Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
- Franchise Update Magazine
- 3,743 Reads 5 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
- Franchise Update Magazine
- 3,295 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
- Franchise Update Magazine
- 3,835 Reads 10 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
- Kerry Pipes
- 3,182 Reads 1 Shares
Franchisors use technology to help improve local store marketing and increase revenue
- Colleen McMillar
- 3,774 Reads 8 Shares
The IFA team uses advocacy, events, education, and engagement to protect franchising
- Matthew Haller
- 3,066 Reads 2 Shares
School of Rock's Ali Kendall shares marketing strategies for building the franchise's brand to connect with new audiences
- Franchise Update Media
- 4,229 Reads 26 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences
- Franchise Update Media
- 3,505 Reads 2 Shares
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
- Franchise Update Media
- 4,216 Reads 1 Shares
Friendly's introduces incentive program to encourage quicker restaurant openings by dropping royalty fees
- Franchise Update Media
- 2,708 Reads 13 Shares
CEO Joe Thornton applies a collaborative approach to expanding Scooter's Coffee
- Kerry Pipes
- 5,198 Reads 133 Shares
Toppers Pizza's new leader became CEO through hard work and a long-held belief
- Kerry Pipes
- 4,797 Reads 33 Shares
How to build an emerging franchise system by taking a different approach
- Franchise Update Media
- 3,512 Reads 2 Shares
Restaurant executive dishes on franchise training and support, future growth
- Franchise Update Media
- 3,699 Reads 66 Shares
Majority of franchises have resale programs to provide exit strategies, bring in new owners
- Franchise Update Media
- 3,467 Reads 6 Shares
Look beyond net worth for other factors to find the right franchisee fit
- Franchise Update Media
- 2,250 Reads 2 Shares
Chick N Max hired chefs to create menu items with distinctive flavor combinations and sauces
- Max Sheets
- 5,247 Reads 53 Shares
Explore Mary Kennedy Thompson's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,882 Reads 11 Shares
Explore Heather Nykolaychuk's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 4,525 Reads 114 Shares
Explore Lisa Merry's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,572 Reads 13 Shares
Explore Kris McDonald's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,284 Reads 13 Shares
Explore Malorie Maddox's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,191 Reads 5 Shares
Explore Amanda Kahalehoe's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,910 Reads 3 Shares
Explore Abby Fogel's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,590 Reads 30 Shares
New report reveals restaurants are turning to more tech to offer guests more control and convenience
- Kerry Pipes
- 3,073 Reads
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
- Franchise Update Magazine
- 2,991 Reads 1 Shares
Digital marketing and referrals have the highest lead-to-close ratios in franchising
- Franchise Update Media
- 2,764 Reads 1 Shares
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
- Franchise Update Media
- 3,006 Reads 7 Shares
Explore Kim Falk's journey in franchising, highlighting the pivotal role of mentoring for female leaders, breaking barriers along the way
- Franchise Update Media
- 3,285 Reads
Explore Shane Evans's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
- Franchise Update Media
- 3,141 Reads 46 Shares
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