Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

A franchise business coach is an invaluable asset to the franchise system, guiding, supporting, and mentoring franchisees.
  • Franchise Update Media
  • 3,724 Reads 4 Shares
The importance of crafting an effective exit strategy for short-term franchise owners.
  • Franchise Update Media
  • 2,926 Reads 5 Shares
MassageLuXe CEO and President Kristen Pechacek on breaking down the barriers between franchise development and marketing.
  • Franchise Update Media
  • 4,083 Reads 76 Shares
This year, 120 brands shared their franchise lead generation and recruitment processes for the 2024 AFDR.
  • Kerry Pipes
  • 6,387 Reads 20 Shares
Franchise Update honored brands for their stellar franchise development efforts in 2023.
  • Nancy Badertscher
  • 3,326 Reads 3 Shares
Franchise Update's annual mystery shopping survey of franchise development tools suggests room for improvement.
  • M. Scott Morris
  • 3,551 Reads 2 Shares
Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.
  • John DiJulius
  • 3,164 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 4,211 Reads 11 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 3,621 Reads 20 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
  • Franchise Update Magazine
  • 3,804 Reads 10 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 3,884 Reads 1 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 3,458 Reads 10 Shares
Elevate your brand's success by prioritizing consistent employee training for a customer-centric focus, ensuring memorable experiences that drive loyalty and growth.
  • Franchise Update Media
  • 3,173 Reads 8 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 3,531 Reads 20 Shares
Ensure your franchise development website's success by prioritizing ADA compliance--meeting legal standards, broadening your audience, and enhancing inclusivity in the digital era.
  • Franchise Update Media
  • 2,505 Reads
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 3,421 Reads 41 Shares
Peter Piper Pizza added a new fast-casual option, attracting new guests and growing its fan base.
  • Genaro Perez
  • 4,191 Reads
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
  • Franchise Update Media
  • 2,567 Reads 9 Shares
When it comes to franchise expansion, the franchise sales representative plays a pivotal role in the journey.
  • Franchise Update Media
  • 3,982 Reads 3 Shares
The path to franchise recruitment success is paved with simple steps, yet many brands miss the mark on basic fundamentals.
  • Franchise Update Media
  • 3,871 Reads 8 Shares
With Rush Bowls, Andrew Pudalov shifted his focus from finance to spreading the joys of pure, honest nutrition.
  • Kerry Pipes
  • 3,236 Reads 4 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Paul Flick, CEO of Premium Service Brands, focuses on customer service, innovation, and community involvement.
  • Kerry Pipes
  • 5,433 Reads 31 Shares
Franchise Update celebrates development successes and shares best practices to encourage more successes in 2024.
  • Kerry Pipes
  • 2,919 Reads 2 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Local Spend
  • Eddy Goldberg
  • 3,325 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Franchisee Involvement
  • Eddy Goldberg
  • 3,001 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Customer Loyalty Programs
  • Eddy Goldberg
  • 2,960 Reads 1 Shares
Training specialists are the unsung heroes of every franchise, providing support to franchisees and strengthening relations with the franchisor
  • Franchise Update Media
  • 2,671 Reads 4 Shares
Q&A with Franworth’s VP of digital marketing on what’s ahead in 2024
  • Franchise Update Media
  • 3,329 Reads 33 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Team
  • Eddy Goldberg
  • 3,184 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Cost Per Customer
  • Eddy Goldberg
  • 3,057 Reads 1 Shares
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