Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchising veteran J.J. Sorrenti is leading Best Life Brands’ senior-focused brands with purpose and passion
  • Kerry Pipes
  • 5,201 Reads 13 Shares
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
  • Helen Harris, Kerry Pipes, and Eddy Goldberg
  • 5,028 Reads 7 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 5,769 Reads 2 Shares
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,255 Reads 1 Shares
Why LinkedIn is the perfect vehicle for reaching potential franchisees
  • FranConnect
  • 6,320 Reads 1 Shares
We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
  • Franchise Update Media
  • 4,343 Reads 5 Shares
What we’ve learned on the third anniversary of the Covid-19 pandemic from Catherine Monson, recent IFA chair and CEO of Propelled Brands
  • Catherine Monson
  • 4,637 Reads 12 Shares
Franchise brands are adopting new technology to improve all aspects of their operations
  • Colleen McMillar
  • 5,441 Reads 31 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at the use of brokers
  • Eddy Goldberg
  • 2,756 Reads
Stephanie Coffey saw an opportunity in the nail care business, so she and her husband founded Frenchies Modern Nail Care.
  • Kerry Pipes
  • 6,157 Reads 13 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 3,158 Reads 1 Shares
Sonny’s BBQ
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Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 3,742 Reads 4 Shares
New survey shows how the arrival of generative artificial intelligence is affecting marketing plans and consumer behavior
  • Eddy Goldberg
  • 29,191 Reads 3 Shares
Darden Coors (yes, that Coors) left her law career and today is CEO of Salad Collective and its 3 “better for you” brands
  • Kerry Pipes
  • 5,078 Reads 1 Shares
Abby Taylor, Co-Founder, Chief Marketing Officer at Playa Bowls
  • Franchise Update Magazine
  • 5,039 Reads 2 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 4,782 Reads 2 Shares
AI session at IFA in Las Vegas drew an overflow cro... partly thanks to the growing power of LinkedIn to spread the word
  • Jack Monson
  • 5,259 Reads 58 Shares
How AI can help your frontline staff improve your customers’ experience—and their own!
  • John DiJulius
  • 3,672 Reads 3 Shares
Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,804 Reads 1 Shares
Paige Robinson, Vice President, Franchise Development at American Family Care
  • Franchise Update Magazine
  • 4,483 Reads 5 Shares
MJ Riva, CEO at Pizza Factory
  • Franchise Update Magazine
  • 3,332 Reads 6 Shares
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Frandev 101: 3 old-school principles to master for franchisee recruitment success
  • FranConnect
  • 5,391 Reads 13 Shares
The IFA says one-size-fits-all regulation of franchising by the FTC is the wrong approach
  • Matt Haller
  • 5,714 Reads 20 Shares
Two points of view on the FTC’s current investigation into franchisee-franchisor relationships. (See next article for the IFA's response.)
  • Ronald K. Gardner
  • 4,294 Reads 123 Shares
Highlights from Franchise Update's 2023 Annual Franchise Development Report (AFDR) continues with a look at measuring costs
  • Eddy Goldberg
  • 2,944 Reads 3 Shares
Amy Phillips: President, Chief Marketing Officer at Altitude Trampoline Park
  • Franchise Update Magazine
  • 4,169 Reads 22 Shares
Heidi Morrissey, President at Kitchen Tune-Up and Bath Tune-Up
  • Franchise Update Magazine
  • 3,607 Reads 8 Shares
Barbara Moran-Goodrich: Co-Founder, CEO and Chairwoman
  • Franchise Update Magazine
  • 4,003 Reads 34 Shares
Shana Krisan: CMO at Goldfish Swim School 
  • Franchise Update Magazine
  • 3,531 Reads 7 Shares
Marci Kleinsasser, Vice President, Marketing, Franchise Development
  • Franchise Update Magazine
  • 3,279 Reads 37 Shares
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