Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
- Franchise Update Media
- 2,941 Reads 11 Shares
Marketers need to personalize AI's content to best connect with customers in email marketing
- Kevin Behan
- 2,359 Reads 2 Shares
Creative vehicle wrapping drives more than 100,000 customers into Atlanta KFC restaurants
- Kevin Behan
- 4,334 Reads 5 Shares
Study shows franchises are adding to marketing departments and are open to hybrid work
- Franchise Update Media
- 2,027 Reads 4 Shares
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 3,631 Reads 91 Shares
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
- Franchise Update Magazine
- 3,153 Reads 9 Shares
Franchises must develop a strong brand identity and invest in operational support to drive long-term success
- Tim Vogel
- 2,679 Reads 4 Shares
Cousins Maine Lobsters comprehensive training program sets new franchisees up for success
- Kevin Behan
- 3,895 Reads 22 Shares
Diving into the AFDR report to deliver the latest insights on where franchises get the highest percentage of leads
- Kevin Behan
- 3,088 Reads 5 Shares
Hand & Stone CDO discusses integrated approach to brand messaging
- Franchise Update Media
- 3,495 Reads 7 Shares
Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
- Kerry Pipes
- 3,456 Reads 4 Shares
Franchisors need to deeply understand their patrons and anticipate their needs
- Colleen McMillar
- 3,006 Reads 6 Shares
As founder and CEO, Richie Huffman has overseen 3 decades of Celebree School success
- Kerry Pipes
- 3,131 Reads 9 Shares
University of Louisville's Yum! Center for Global Franchise Excellence trains franchising's next generation
- Helen Bond
- 6,723 Reads 42 Shares
Direct engagement with lawmakers is essential to successful policy outcomes
- Matthew Haller
- 3,450 Reads 21 Shares
Scott Zide, CEO of Empower Brands, says it's time to focus on expansion
- Kerry Pipes
- 3,513 Reads 24 Shares
Fazoli's prepares fresh, tasty, and affordable Italian cuisine for its many fans
- Tisha Bartlett
- 3,416 Reads 52 Shares
Franchise Update digs into nontraditional locations, customer experience, and the University of Louisville's Yum! Center for Global Franchise Excellence
- Kerry Pipes
- 2,836 Reads 3 Shares
Top leaders are flexible and promote adaptable culture in the organization
- Kevin Behan
- 3,105 Reads 9 Shares
Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
- Franchise Update Media
- 2,570 Reads 4 Shares
Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
- Franchise Update Media
- 3,079 Reads 6 Shares
Transparent and strategic use of your FDD increases the chances of attracting high-quality franchisees.
- Art Coley
- 3,127 Reads 10 Shares
Female leaders encourage the growth and development of international franchising
- William Edwards
- 5,059 Reads 7 Shares
Post-Covid economics, private equity, and international brands grow the U.S. franchising landscape
- Paul Wilbur
- 3,814 Reads 2 Shares
Many skills from the corporate world can translate into franchising
- Doug Smith
- 2,517 Reads 12 Shares
Smoothie King VP blends frandev and consumer marketing messages
- Franchise Update Media
- 4,590 Reads 5 Shares
Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
- Kevin Behan
- 3,415 Reads 2 Shares
FSOs provide professional support to help franchises grow their brand
- Franchise Update Media
- 3,011 Reads 3 Shares
The power of well-executed mentoring programs can become a cornerstone of excellence.
- Evan Hackel
- 2,844 Reads 2 Shares
The CEO of Floor Coverings International discusses AI and ChatGPT
- Franchise Update Magazine
- 2,804 Reads 4 Shares
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