Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Vanessa Yakobson, the CEO of Blo Blow Dry Bar & LashKind discusses AI and ChatGPT
- Franchise Update Magazine
- 3,047 Reads 2 Shares
"Shrinkflation," "greedflation," and "tipflation" drive away previously loyal customers
- John DiJulius
- 3,343 Reads 1 Shares
Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
- Franchise Update Media
- 3,387 Reads 31 Shares
CMO/COO Summit to focus on greater collaboration between franchise marketing and operations
- Franchise Update Media
- 4,281 Reads 2 Shares
Study shows franchises use many programs, and outsource certain services, to support advertising plans
- Franchise Update Media
- 2,273 Reads
Don't forget the value of written content when creating a marketing strategy
- Kevin Behan
- 2,217 Reads
Podcasts deliver important information that potential franchisees can consume on the go
- Jack Monson
- 3,362 Reads 8 Shares
Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
- Franchise Update Magazine
- 4,188 Reads 25 Shares
Slicing up the AFDR report to deliver timely insights into the competitive franchise development landscape
- Kevin Behan
- 3,139 Reads 2 Shares
PuroClean executive shares advice on franchise growth with technology and analytics
- Franchise Update Media
- 3,322 Reads
If you thought geofencing was too complicated and expensive, think again
- Allen Warren
- 2,687 Reads
Franchise brokers provide a valuable resource, but can also come at a high cost
- Kevin Behan
- 2,941 Reads 2 Shares
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
- Franchise Update Magazine
- 3,597 Reads 5 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
- Franchise Update Magazine
- 3,192 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
- Franchise Update Magazine
- 3,735 Reads 10 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
- Kerry Pipes
- 3,120 Reads 1 Shares
Franchisors use technology to help improve local store marketing and increase revenue
- Colleen McMillar
- 3,704 Reads 8 Shares
The IFA team uses advocacy, events, education, and engagement to protect franchising
- Matthew Haller
- 2,999 Reads 2 Shares
School of Rock's Ali Kendall shares marketing strategies for building the franchise's brand to connect with new audiences
- Franchise Update Media
- 4,121 Reads 26 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences
- Franchise Update Media
- 3,351 Reads 2 Shares
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
- Franchise Update Media
- 3,348 Reads 1 Shares
Friendly's introduces incentive program to encourage quicker restaurant openings by dropping royalty fees
- Franchise Update Media
- 2,673 Reads 13 Shares
CEO Joe Thornton applies a collaborative approach to expanding Scooter's Coffee
- Kerry Pipes
- 5,042 Reads 133 Shares
Toppers Pizza's new leader became CEO through hard work and a long-held belief
- Kerry Pipes
- 4,699 Reads 33 Shares
How to build an emerging franchise system by taking a different approach
- Franchise Update Media
- 3,406 Reads 2 Shares
Restaurant executive dishes on franchise training and support, future growth
- Franchise Update Media
- 3,608 Reads 65 Shares
Majority of franchises have resale programs to provide exit strategies, bring in new owners
- Franchise Update Media
- 3,323 Reads 6 Shares
Look beyond net worth for other factors to find the right franchisee fit
- Franchise Update Media
- 2,159 Reads 2 Shares
Chick N Max hired chefs to create menu items with distinctive flavor combinations and sauces
- Max Sheets
- 5,136 Reads 53 Shares
Explore Mary Kennedy Thompson's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,672 Reads 11 Shares
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