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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Taco John’s CMO discusses the media channels he will focus on in the coming year
  • Franchise Update Media
  • 4,687 Reads 71 Shares
Our first-of-the year roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,234 Reads 2 Shares
28 pros predict social media marketing trends for 2023
  • Eddy Goldberg
  • 4,430 Reads 10 Shares
11 ways to improve your customer service and make 2023 your best CX year ever!
  • John DiJulius
  • 4,426 Reads 33 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) begin with a look at recruitment budgets
  • Eddy Goldberg
  • 4,803 Reads 17 Shares
What makes great franchise recruitment managers stand far above their peers?
  • Art Coley
  • 834 Reads
Three game-changers to look for to grow your brand in 2023
  • Art Coley
  • 1,699 Reads
When it comes to growth in 2023, the revolution starts with you!
  • April Shprintz
  • 4,480 Reads 68 Shares
Covid sent employees packing and negated one of your most important differentiators: great customer service. Time to fix it in 2023!
  • John Tschohl
  • 3,113 Reads 1 Shares
Our year-end roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,217 Reads 2 Shares
Goldfish Swim School co-founder Chris McCuiston 
  • Kerry Pipes
  • 5,921 Reads 61 Shares
Dine Brands Global, Inc.
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As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
  • 4,427 Reads 8 Shares
Innovation rules as franchising adapts to a changed world
  • Kerry Pipes
  • 3,885 Reads 5 Shares
Petition to recall California’s FAST Act appears to have gathered enough signatures to appear on the 2024 ballot
  • The International Franchise Association
  • 3,555 Reads 3 Shares
Franchise peer groups can improve franchisee performance and engagement, benefiting the entire system
  • John Francis and Eric Stites
  • 3,530 Reads 16 Shares
Bryan Park got laid off from his job at a flooring company – so he started his own!
  • Kerry Pipes
  • 4,097 Reads 3 Shares
Attendees at the sold-out 2022 Franchise Leadership & Development Conference were largely optimistic, despite economic headwinds
  • Kerry Pipes
  • 3,674 Reads 4 Shares
Cinnaholic is on a roll with its healthy, delicious offering
  • Heather Stennis
  • 3,802 Reads 10 Shares
How you train franchisees and their employees is equally important as teaching them required skills and brand standards
  • Marla Rosner & Andrew Seid
  • 3,678 Reads 15 Shares
Our November roundup of consumer experience–related news, trends, and other developments!
  • Eddy Goldberg
  • 3,330 Reads 1 Shares
Are you prepared for the U.S.’s growing Hispanic population?
  • Eddy Goldberg
  • 3,869 Reads 3 Shares
MassageLuXe
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With headwinds to unit growth for the next 12 to 24 months, unit consolidation is expected to continue rising
  • Darrell Johnson
  • 4,067 Reads 4 Shares
Franchisors that sold a lot of units in 2021 are struggling to open them in 2022. Technology can help. Here’s how.
  • Keith Gerson
  • 4,526 Reads 34 Shares
"Quiet quitting" - Is it real, or just a fancy new name for what’s been happening for years? Here are several takes, along with a few solutions.
  • Eddy Goldberg
  • 5,603 Reads 18 Shares
Are gig workers a solution for increasing demands for flexibility among hourly employees?
  • Mathieu Stevenson
  • 4,211 Reads 6 Shares
Three game-changers to look for to grow your brand in 2023
  • Art Coley
  • 4,950 Reads 9 Shares
Deloitte report reveals board members and C-suite execs have a serious "technology deficit"
  • Eddy Goldberg
  • 3,768 Reads 3 Shares
Multi-brand franchisors continue to expand as the wave of consolidation continues
  • Sara Wykes
  • 4,980 Reads 57 Shares
Focusing on employee well-being is a sure path to retaining your best employees
  • John DiJulius
  • 4,165 Reads 2 Shares
Today’s “all hands on deck” response to the labor shortage is leading many frontline employees and CSRs down the path of burnout. They’re not happy.
  • John DiJulius
  • 3,444 Reads 1 Shares
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