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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
  • Cynthia Sener
  • 5,817 Reads 6 Shares
Robin Gagnon, CEO of We Sell Restaurants
  • Franchise Update Magazine
  • 3,131 Reads 5 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
  • Franchise Update Magazine
  • 2,986 Reads 6 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
  • Franchise Update Media
  • 3,304 Reads 6 Shares
Empower Brands CEO Scott Zide explains why the company puts such a strong focus on leadership and development—and how it does it
  • Scott Zide
  • 2,656 Reads 12 Shares
Alejandra Font, Co-Founder and CEO at The Camp Transformation Center
  • Franchise Update Magazine
  • 3,357 Reads 6 Shares
Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe
  • Franchise Update Magazine
  • 2,873 Reads 8 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at portal leads.
  • Eddy Goldberg
  • 2,099 Reads 6 Shares
Caitlin Donato, COO and Area Developer at Volofit
  • Franchise Update Magazine
  • 2,841 Reads 5 Shares
Linda Chadwick, CEO, President of Rita’s Italian Ice & Frozen Custard Share Her Journey To The Top
  • Franchise Update Magazine
  • 4,081 Reads 10 Shares
Three major ad industry groups form task force to update Standard Terms & Conditions for Internet Advertising
  • Franchise Update Media
  • 2,264 Reads 3 Shares
Tint World
SPONSORED CONTENT
Tint World
SPONSORED CONTENT
Tint World
SPONSORED CONTENT
15 women franchise leaders share their journeys to the top
  • Franchise Update Magazine
  • 3,028 Reads 18 Shares
Our annual Women’s Issue zooms in on Bold Women in the C-suite—who they are and how they got there
  • Kerry Pipes & Eddy Goldberg
  • 5,673 Reads 10 Shares
Check out our March roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,467 Reads 2 Shares
Looking for a consumer marketing advantage in 2023 (and who isn’t)? Here are10 books on creating your brand’s best possible customer experience
  • Eddy Goldberg
  • 3,728 Reads 3 Shares
Legislative threats to the franchising model persist in 2023. Learn more and get involved!
  • Matt Haller
  • 3,910 Reads 9 Shares
Why foot traffic data is a misleading performance indicator
  • Patrick Pleiss
  • 2,883 Reads 5 Shares
Ford’s Garage serves burgers and beer with a side of automotive history
  • Steve Shlemon
  • 5,014 Reads 19 Shares
What recession? Boston’s Pizza’s VP of Franchise Sales and Development is optimistic about expansion possibilities in 2023
  • Franchise Update Media
  • 4,710 Reads 17 Shares
Supply chain issues remain a challenge for franchise brands in 2023
  • Eddy Goldberg
  • 3,455 Reads 16 Shares
Annual Franchise Development Report, AFDR, franchise recruitment, franchise development, sales benchmarking, sales data, sales budgets, media budgets, media spend, best practices, Franchise Update Media
  • Eddy Goldberg
  • 3,111 Reads 13 Shares
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
Our monthly marketing news as recession predictions taper off (for now) and marketers chart a course through uncertain consumer seas
  • Eddy Goldberg
  • 2,585 Reads 6 Shares
Looking to make genuine connections with sales prospects? Ask how you can help them, not sell them!
  • Bob Burg
  • 3,417 Reads 3 Shares
Are automation-based platforms a good solution for franchise marketers with disparate locations?
  • Michael Morris
  • 4,003 Reads 61 Shares
Check out our latest roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,145 Reads 2 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
  • Franchise Update Media
  • 4,875 Reads 121 Shares
Improve your listening skills with your franchisees and improve your system
  • Evan Hackel
  • 4,100 Reads 16 Shares
Thinking of taking your brand abroad? First check this list of essential factors to consider before dipping your toes into international waters.
  • William Edwards 
  • 4,246 Reads
The top 7 reasons franchise sales teams fall short—and what to do about it
  • Keith Gerson
  • 5,938 Reads 164 Shares
What recession? How Twin Peaks is proceeding full speed ahead with growth plans in 2023
  • Franchise Update Media
  • 4,050 Reads 9 Shares
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