Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Training your frontline employees on listening skills can significantly boost the success of your units
- Bob Phibbs
- 2,983 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
- Eddy Goldberg
- 3,545 Reads 4 Shares
New survey shows how the arrival of generative artificial intelligence is affecting marketing plans and consumer behavior
- Eddy Goldberg
- 28,961 Reads 3 Shares
Darden Coors (yes, that Coors) left her law career and today is CEO of Salad Collective and its 3 “better for you” brands
- Kerry Pipes
- 4,697 Reads 1 Shares
Abby Taylor, Co-Founder, Chief Marketing Officer at Playa Bowls
- Franchise Update Magazine
- 4,647 Reads 2 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
- Bob Phibbs
- 4,482 Reads 2 Shares
AI session at IFA in Las Vegas drew an overflow cro... partly thanks to the growing power of LinkedIn to spread the word
- Jack Monson
- 5,084 Reads 58 Shares
How AI can help your frontline staff improve your customers’ experience—and their own!
- John DiJulius
- 3,440 Reads 3 Shares
Check out our May roundup of consumer marketing news!
- Eddy Goldberg
- 3,638 Reads 1 Shares
Paige Robinson, Vice President, Franchise Development at American Family Care
- Franchise Update Magazine
- 4,143 Reads 5 Shares
MJ Riva, CEO at Pizza Factory
- Franchise Update Magazine
- 3,142 Reads 6 Shares
Frandev 101: 3 old-school principles to master for franchisee recruitment success
- FranConnect
- 4,946 Reads 13 Shares
The IFA says one-size-fits-all regulation of franchising by the FTC is the wrong approach
- Matt Haller
- 5,533 Reads 20 Shares
Two points of view on the FTC’s current investigation into franchisee-franchisor relationships. (See next article for the IFA's response.)
- Ronald K. Gardner
- 4,132 Reads 123 Shares
Highlights from Franchise Update's 2023 Annual Franchise Development Report (AFDR) continues with a look at measuring costs
- Eddy Goldberg
- 2,784 Reads 3 Shares
Amy Phillips: President, Chief Marketing Officer at Altitude Trampoline Park
- Franchise Update Magazine
- 3,911 Reads 22 Shares
Heidi Morrissey, President at Kitchen Tune-Up and Bath Tune-Up
- Franchise Update Magazine
- 3,339 Reads 8 Shares
Barbara Moran-Goodrich: Co-Founder, CEO and Chairwoman
- Franchise Update Magazine
- 3,644 Reads 34 Shares
Shana Krisan: CMO at Goldfish Swim School
- Franchise Update Magazine
- 3,267 Reads 7 Shares
Marci Kleinsasser, Vice President, Marketing, Franchise Development
- Franchise Update Magazine
- 3,063 Reads 37 Shares
Ammy Harrison, Vice President of Development and Strategy at Penn Station East Coast Subs
- Franchise Update Magazine
- 3,454 Reads 6 Shares
6 steps to creating an effective content marketing plan
- Eddy Goldberg
- 21,747 Reads 43 Shares
Check out our April roundup of consumer marketing news!
- Eddy Goldberg
- 3,735 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
- Cynthia Sener
- 5,901 Reads 6 Shares
Robin Gagnon, CEO of We Sell Restaurants
- Franchise Update Magazine
- 3,239 Reads 5 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
- Franchise Update Magazine
- 3,074 Reads 6 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
- Franchise Update Media
- 3,384 Reads 6 Shares
Empower Brands CEO Scott Zide explains why the company puts such a strong focus on leadership and development—and how it does it
- Scott Zide
- 2,705 Reads 12 Shares
Alejandra Font, Co-Founder and CEO at The Camp Transformation Center
- Franchise Update Magazine
- 3,498 Reads 6 Shares
Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe
- Franchise Update Magazine
- 3,012 Reads 8 Shares
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