 8 Shares
Diving into the AFDR report to deliver the latest insights on the financial disclosers in Item 19 of the FDD
    - Kevin Behan
- 2,999 Reads 2 Shares
New law will require third-party franchise sellers to register and add pre-sale disclosure requirements top operate in California
    - Kevin Behan
- 4,006 Reads 3 Shares
See what franchising insiders are saying about the annual conference that brings together leading executives to discuss top strategies for franchise growth and development
    - Franchise Update Media
- 4,819 Reads 1 Shares
Franchisors can develop a more effective partnership with franchisees through frequent communication and collaboration
    - Tom Wood
- 2,316 Reads 3 Shares
Artificial intelligence can boost productivity, enhance customer service, and streamline operations
    - M. Scott Morris
- 4,882 Reads 78 Shares
Heather Leed Neary says it's her job to remove barriers, so her team and franchisees can flourish
    - Kerry Pipes
- 3,521 Reads 3 Shares
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The  franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a   franchise opportunity.