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In this tech-obsessed world, franchisors seeking to recruit the next generation of top-tier franchisees are engaging prospects through a constant flow of communication.
  • Debbie Selinsky
  • 3,901 Reads 2 Shares
Steve Jobs was a master at many things. He built Apple into a multi-billion giant, and he did it in large part because of the people he hired.
  • John Tschohl
  • 6,159 Reads 2 Shares
Along with the existence of positive and constructive team roles, negative and destructive agendas can emerge that undermine the ability of individual teams to function and perform adequately.
  • Timothy Bednarz
  • 6,787 Reads 206 Shares
To better position us to reach our 2012 goal of doubling franchise awards, we recently revamped our lead follow-up processes to increase the speed and effectiveness of our prospect follow-up.
  • Franchise Update
  • 3,532 Reads 12 Shares
When buying or selling a franchise, the last thing either party wants to think about is what happens if the relationship goes south. Litigation is expensive and distracting, and can drag on for years.
  • Amy Haywood
  • 4,887 Reads 375 Shares
Franchising can be a tough business. Franchise growth and expansion can be even tougher. More and more brands - and franchisees - are fighting for space and market share today and certain markets are saturated with operators.
  • Kerry Pipes
  • 11,282 Reads 1,014 Shares
Sunita Sagar got her first shot at franchising in 2007, when she was given the chance to buy an underperforming Denny's in Campbell, Calif.
  • Multi-Unit Franchisee
  • 5,030 Reads 3 Shares
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,467 Reads 27 Shares
Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.
  • Paul Mangiamele
  • 4,897 Reads 1 Shares
Anil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before.
  • Kerry Pipes
  • 10,272 Reads 1 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
  • Jeremy LaDuque
  • 10,011 Reads 1,164 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,294 Reads 1,023 Shares
I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.
  • Darrell Johnson
  • 5,107 Reads 1 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
  • Franchise Update
  • 2,615 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
  • Daniel Lieberman
  • 2,998 Reads 24 Shares
Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.
  • Debbie Selinsky
  • 5,629 Reads 1 Shares
When we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services.
  • John Tschohl
  • 25,462 Reads 44 Shares
Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.
  • Dr. Tony Alessandra
  • 6,311 Reads 1,014 Shares
Effective leadership is based on ongoing input and feedback. Where 20 years ago managers rarely asked for input, today effective leaders are regularly seeking and receiving employee feedback.
  • Timothy Bednarz
  • 5,286 Reads 240 Shares
Gavin Hart loves his Dairy Queen vanilla cones and Dunkin' Donuts coffee. But he also loves to see his customers enjoy them, too.
  • Debbie Selinsky
  • 6,007 Reads 360 Shares
If somebody were ever to build the Hollow Business Phrase Hall of Fame, this one stands right up there with "Your call is very important to us."
  • Steven S. Little
  • 3,213 Reads 158 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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The cost of credit card data compromise has risen nearly 70 percent since 2010 (Cost of Cyber Crime Study, 2011).
  • Gary Glover
  • 6,093 Reads 1 Shares
Public relations is a business and a world unto itself, and most franchisors should consider outsourcing their publicity efforts when they can afford it.
  • Steve Olson
  • 12,709 Reads 1 Shares
Franchise candidates need easy access to capital. Many candidates who were "slam dunks" to get financing in the past are now receiving rejection letters and are faced with the prospect of trying to finance franchise opportunities through internal funds or with help from friends and family.
  • Joe Mathews
  • 5,872 Reads 29 Shares
It's fitting that Johnny Collins runs marathons. The persistence and long-term training needed to finish a 26.1-mile race is mirrored in Collins' long, difficult quest to start his own business.
  • Tracy Staton
  • 5,995 Reads 1 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,753 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,539 Reads 311 Shares
The Coalition of Franchisee Associations (CFA) has recently added two new franchisee association groups to its ranks.
  • Multi-Unit Franchisee
  • 5,129 Reads
Managers are inundated with a high volume of information and required to make multiple decisions daily.
  • Timothy Bednarz
  • 17,220 Reads 2 Shares
What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession, says marketing/management expert and best-selling author Jaynie L. Smith.
  • Jaynie L. Smith
  • 4,739 Reads 144 Shares
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