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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Looking for some good summer reading? Check out the favorite books of our 2023 MVPs!
  • Franchise Update Media
  • 3,911 Reads 2 Shares
ighlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) finishes with a look at franchisors exceeding their goals
  • Eddy Goldberg
  • 2,480 Reads 1 Shares
Unleashed Brands now has 6 brands with 1,300 kid-friendly health and fitness locations and is looking for more
  • Kerry Pipes
  • 4,392 Reads
3 ways to build effective franchisee/franchisor collaboration 
  • Laura Darrell
  • 4,257 Reads 23 Shares
Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
  • Andrew Seid
  • 4,157 Reads 1 Shares
Views on technology use in franchising from around the world
  • William Edwards & Keith Gerson
  • 5,044 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 2,635 Reads
Franchising veteran J.J. Sorrenti is leading Best Life Brands’ senior-focused brands with purpose and passion
  • Kerry Pipes
  • 4,946 Reads 13 Shares
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
  • Helen Harris, Kerry Pipes, and Eddy Goldberg
  • 4,807 Reads 7 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 5,511 Reads 2 Shares
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,102 Reads 1 Shares
Bojangles
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Why LinkedIn is the perfect vehicle for reaching potential franchisees
  • FranConnect
  • 5,967 Reads 1 Shares
We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
  • Franchise Update Media
  • 4,171 Reads 5 Shares
What we’ve learned on the third anniversary of the Covid-19 pandemic from Catherine Monson, recent IFA chair and CEO of Propelled Brands
  • Catherine Monson
  • 4,357 Reads 12 Shares
Franchise brands are adopting new technology to improve all aspects of their operations
  • Colleen McMillar
  • 5,199 Reads 31 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at the use of brokers
  • Eddy Goldberg
  • 2,576 Reads
Stephanie Coffey saw an opportunity in the nail care business, so she and her husband founded Frenchies Modern Nail Care.
  • Kerry Pipes
  • 5,824 Reads 13 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 3,010 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 3,588 Reads 4 Shares
New survey shows how the arrival of generative artificial intelligence is affecting marketing plans and consumer behavior
  • Eddy Goldberg
  • 29,029 Reads 3 Shares
Darden Coors (yes, that Coors) left her law career and today is CEO of Salad Collective and its 3 “better for you” brands
  • Kerry Pipes
  • 4,781 Reads 1 Shares
Bosch Auto Service
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Abby Taylor, Co-Founder, Chief Marketing Officer at Playa Bowls
  • Franchise Update Magazine
  • 4,739 Reads 2 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 4,549 Reads 2 Shares
AI session at IFA in Las Vegas drew an overflow cro... partly thanks to the growing power of LinkedIn to spread the word
  • Jack Monson
  • 5,115 Reads 58 Shares
How AI can help your frontline staff improve your customers’ experience—and their own!
  • John DiJulius
  • 3,483 Reads 3 Shares
Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,668 Reads 1 Shares
Paige Robinson, Vice President, Franchise Development at American Family Care
  • Franchise Update Magazine
  • 4,225 Reads 5 Shares
MJ Riva, CEO at Pizza Factory
  • Franchise Update Magazine
  • 3,179 Reads 6 Shares
Frandev 101: 3 old-school principles to master for franchisee recruitment success
  • FranConnect
  • 5,033 Reads 13 Shares
The IFA says one-size-fits-all regulation of franchising by the FTC is the wrong approach
  • Matt Haller
  • 5,569 Reads 20 Shares
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