Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

By serving people in need with its Mobile Relief Diner, Denny's was the clear winner of Franchise Update Media's Overall Award for Franchise Marketing Leadership.
  • Kerry Pipes
  • 3,827 Reads 16 Shares
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 3,152 Reads 7 Shares
Bonus pages showed growth while other promotions were down or flat, and most shoppers prefer sticking with known brands than looking for deals. 
  • M. Scott Morris
  • 2,045 Reads 1 Shares
Technologies such as VR, AI, and more are changing the face of employee training from the frontline to the C-suite
  • Evan Hackel
  • 3,455 Reads 8 Shares
Two franchise CEOs talk about their leadership styles and share some of their favorite leadership books.
  • Kerry Pipes
  • 7,362 Reads 57 Shares
Franchise recruitment managers who consistently deliver winning results do the following.
  • Art Coley
  • 3,442 Reads 2 Shares
How genuine, sincere, and timely recognition of employees can be a motivator that makes a real difference.
  • John Tschohl
  • 2,559 Reads 7 Shares
We asked Batteries Plus’ Chief Franchising Officer Joe Malmuth what tech trends he is seeing in franchise development, and how he is responding.
  • Kerry Pipes
  • 3,474 Reads 25 Shares
Changing consumer spending patterns and looming CRE debt provide danger and opportunity for franchisors
  • Darrell Johnson
  • 3,393 Reads 1 Shares
After losing its way, 40-year-old On The Border is back, building on its storied past for a new era
  • Suzie Tsai
  • 4,213 Reads 4 Shares
Build (or improve) your customer service culture with these 9 principles
  • John Tschohl
  • 5,602 Reads 9 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 3,348 Reads 15 Shares
Summertime is the ideal time to start preparing for the winter holiday retail season. Check out these 9 actions you can do now to boost year-end sales.
  • Bob Phibbs
  • 2,433 Reads
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,326 Reads
Our annual “Technology Issue” shows how tech-savvy franchisors are leading the pack in a post-Covid world
  • Kerry Pipes & Eddy Goldberg
  • 3,549 Reads 2 Shares
Looking for some good summer reading? Check out the favorite books of our 2023 MVPs!
  • Franchise Update Media
  • 3,849 Reads 2 Shares
ighlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) finishes with a look at franchisors exceeding their goals
  • Eddy Goldberg
  • 2,441 Reads 1 Shares
Unleashed Brands now has 6 brands with 1,300 kid-friendly health and fitness locations and is looking for more
  • Kerry Pipes
  • 4,331 Reads
3 ways to build effective franchisee/franchisor collaboration 
  • Laura Darrell
  • 4,195 Reads 23 Shares
Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
  • Andrew Seid
  • 4,089 Reads 1 Shares
Views on technology use in franchising from around the world
  • William Edwards & Keith Gerson
  • 5,011 Reads
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 2,626 Reads
Franchising veteran J.J. Sorrenti is leading Best Life Brands’ senior-focused brands with purpose and passion
  • Kerry Pipes
  • 4,877 Reads 13 Shares
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
  • Helen Harris, Kerry Pipes, and Eddy Goldberg
  • 4,773 Reads 7 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 5,448 Reads 2 Shares
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,060 Reads 1 Shares
Why LinkedIn is the perfect vehicle for reaching potential franchisees
  • FranConnect
  • 5,888 Reads 1 Shares
We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
  • Franchise Update Media
  • 4,142 Reads 5 Shares
What we’ve learned on the third anniversary of the Covid-19 pandemic from Catherine Monson, recent IFA chair and CEO of Propelled Brands
  • Catherine Monson
  • 4,305 Reads 12 Shares
Franchise brands are adopting new technology to improve all aspects of their operations
  • Colleen McMillar
  • 5,149 Reads 31 Shares
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