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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchise brokers provide a valuable resource, but can also come at a high cost
  • Kevin Behan
  • 3,314 Reads 2 Shares
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
  • Franchise Update Magazine
  • 4,017 Reads 5 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
  • Franchise Update Magazine
  • 3,513 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
  • Franchise Update Magazine
  • 4,045 Reads 10 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
  • Kerry Pipes
  • 3,281 Reads 1 Shares
Franchisors use technology to help improve local store marketing and increase revenue
  • Colleen McMillar
  • 3,931 Reads 8 Shares
The IFA team uses advocacy, events, education, and engagement to protect franchising
  • Matthew Haller
  • 3,192 Reads 2 Shares
School of Rock's Ali Kendall shares marketing strategies for building the franchise's brand to connect with new audiences  
  • Franchise Update Media
  • 4,461 Reads 26 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 3,794 Reads 2 Shares
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
  • Franchise Update Media
  • 4,373 Reads 1 Shares
Friendly's introduces incentive program to encourage quicker restaurant openings by dropping royalty fees
  • Franchise Update Media
  • 2,848 Reads 13 Shares
MY SALON Suite
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CEO Joe Thornton applies a collaborative approach to expanding Scooter's Coffee
  • Kerry Pipes
  • 5,560 Reads 133 Shares
Toppers Pizza's new leader became CEO through hard work and a long-held belief
  • Kerry Pipes
  • 5,051 Reads 33 Shares
How to build an emerging franchise system by taking a different approach
  • Franchise Update Media
  • 3,754 Reads 2 Shares
Restaurant executive dishes on franchise training and support, future growth
  • Franchise Update Media
  • 3,858 Reads 66 Shares
Majority of franchises have resale programs to provide exit strategies, bring in new owners
  • Franchise Update Media
  • 3,680 Reads 6 Shares
Look beyond net worth for other factors to find the right franchisee fit
  • Franchise Update Media
  • 2,409 Reads 2 Shares
Chick N Max hired chefs to create menu items with distinctive flavor combinations and sauces
  • Max Sheets
  • 5,445 Reads 53 Shares
Explore Mary Kennedy Thompson's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
  • Franchise Update Media
  • 4,191 Reads 11 Shares
Explore Heather Nykolaychuk's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
  • Franchise Update Media
  • 4,674 Reads 114 Shares
Explore Lisa Merry's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
  • Franchise Update Media
  • 3,846 Reads 13 Shares
Movita Juice Bar
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Explore Kris McDonald's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
  • Franchise Update Media
  • 3,492 Reads 13 Shares
Explore Malorie Maddox's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
  • Franchise Update Media
  • 3,396 Reads 5 Shares
Explore Amanda Kahalehoe's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
  • Franchise Update Media
  • 4,131 Reads 3 Shares
Explore Abby Fogel's journey in franchising, highlighting the pivotal role of mentoring female leaders, breaking barriers along the way
  • Franchise Update Media
  • 3,783 Reads 30 Shares
New report reveals restaurants are turning to more tech to offer guests more control and convenience
  • Kerry Pipes
  • 3,204 Reads
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 3,137 Reads 1 Shares
Digital marketing and referrals have the highest lead-to-close ratios in franchising
  • Franchise Update Media
  • 2,849 Reads 1 Shares
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
  • Franchise Update Media
  • 3,181 Reads 7 Shares
Explore Kim Falk's journey in franchising, highlighting the pivotal role of mentoring for female leaders, breaking barriers along the way
  • Franchise Update Media
  • 3,471 Reads
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