Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 3,266 Reads 40 Shares
Peter Piper Pizza added a new fast-casual option, attracting new guests and growing its fan base.
  • Genaro Perez
  • 3,843 Reads
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
  • Franchise Update Media
  • 2,428 Reads 9 Shares
When it comes to franchise expansion, the franchise sales representative plays a pivotal role in the journey.
  • Franchise Update Media
  • 3,644 Reads 3 Shares
The path to franchise recruitment success is paved with simple steps, yet many brands miss the mark on basic fundamentals.
  • Franchise Update Media
  • 3,593 Reads 8 Shares
With Rush Bowls, Andrew Pudalov shifted his focus from finance to spreading the joys of pure, honest nutrition.
  • Kerry Pipes
  • 3,062 Reads 4 Shares
Paul Flick, CEO of Premium Service Brands, focuses on customer service, innovation, and community involvement.
  • Kerry Pipes
  • 5,058 Reads 31 Shares
Franchise Update celebrates development successes and shares best practices to encourage more successes in 2024.
  • Kerry Pipes
  • 2,778 Reads 2 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Local Spend
  • Eddy Goldberg
  • 3,106 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Franchisee Involvement
  • Eddy Goldberg
  • 2,866 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Customer Loyalty Programs
  • Eddy Goldberg
  • 2,781 Reads 1 Shares
Hungry Howie's Pizza
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Training specialists are the unsung heroes of every franchise, providing support to franchisees and strengthening relations with the franchisor
  • Franchise Update Media
  • 2,447 Reads 4 Shares
Q&A with Franworth’s VP of digital marketing on what’s ahead in 2024
  • Franchise Update Media
  • 3,193 Reads 33 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Team
  • Eddy Goldberg
  • 2,998 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Cost Per Customer
  • Eddy Goldberg
  • 2,881 Reads 1 Shares
As Boomers age out of franchise ownership, brands must learn how to market to a younger demographic
  • Franchise Update Media
  • 2,376 Reads 6 Shares
Are you "Pro Franchisee"? Find out what that is, why it matters, and watch your performance improve
  • Franchise Update Media
  • 1,853 Reads
Responsible franchising begins with a clear brand vision and a robust company culture
  • Franchise Update Media
  • 2,970 Reads 24 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Spend & Effectiveness
  • Eddy Goldberg
  • 3,043 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Budgets
  • Eddy Goldberg
  • 2,605 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers
  • Eddy Goldberg
  • 2,678 Reads 2 Shares
Subway
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Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Leads & Traffic Count
  • Eddy Goldberg
  • 2,856 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Participating Brands
  • Eddy Goldberg
  • 2,761 Reads 2 Shares
Tips from international on overseas expansion. First learn the local culture and ways of doing business
  • Bill Edwards
  • 4,860 Reads
The International Franchise Association (IFA) is actively combating the National Labor Relations Board's new joint employer rule through litigation, lobbying, and coalition building, urging Congressional support for bipartisan legislation to nullify the rule and leading a coalition of 60 organizations, highlighting its commitment to protecting the franchise business model and economic opportunities for Americans.
  • Kerry Pipes
  • 3,507 Reads 35 Shares
Check out our November roundup of consumer marketing news, with a look at the holiday season, social media marketing, marketing automation and more
  • Eddy Goldberg
  • 2,531 Reads 1 Shares
Consumers have changed. Have your marketing campaigns? Economic changes force shifts to reach your target customers.
  • Darrell Johnson
  • 3,142 Reads 4 Shares
Shift your mindset from “selling” franchises to awarding them to the right candidates
  • Evan Hackel 
  • 3,226 Reads 2 Shares
FranConnect’s 10 marketing tips for franchisors to improve their franchise development results
  • FranConnect
  • 3,237 Reads 7 Shares
Whether to employ an internal franchise sales team or work with a broker is not an either/or decision
  • Paige Feigenbaum
  • 3,274 Reads 2 Shares
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