Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Hiring, training, and retaining a chief development officer is essential to the growth of any franchise system.
- Franchise Update Media
- 4,207 Reads 10 Shares
Slicing up the AFDR report to deliver timely insights into the competitive franchise development landscape.
- Kerry Pipes
- 2,682 Reads
Franchising smarter requires a forward-thinking mindset that embraces innovation, efficiency, and adaptability.
- Franchise Update Media
- 2,772 Reads 10 Shares
Take time to evaluate how your business and processes compare with what your competitors are doing.
- Paul Wilbur
- 3,066 Reads 3 Shares
The No. 1 key to selling franchises is having successful franchisees who provide positive reviews.
- Evan Hackel
- 2,943 Reads 3 Shares
Robert Morris, Vice President of Development and Global Operations at Altitude Trampoline Park discusses the key roles of their operations teams.
- Franchise Update Magazine
- 4,675 Reads 1 Shares
Häagen-Dazs prioritizes brand reputation, sales growth, and training for its operational teams, conducting regular inspections, implementing a Mystery Shopper program, and providing continuous hands-on training to enhance customer experience and support its teams nationwide.
- Franchise Update Magazine
- 3,181 Reads 3 Shares
The Cleaning Authority transforms residential cleaning businesses through dedicated business coaches, personalized mentorship, and proven processes, ensuring quality service and franchise success for over 25 years.
- Franchise Update Magazine
- 2,985 Reads 1 Shares
A.J. Titus, President of Signarama and Starpoint Brands discusses the key roles of their operations teams.
- Franchise Update Magazine
- 5,030 Reads 24 Shares
Technology has become a game-changer in providing effective training in franchising.
- Franchise Update Media
- 3,057 Reads
How franchise brands can prepare for and bounce back from a crisis.
- Franchise Update Media
- 3,037 Reads
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
- Franchise Update Media
- 2,819 Reads 1 Shares
FSOs are transforming the game for brands looking to avoid costly mistakes and expand with successful franchisees.
- Helen Bond
- 3,923 Reads 1 Shares
A record crowd attended the '23 Franchise Leadership & Development Conference to focus on growth and development.
- Kerry Pipes
- 3,074 Reads 1 Shares
Franchise piloting can be a strategic approach for emerging franchise brands seeking safe and sustainable growth.
- Franchise Update Media
- 3,322 Reads 6 Shares
A franchise business coach is an invaluable asset to the franchise system, guiding, supporting, and mentoring franchisees.
- Franchise Update Media
- 3,499 Reads 4 Shares
The importance of crafting an effective exit strategy for short-term franchise owners.
- Franchise Update Media
- 2,744 Reads 5 Shares
MassageLuXe CEO and President Kristen Pechacek on breaking down the barriers between franchise development and marketing.
- Franchise Update Media
- 3,791 Reads 74 Shares
This year, 120 brands shared their franchise lead generation and recruitment processes for the 2024 AFDR.
- Kerry Pipes
- 5,621 Reads 20 Shares
Franchise Update honored brands for their stellar franchise development efforts in 2023.
- Nancy Badertscher
- 3,040 Reads 3 Shares
Franchise Update's annual mystery shopping survey of franchise development tools suggests room for improvement.
- M. Scott Morris
- 3,308 Reads 2 Shares
Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.
- John DiJulius
- 2,995 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
- Jack Monson
- 3,912 Reads 11 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
- Franchise Update Magazine
- 3,377 Reads 20 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
- Franchise Update Magazine
- 3,540 Reads 10 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
- Franchise Update Magazine
- 3,597 Reads 1 Shares
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
- Franchise Update Media
- 3,179 Reads 8 Shares
Elevate your brand's success by prioritizing consistent employee training for a customer-centric focus, ensuring memorable experiences that drive loyalty and growth.
- Franchise Update Media
- 2,890 Reads 8 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
- Franchise Update Media
- 3,296 Reads 20 Shares
Ensure your franchise development website's success by prioritizing ADA compliance--meeting legal standards, broadening your audience, and enhancing inclusivity in the digital era.
- Franchise Update Media
- 2,377 Reads
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