Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How AtWork vets potential franchisees.
  • Franchise Update Media
  • 3,073 Reads 1 Shares
How Zaxby’s vet potential franchisees
  • Franchise Update Media
  • 3,085 Reads 5 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 3,517 Reads 20 Shares
Bubbakoo’s Burritos hires Mimi Somerman as its first CMO as the brand turns 15
  • Kerry Pipes
  • 2,858 Reads 1 Shares
Social media – a look back and a look forward – with a crisis management plan for when things go wrong online
  • Tim McIntyre
  • 3,807 Reads 24 Shares
“It’s like an analogy…” Train your retail staff how to use analogies to connect with shoppers quickly in a way they understand
  • Bob Phibbs
  • 3,070 Reads 1 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Magazine
  • 4,788 Reads 71 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Media
  • 3,955 Reads 12 Shares
How brokers help PuroClean achieve its franchise development goals
  • Franchise Update Media
  • 3,417 Reads 38 Shares
When it comes to awarding a franchise, both franchisors and franchisees should take their time and exercise caution before signing on the dotted line
  • Tim McIntyre
  • 4,914 Reads 35 Shares
Shawn Caric, VP of Franchise Development at Smoothie King, discusses how the brand employs technology in its franchise development process
  • Franchise Update Media
  • 3,494 Reads 4 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Tint World CEO Charles Bonfiglio knows how to give franchisees what they need to prosper
  • Kerry Pipes
  • 4,263 Reads 5 Shares
After opening a new manufacturing and distribution plant, Dickey's Barbecue Pit won this year's Overall Award for Franchise Operations & Technology Leadership.
  • Kerry Pipes
  • 3,721 Reads 11 Shares
Denny's wins the 2023 Overall Innovation Award for Marketing Leadership, sweeping up two category wins as well
  • Kerry Pipes
  • 6,021 Reads 4 Shares
Check out our September roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,311 Reads 1 Shares
For the 5th Annual Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required. Here are the 2023 winners!
  • Kerry Pipes
  • 6,032 Reads 5 Shares
FCXC '23 featured plenty of humans talking about AI and ChatGPT, along with a wealth of information about the state of consumer marketing and franchise system growth
  • Kerry Pipes & Eddy Goldberg
  • 5,675 Reads 8 Shares
How brokers help Floor Coverings International achieve its franchise development goals
  • Franchise Update Media
  • 3,317 Reads 5 Shares
Jennifer Durham, CDO at Hand & Stone, discusses how the brand employs technology in its franchise development process
  • Franchise Update Media
  • 3,040 Reads
Tips on overcoming challenges in your career and your life from Aaron Locks, founder of the National Academy of Athletics
  • Aaron Locks
  • 7,961 Reads 14 Shares
3 ways industry awards can help your frandev efforts
  • Heather Ripley
  • 3,613 Reads 8 Shares
Sonny’s BBQ
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When Kelly’s Roast Beef rebranded, management made extra sure to retain the best elements of the brand’s 70-year history
  • Neil Newcomb
  • 4,590 Reads
In 2023, as legislative threats to the franchise business model continue to mount, your advocacy is more important than ever
  • Matthew Haller
  • 3,618 Reads 5 Shares
Catherine Monson fosters a growth-oriented culture that prioritizes integrity and positivity throughout the organization
  • Kerry Pipes
  • 4,225 Reads
Our Q3 issue digs into social media for franchisee recruitment, brokers and franchise sales organizations, private equity, and the winners of our annual Innovation Awards
  • Kerry Pipes & Eddy Goldberg
  • 2,794 Reads 1 Shares
Patrick Cunningham at Little Caesars on how they’re using technology in frandev and to meet customer demands
  • Franchise Update Magazine
  • 3,873 Reads 1 Shares
Modern customers expect brands to blend the digital and real-world shopping experiences.
  • M. Scott Morris
  • 2,964 Reads 1 Shares
Customer experience experts suggest organizations need to break down their silos and share data for the best CX results.
  • M. Scott Morris
  • 3,750 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 3,216 Reads 2 Shares
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 3,108 Reads
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