Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Two points of view on the FTC’s current investigation into franchisee-franchisor relationships. (See next article for the IFA's response.)
- Ronald K. Gardner
- 4,161 Reads 123 Shares
Highlights from Franchise Update's 2023 Annual Franchise Development Report (AFDR) continues with a look at measuring costs
- Eddy Goldberg
- 2,814 Reads 3 Shares
Amy Phillips: President, Chief Marketing Officer at Altitude Trampoline Park
- Franchise Update Magazine
- 3,971 Reads 22 Shares
Heidi Morrissey, President at Kitchen Tune-Up and Bath Tune-Up
- Franchise Update Magazine
- 3,388 Reads 8 Shares
Barbara Moran-Goodrich: Co-Founder, CEO and Chairwoman
- Franchise Update Magazine
- 3,718 Reads 34 Shares
Shana Krisan: CMO at Goldfish Swim School
- Franchise Update Magazine
- 3,314 Reads 7 Shares
Marci Kleinsasser, Vice President, Marketing, Franchise Development
- Franchise Update Magazine
- 3,105 Reads 37 Shares
Ammy Harrison, Vice President of Development and Strategy at Penn Station East Coast Subs
- Franchise Update Magazine
- 3,508 Reads 6 Shares
6 steps to creating an effective content marketing plan
- Eddy Goldberg
- 21,776 Reads 43 Shares
Check out our April roundup of consumer marketing news!
- Eddy Goldberg
- 3,749 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
- Cynthia Sener
- 5,930 Reads 6 Shares
Robin Gagnon, CEO of We Sell Restaurants
- Franchise Update Magazine
- 3,286 Reads 5 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
- Franchise Update Magazine
- 3,107 Reads 6 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
- Franchise Update Media
- 3,419 Reads 6 Shares
Empower Brands CEO Scott Zide explains why the company puts such a strong focus on leadership and development—and how it does it
- Scott Zide
- 2,749 Reads 12 Shares
Alejandra Font, Co-Founder and CEO at The Camp Transformation Center
- Franchise Update Magazine
- 3,595 Reads 6 Shares
Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe
- Franchise Update Magazine
- 3,072 Reads 8 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at portal leads.
- Eddy Goldberg
- 2,176 Reads 6 Shares
Caitlin Donato, COO and Area Developer at Volofit
- Franchise Update Magazine
- 2,945 Reads 5 Shares
Linda Chadwick, CEO, President of Rita’s Italian Ice & Frozen Custard Share Her Journey To The Top
- Franchise Update Magazine
- 4,293 Reads 10 Shares
Three major ad industry groups form task force to update Standard Terms & Conditions for Internet Advertising
- Franchise Update Media
- 2,326 Reads 3 Shares
15 women franchise leaders share their journeys to the top
- Franchise Update Magazine
- 3,129 Reads 18 Shares
Our annual Women’s Issue zooms in on Bold Women in the C-suite—who they are and how they got there
- Kerry Pipes & Eddy Goldberg
- 5,781 Reads 10 Shares
Check out our March roundup of consumer marketing news!
- Eddy Goldberg
- 3,589 Reads 2 Shares
Looking for a consumer marketing advantage in 2023 (and who isn’t)? Here are10 books on creating your brand’s best possible customer experience
- Eddy Goldberg
- 3,859 Reads 3 Shares
Legislative threats to the franchising model persist in 2023. Learn more and get involved!
- Matt Haller
- 4,032 Reads 9 Shares
Why foot traffic data is a misleading performance indicator
- Patrick Pleiss
- 3,021 Reads 5 Shares
Ford’s Garage serves burgers and beer with a side of automotive history
- Steve Shlemon
- 5,238 Reads 19 Shares
What recession? Boston’s Pizza’s VP of Franchise Sales and Development is optimistic about expansion possibilities in 2023
- Franchise Update Media
- 4,887 Reads 17 Shares
Supply chain issues remain a challenge for franchise brands in 2023
- Eddy Goldberg
- 3,610 Reads 16 Shares
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