Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Looking for some good summer reading? Check out the favorite books of our 2023 MVPs!
- Franchise Update Media
- 3,911 Reads 2 Shares
ighlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) finishes with a look at franchisors exceeding their goals
- Eddy Goldberg
- 2,480 Reads 1 Shares
Unleashed Brands now has 6 brands with 1,300 kid-friendly health and fitness locations and is looking for more
- Kerry Pipes
- 4,392 Reads
3 ways to build effective franchisee/franchisor collaboration
- Laura Darrell
- 4,257 Reads 23 Shares
Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
- Andrew Seid
- 4,157 Reads 1 Shares
Views on technology use in franchising from around the world
- William Edwards & Keith Gerson
- 5,044 Reads
Our June roundup of consumer experience news and trends
- Eddy Goldberg
- 2,635 Reads
Franchising veteran J.J. Sorrenti is leading Best Life Brands’ senior-focused brands with purpose and passion
- Kerry Pipes
- 4,946 Reads 13 Shares
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
- Helen Harris, Kerry Pipes, and Eddy Goldberg
- 4,807 Reads 7 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
- Kerry Pipes
- 5,511 Reads 2 Shares
Check out our June roundup of consumer marketing news!
- Eddy Goldberg
- 3,102 Reads 1 Shares
Why LinkedIn is the perfect vehicle for reaching potential franchisees
- FranConnect
- 5,967 Reads 1 Shares
We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
- Franchise Update Media
- 4,171 Reads 5 Shares
What we’ve learned on the third anniversary of the Covid-19 pandemic from Catherine Monson, recent IFA chair and CEO of Propelled Brands
- Catherine Monson
- 4,357 Reads 12 Shares
Franchise brands are adopting new technology to improve all aspects of their operations
- Colleen McMillar
- 5,199 Reads 31 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at the use of brokers
- Eddy Goldberg
- 2,576 Reads
Stephanie Coffey saw an opportunity in the nail care business, so she and her husband founded Frenchies Modern Nail Care.
- Kerry Pipes
- 5,824 Reads 13 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
- Bob Phibbs
- 3,010 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
- Eddy Goldberg
- 3,588 Reads 4 Shares
New survey shows how the arrival of generative artificial intelligence is affecting marketing plans and consumer behavior
- Eddy Goldberg
- 29,029 Reads 3 Shares
Darden Coors (yes, that Coors) left her law career and today is CEO of Salad Collective and its 3 “better for you” brands
- Kerry Pipes
- 4,781 Reads 1 Shares
Abby Taylor, Co-Founder, Chief Marketing Officer at Playa Bowls
- Franchise Update Magazine
- 4,739 Reads 2 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
- Bob Phibbs
- 4,549 Reads 2 Shares
AI session at IFA in Las Vegas drew an overflow cro... partly thanks to the growing power of LinkedIn to spread the word
- Jack Monson
- 5,115 Reads 58 Shares
How AI can help your frontline staff improve your customers’ experience—and their own!
- John DiJulius
- 3,483 Reads 3 Shares
Check out our May roundup of consumer marketing news!
- Eddy Goldberg
- 3,668 Reads 1 Shares
Paige Robinson, Vice President, Franchise Development at American Family Care
- Franchise Update Magazine
- 4,225 Reads 5 Shares
MJ Riva, CEO at Pizza Factory
- Franchise Update Magazine
- 3,179 Reads 6 Shares
Frandev 101: 3 old-school principles to master for franchisee recruitment success
- FranConnect
- 5,033 Reads 13 Shares
The IFA says one-size-fits-all regulation of franchising by the FTC is the wrong approach
- Matt Haller
- 5,569 Reads 20 Shares
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