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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Elevate your brand's success by prioritizing consistent employee training for a customer-centric focus, ensuring memorable experiences that drive loyalty and growth.
  • Franchise Update Media
  • 3,421 Reads 8 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 3,798 Reads 20 Shares
Ensure your franchise development website's success by prioritizing ADA compliance--meeting legal standards, broadening your audience, and enhancing inclusivity in the digital era.
  • Franchise Update Media
  • 2,653 Reads
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 3,570 Reads 41 Shares
Peter Piper Pizza added a new fast-casual option, attracting new guests and growing its fan base.
  • Genaro Perez
  • 4,520 Reads
Ziebart SVP & Chief Growth Officer Larisa Walega is not only leading the development of Ziebart, but also driving growth in the franchising industry as the incoming chair of the IFA Women's Franchise Committee.
  • Franchise Update Media
  • 2,720 Reads 9 Shares
When it comes to franchise expansion, the franchise sales representative plays a pivotal role in the journey.
  • Franchise Update Media
  • 4,288 Reads 3 Shares
The path to franchise recruitment success is paved with simple steps, yet many brands miss the mark on basic fundamentals.
  • Franchise Update Media
  • 4,106 Reads 8 Shares
With Rush Bowls, Andrew Pudalov shifted his focus from finance to spreading the joys of pure, honest nutrition.
  • Kerry Pipes
  • 3,433 Reads 4 Shares
Paul Flick, CEO of Premium Service Brands, focuses on customer service, innovation, and community involvement.
  • Kerry Pipes
  • 5,794 Reads 31 Shares
Franchise Update celebrates development successes and shares best practices to encourage more successes in 2024.
  • Kerry Pipes
  • 3,101 Reads 2 Shares
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Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Local Spend
  • Eddy Goldberg
  • 3,565 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Franchisee Involvement
  • Eddy Goldberg
  • 3,181 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Customer Loyalty Programs
  • Eddy Goldberg
  • 3,147 Reads 1 Shares
Training specialists are the unsung heroes of every franchise, providing support to franchisees and strengthening relations with the franchisor
  • Franchise Update Media
  • 2,901 Reads 4 Shares
Q&A with Franworth’s VP of digital marketing on what’s ahead in 2024
  • Franchise Update Media
  • 3,534 Reads 33 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Team
  • Eddy Goldberg
  • 3,416 Reads 7 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Cost Per Customer
  • Eddy Goldberg
  • 3,236 Reads 1 Shares
As Boomers age out of franchise ownership, brands must learn how to market to a younger demographic
  • Franchise Update Media
  • 2,771 Reads 6 Shares
Are you "Pro Franchisee"? Find out what that is, why it matters, and watch your performance improve
  • Franchise Update Media
  • 2,122 Reads
Responsible franchising begins with a clear brand vision and a robust company culture
  • Franchise Update Media
  • 3,329 Reads 24 Shares
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Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Spend & Effectiveness
  • Eddy Goldberg
  • 3,395 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Marketing Budgets
  • Eddy Goldberg
  • 3,014 Reads 1 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers
  • Eddy Goldberg
  • 3,010 Reads 2 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Leads & Traffic Count
  • Eddy Goldberg
  • 3,150 Reads 3 Shares
Highlights from the 5th Annual Franchise Marketing Report, the go-to benchmarking guide for franchise marketers: Participating Brands
  • Eddy Goldberg
  • 3,087 Reads 2 Shares
Tips from international on overseas expansion. First learn the local culture and ways of doing business
  • Bill Edwards
  • 5,220 Reads
The International Franchise Association (IFA) is actively combating the National Labor Relations Board's new joint employer rule through litigation, lobbying, and coalition building, urging Congressional support for bipartisan legislation to nullify the rule and leading a coalition of 60 organizations, highlighting its commitment to protecting the franchise business model and economic opportunities for Americans.
  • Kerry Pipes
  • 3,938 Reads 35 Shares
Check out our November roundup of consumer marketing news, with a look at the holiday season, social media marketing, marketing automation and more
  • Eddy Goldberg
  • 2,750 Reads 1 Shares
Consumers have changed. Have your marketing campaigns? Economic changes force shifts to reach your target customers.
  • Darrell Johnson
  • 3,522 Reads 4 Shares
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