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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

After losing its way, 40-year-old On The Border is back, building on its storied past for a new era
  • Suzie Tsai
  • 4,434 Reads 4 Shares
Build (or improve) your customer service culture with these 9 principles
  • John Tschohl
  • 5,865 Reads 9 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 3,449 Reads 15 Shares
Summertime is the ideal time to start preparing for the winter holiday retail season. Check out these 9 actions you can do now to boost year-end sales.
  • Bob Phibbs
  • 2,540 Reads
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,480 Reads
Our annual “Technology Issue” shows how tech-savvy franchisors are leading the pack in a post-Covid world
  • Kerry Pipes & Eddy Goldberg
  • 3,688 Reads 2 Shares
Looking for some good summer reading? Check out the favorite books of our 2023 MVPs!
  • Franchise Update Media
  • 4,114 Reads 2 Shares
ighlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) finishes with a look at franchisors exceeding their goals
  • Eddy Goldberg
  • 2,566 Reads 1 Shares
Unleashed Brands now has 6 brands with 1,300 kid-friendly health and fitness locations and is looking for more
  • Kerry Pipes
  • 4,584 Reads
3 ways to build effective franchisee/franchisor collaboration 
  • Laura Darrell
  • 4,409 Reads 23 Shares
Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
  • Andrew Seid
  • 4,386 Reads 1 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Views on technology use in franchising from around the world
  • William Edwards & Keith Gerson
  • 5,181 Reads
Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 2,687 Reads
Franchising veteran J.J. Sorrenti is leading Best Life Brands’ senior-focused brands with purpose and passion
  • Kerry Pipes
  • 5,115 Reads 13 Shares
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
  • Helen Harris, Kerry Pipes, and Eddy Goldberg
  • 4,985 Reads 7 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 5,699 Reads 2 Shares
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,208 Reads 1 Shares
Why LinkedIn is the perfect vehicle for reaching potential franchisees
  • FranConnect
  • 6,230 Reads 1 Shares
We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
  • Franchise Update Media
  • 4,304 Reads 5 Shares
What we’ve learned on the third anniversary of the Covid-19 pandemic from Catherine Monson, recent IFA chair and CEO of Propelled Brands
  • Catherine Monson
  • 4,551 Reads 12 Shares
Franchise brands are adopting new technology to improve all aspects of their operations
  • Colleen McMillar
  • 5,363 Reads 31 Shares
Bosch Auto Service
SPONSORED CONTENT
Bosch Auto Service
SPONSORED CONTENT
Bosch Auto Service
SPONSORED CONTENT
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at the use of brokers
  • Eddy Goldberg
  • 2,712 Reads
Stephanie Coffey saw an opportunity in the nail care business, so she and her husband founded Frenchies Modern Nail Care.
  • Kerry Pipes
  • 6,074 Reads 13 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 3,120 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 3,698 Reads 4 Shares
New survey shows how the arrival of generative artificial intelligence is affecting marketing plans and consumer behavior
  • Eddy Goldberg
  • 29,148 Reads 3 Shares
Darden Coors (yes, that Coors) left her law career and today is CEO of Salad Collective and its 3 “better for you” brands
  • Kerry Pipes
  • 5,007 Reads 1 Shares
Abby Taylor, Co-Founder, Chief Marketing Officer at Playa Bowls
  • Franchise Update Magazine
  • 4,936 Reads 2 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 4,706 Reads 2 Shares
AI session at IFA in Las Vegas drew an overflow cro... partly thanks to the growing power of LinkedIn to spread the word
  • Jack Monson
  • 5,224 Reads 58 Shares
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