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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Two points of view on the FTC’s current investigation into franchisee-franchisor relationships. (See next article for the IFA's response.)
  • Ronald K. Gardner
  • 4,161 Reads 123 Shares
Highlights from Franchise Update's 2023 Annual Franchise Development Report (AFDR) continues with a look at measuring costs
  • Eddy Goldberg
  • 2,814 Reads 3 Shares
Amy Phillips: President, Chief Marketing Officer at Altitude Trampoline Park
  • Franchise Update Magazine
  • 3,971 Reads 22 Shares
Heidi Morrissey, President at Kitchen Tune-Up and Bath Tune-Up
  • Franchise Update Magazine
  • 3,388 Reads 8 Shares
Barbara Moran-Goodrich: Co-Founder, CEO and Chairwoman
  • Franchise Update Magazine
  • 3,718 Reads 34 Shares
Shana Krisan: CMO at Goldfish Swim School 
  • Franchise Update Magazine
  • 3,314 Reads 7 Shares
Marci Kleinsasser, Vice President, Marketing, Franchise Development
  • Franchise Update Magazine
  • 3,105 Reads 37 Shares
Ammy Harrison, Vice President of Development and Strategy at Penn Station East Coast Subs
  • Franchise Update Magazine
  • 3,508 Reads 6 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 21,776 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,749 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
  • Cynthia Sener
  • 5,930 Reads 6 Shares
Angry Crab Shack
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Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
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Robin Gagnon, CEO of We Sell Restaurants
  • Franchise Update Magazine
  • 3,286 Reads 5 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
  • Franchise Update Magazine
  • 3,107 Reads 6 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
  • Franchise Update Media
  • 3,419 Reads 6 Shares
Empower Brands CEO Scott Zide explains why the company puts such a strong focus on leadership and development—and how it does it
  • Scott Zide
  • 2,749 Reads 12 Shares
Alejandra Font, Co-Founder and CEO at The Camp Transformation Center
  • Franchise Update Magazine
  • 3,595 Reads 6 Shares
Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe
  • Franchise Update Magazine
  • 3,072 Reads 8 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at portal leads.
  • Eddy Goldberg
  • 2,176 Reads 6 Shares
Caitlin Donato, COO and Area Developer at Volofit
  • Franchise Update Magazine
  • 2,945 Reads 5 Shares
Linda Chadwick, CEO, President of Rita’s Italian Ice & Frozen Custard Share Her Journey To The Top
  • Franchise Update Magazine
  • 4,293 Reads 10 Shares
Three major ad industry groups form task force to update Standard Terms & Conditions for Internet Advertising
  • Franchise Update Media
  • 2,326 Reads 3 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
SPONSORED CONTENT
Jeff's Bagel Run
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15 women franchise leaders share their journeys to the top
  • Franchise Update Magazine
  • 3,129 Reads 18 Shares
Our annual Women’s Issue zooms in on Bold Women in the C-suite—who they are and how they got there
  • Kerry Pipes & Eddy Goldberg
  • 5,781 Reads 10 Shares
Check out our March roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,589 Reads 2 Shares
Looking for a consumer marketing advantage in 2023 (and who isn’t)? Here are10 books on creating your brand’s best possible customer experience
  • Eddy Goldberg
  • 3,859 Reads 3 Shares
Legislative threats to the franchising model persist in 2023. Learn more and get involved!
  • Matt Haller
  • 4,032 Reads 9 Shares
Why foot traffic data is a misleading performance indicator
  • Patrick Pleiss
  • 3,021 Reads 5 Shares
Ford’s Garage serves burgers and beer with a side of automotive history
  • Steve Shlemon
  • 5,238 Reads 19 Shares
What recession? Boston’s Pizza’s VP of Franchise Sales and Development is optimistic about expansion possibilities in 2023
  • Franchise Update Media
  • 4,887 Reads 17 Shares
Supply chain issues remain a challenge for franchise brands in 2023
  • Eddy Goldberg
  • 3,610 Reads 16 Shares
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