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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 2,983 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 3,545 Reads 4 Shares
New survey shows how the arrival of generative artificial intelligence is affecting marketing plans and consumer behavior
  • Eddy Goldberg
  • 28,961 Reads 3 Shares
Darden Coors (yes, that Coors) left her law career and today is CEO of Salad Collective and its 3 “better for you” brands
  • Kerry Pipes
  • 4,697 Reads 1 Shares
Abby Taylor, Co-Founder, Chief Marketing Officer at Playa Bowls
  • Franchise Update Magazine
  • 4,647 Reads 2 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 4,482 Reads 2 Shares
AI session at IFA in Las Vegas drew an overflow cro... partly thanks to the growing power of LinkedIn to spread the word
  • Jack Monson
  • 5,084 Reads 58 Shares
How AI can help your frontline staff improve your customers’ experience—and their own!
  • John DiJulius
  • 3,440 Reads 3 Shares
Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,638 Reads 1 Shares
Paige Robinson, Vice President, Franchise Development at American Family Care
  • Franchise Update Magazine
  • 4,143 Reads 5 Shares
MJ Riva, CEO at Pizza Factory
  • Franchise Update Magazine
  • 3,142 Reads 6 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Frandev 101: 3 old-school principles to master for franchisee recruitment success
  • FranConnect
  • 4,946 Reads 13 Shares
The IFA says one-size-fits-all regulation of franchising by the FTC is the wrong approach
  • Matt Haller
  • 5,533 Reads 20 Shares
Two points of view on the FTC’s current investigation into franchisee-franchisor relationships. (See next article for the IFA's response.)
  • Ronald K. Gardner
  • 4,132 Reads 123 Shares
Highlights from Franchise Update's 2023 Annual Franchise Development Report (AFDR) continues with a look at measuring costs
  • Eddy Goldberg
  • 2,784 Reads 3 Shares
Amy Phillips: President, Chief Marketing Officer at Altitude Trampoline Park
  • Franchise Update Magazine
  • 3,911 Reads 22 Shares
Heidi Morrissey, President at Kitchen Tune-Up and Bath Tune-Up
  • Franchise Update Magazine
  • 3,339 Reads 8 Shares
Barbara Moran-Goodrich: Co-Founder, CEO and Chairwoman
  • Franchise Update Magazine
  • 3,644 Reads 34 Shares
Shana Krisan: CMO at Goldfish Swim School 
  • Franchise Update Magazine
  • 3,267 Reads 7 Shares
Marci Kleinsasser, Vice President, Marketing, Franchise Development
  • Franchise Update Magazine
  • 3,063 Reads 37 Shares
Ammy Harrison, Vice President of Development and Strategy at Penn Station East Coast Subs
  • Franchise Update Magazine
  • 3,454 Reads 6 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 21,747 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,735 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
  • Cynthia Sener
  • 5,901 Reads 6 Shares
Robin Gagnon, CEO of We Sell Restaurants
  • Franchise Update Magazine
  • 3,239 Reads 5 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
  • Franchise Update Magazine
  • 3,074 Reads 6 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
  • Franchise Update Media
  • 3,384 Reads 6 Shares
Empower Brands CEO Scott Zide explains why the company puts such a strong focus on leadership and development—and how it does it
  • Scott Zide
  • 2,705 Reads 12 Shares
Alejandra Font, Co-Founder and CEO at The Camp Transformation Center
  • Franchise Update Magazine
  • 3,498 Reads 6 Shares
Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe
  • Franchise Update Magazine
  • 3,012 Reads 8 Shares
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