Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Your franchise development marketing should play to what your prospects are looking to learn from your brand
  • Franchise Update Media
  • 3,764 Reads 23 Shares
What would it mean if you increased the ratio from application to attending discovery day by 10–20%?
  • Art Coley
  • 5,202 Reads 2 Shares
With a solid strategy and the right partners, your brand could be poised for international growth in 2024.
  • William Edwards
  • 5,748 Reads 2 Shares
Hiring, training, and retaining a chief development officer is essential to the growth of any franchise system.
  • Franchise Update Media
  • 4,872 Reads 10 Shares
Slicing up the AFDR report to deliver timely insights into the competitive franchise development landscape.
  • Kerry Pipes
  • 3,149 Reads
Franchising smarter requires a forward-thinking mindset that embraces innovation, efficiency, and adaptability.
  • Franchise Update Media
  • 3,158 Reads 10 Shares
Take time to evaluate how your business and processes compare with what your competitors are doing.
  • Paul Wilbur
  • 3,496 Reads 3 Shares
The No. 1 key to selling franchises is having successful franchisees who provide positive reviews.
  • Evan Hackel
  • 3,362 Reads 3 Shares
Robert Morris, Vice President of Development and Global Operations at Altitude Trampoline Park discusses the key roles of their operations teams.
  • Franchise Update Magazine
  • 5,006 Reads 1 Shares
Häagen-Dazs prioritizes brand reputation, sales growth, and training for its operational teams, conducting regular inspections, implementing a Mystery Shopper program, and providing continuous hands-on training to enhance customer experience and support its teams nationwide.
  • Franchise Update Magazine
  • 3,490 Reads 3 Shares
The Cleaning Authority transforms residential cleaning businesses through dedicated business coaches, personalized mentorship, and proven processes, ensuring quality service and franchise success for over 25 years.
  • Franchise Update Magazine
  • 3,372 Reads 1 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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A.J. Titus, President of Signarama and Starpoint Brands discusses the key roles of their operations teams.
  • Franchise Update Magazine
  • 5,441 Reads 24 Shares
Technology has become a game-changer in providing effective training in franchising.
  • Franchise Update Media
  • 3,480 Reads
How franchise brands can prepare for and bounce back from a crisis.
  • Franchise Update Media
  • 3,555 Reads
Rachel Pletz, the senior director development marketing with Alamo Drafthouse, talks about marketing, innovation, customer engagement, and loyalty.
  • Franchise Update Media
  • 3,475 Reads 1 Shares
FSOs are transforming the game for brands looking to avoid costly mistakes and expand with successful franchisees.
  • Helen Bond
  • 4,737 Reads 1 Shares
A record crowd attended the '23 Franchise Leadership & Development Conference to focus on growth and development.
  • Kerry Pipes
  • 3,518 Reads 1 Shares
Franchise piloting can be a strategic approach for emerging franchise brands seeking safe and sustainable growth.
  • Franchise Update Media
  • 4,069 Reads 6 Shares
A franchise business coach is an invaluable asset to the franchise system, guiding, supporting, and mentoring franchisees.
  • Franchise Update Media
  • 3,916 Reads 4 Shares
The importance of crafting an effective exit strategy for short-term franchise owners.
  • Franchise Update Media
  • 3,158 Reads 5 Shares
MassageLuXe CEO and President Kristen Pechacek on breaking down the barriers between franchise development and marketing.
  • Franchise Update Media
  • 4,388 Reads 81 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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This year, 120 brands shared their franchise lead generation and recruitment processes for the 2024 AFDR.
  • Kerry Pipes
  • 7,279 Reads 20 Shares
Franchise Update honored brands for their stellar franchise development efforts in 2023.
  • Nancy Badertscher
  • 3,603 Reads 3 Shares
Franchise Update's annual mystery shopping survey of franchise development tools suggests room for improvement.
  • M. Scott Morris
  • 3,778 Reads 2 Shares
Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.
  • John DiJulius
  • 3,306 Reads 2 Shares
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 4,455 Reads 11 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 3,852 Reads 20 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
  • Franchise Update Magazine
  • 4,079 Reads 10 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 4,161 Reads 1 Shares
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 3,757 Reads 10 Shares
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