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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

When it comes to awarding a franchise, both franchisors and franchisees should take their time and exercise caution before signing on the dotted line
  • Tim McIntyre
  • 5,238 Reads 35 Shares
Shawn Caric, VP of Franchise Development at Smoothie King, discusses how the brand employs technology in its franchise development process
  • Franchise Update Media
  • 3,707 Reads 4 Shares
Tint World CEO Charles Bonfiglio knows how to give franchisees what they need to prosper
  • Kerry Pipes
  • 4,452 Reads 5 Shares
After opening a new manufacturing and distribution plant, Dickey's Barbecue Pit won this year's Overall Award for Franchise Operations & Technology Leadership.
  • Kerry Pipes
  • 3,983 Reads 11 Shares
Denny's wins the 2023 Overall Innovation Award for Marketing Leadership, sweeping up two category wins as well
  • Kerry Pipes
  • 6,417 Reads 4 Shares
Check out our September roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,415 Reads 1 Shares
For the 5th Annual Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required. Here are the 2023 winners!
  • Kerry Pipes
  • 6,332 Reads 5 Shares
FCXC '23 featured plenty of humans talking about AI and ChatGPT, along with a wealth of information about the state of consumer marketing and franchise system growth
  • Kerry Pipes & Eddy Goldberg
  • 6,062 Reads 8 Shares
How brokers help Floor Coverings International achieve its franchise development goals
  • Franchise Update Media
  • 3,577 Reads 5 Shares
Jennifer Durham, CDO at Hand & Stone, discusses how the brand employs technology in its franchise development process
  • Franchise Update Media
  • 3,199 Reads
Tips on overcoming challenges in your career and your life from Aaron Locks, founder of the National Academy of Athletics
  • Aaron Locks
  • 8,809 Reads 14 Shares
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3 ways industry awards can help your frandev efforts
  • Heather Ripley
  • 3,867 Reads 8 Shares
When Kelly’s Roast Beef rebranded, management made extra sure to retain the best elements of the brand’s 70-year history
  • Neil Newcomb
  • 4,968 Reads
In 2023, as legislative threats to the franchise business model continue to mount, your advocacy is more important than ever
  • Matthew Haller
  • 3,809 Reads 5 Shares
Catherine Monson fosters a growth-oriented culture that prioritizes integrity and positivity throughout the organization
  • Kerry Pipes
  • 4,504 Reads
Our Q3 issue digs into social media for franchisee recruitment, brokers and franchise sales organizations, private equity, and the winners of our annual Innovation Awards
  • Kerry Pipes & Eddy Goldberg
  • 3,045 Reads 1 Shares
Patrick Cunningham at Little Caesars on how they’re using technology in frandev and to meet customer demands
  • Franchise Update Magazine
  • 4,038 Reads 1 Shares
Modern customers expect brands to blend the digital and real-world shopping experiences.
  • M. Scott Morris
  • 3,150 Reads 1 Shares
Customer experience experts suggest organizations need to break down their silos and share data for the best CX results.
  • M. Scott Morris
  • 3,946 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 3,591 Reads 2 Shares
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 3,275 Reads
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By serving people in need with its Mobile Relief Diner, Denny's was the clear winner of Franchise Update Media's Overall Award for Franchise Marketing Leadership.
  • Kerry Pipes
  • 4,084 Reads 16 Shares
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 3,278 Reads 7 Shares
Bonus pages showed growth while other promotions were down or flat, and most shoppers prefer sticking with known brands than looking for deals. 
  • M. Scott Morris
  • 2,110 Reads 1 Shares
Technologies such as VR, AI, and more are changing the face of employee training from the frontline to the C-suite
  • Evan Hackel
  • 3,657 Reads 8 Shares
Two franchise CEOs talk about their leadership styles and share some of their favorite leadership books.
  • Kerry Pipes
  • 7,643 Reads 57 Shares
Franchise recruitment managers who consistently deliver winning results do the following.
  • Art Coley
  • 3,697 Reads 2 Shares
How genuine, sincere, and timely recognition of employees can be a motivator that makes a real difference.
  • John Tschohl
  • 2,766 Reads 7 Shares
We asked Batteries Plus’ Chief Franchising Officer Joe Malmuth what tech trends he is seeing in franchise development, and how he is responding.
  • Kerry Pipes
  • 3,577 Reads 25 Shares
Changing consumer spending patterns and looming CRE debt provide danger and opportunity for franchisors
  • Darrell Johnson
  • 3,622 Reads 1 Shares
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