Anatomy Of A Franchise Sale

Australian companies looking to expand beyond their borders are casting a hungry eye on the U.S. market. Physically Australia is over ¾ the size of the United States but there are only 19.9 million people in the country compared to a population of over 293 million in the U.S. What's more, high household and disposable incomes and the almost competitive desire to be the first on their block to try something new give American consumers both the means and the propensity to buy Australian products and services.

Did you know that the average time a visitor spends on a single web advertisement is less than 2.4 minutes? You might ask, so what? What it means is that you have less than 2.4 minutes to explain a) who you are; b) what you do; c) why should they join you; and d) what the requirements are for becoming your franchisee--and still leave them time to fill out the application. Needless to say, your window of opportunity is rather small. This means that you must optimize your advertisement to be as efficient as possible. Let's examine the steps to maximize performance.

When Linda Burzynski was offered the CEO slot at Liberty Fitness, the franchising veteran says she hesitated, in part because she didn't feel she was in the best shape, physically, to head up a health and fitness organization.

Successful franchise selling must employ 1) an effective and qualifying process; 2) strong relationship-building with candidates; and 3) a compelling system for closing the deal. These three triggers are universal within any franchise recruitment program.