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Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
  • Steve Olson
  • 4,918 Reads 262 Shares
If you've played, coached, or watched a sport on the University of South Carolina (USC) campus, there's a good chance you've eaten a Firehouse Sub from Judy and Charlie Divita.
  • Helen Bond
  • 6,633 Reads 12 Shares
At last fall's Franchise Leadership & Development Conference in Atlanta, nearly 150 franchisees responded to a survey conducted by MulcahyLLP about their interface with outside counsel and legal issues.
  • Jim Mulcahy
  • 4,986 Reads 30 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 3,453 Reads 69 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • Kerry Pipes
  • 5,258 Reads 5 Shares
Turns out low-investment franchise brands carry a lot of weight. Although they may cost less than some of the big names in franchising, they have a significant presence in the market, according to a new report from Franchise Business Review.
  • Multi-Unit Franchisee
  • 6,057 Reads 32 Shares
Any competent business management planning will include a plan for potential disasters.
  • Eric Reed
  • 4,270 Reads 10 Shares
During the 1930s, researchers from Harvard University conducted productivity studies at Western Electric's Hawthorne facility that demonstrated how management attention generates immediate productivity increases.
  • Timothy Bednarz
  • 7,804 Reads 1,078 Shares
As a hospital administrator, Allen Hager had personally seen the anguish that families faced when searching for safe, appropriate, quality home care services for their family members returning home.
  • Kerry Pipes
  • 4,154 Reads 117 Shares
They say everything is bigger in Texas. Eric Werner seems to believe the legend as he continues building his empire in the Lone Star State.
  • Kerry Pipes
  • 3,748 Reads 41 Shares
The 2008 financial meltdown has had a lot of bad implications for franchising, mostly by making access to capital much harder.
  • Darrell Johnson
  • 3,451 Reads 78 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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The rapidly expanding mobile payments market is attractive to merchants because of the low entry barrier to obtain a smartphone or tablet device.
  • Gary Glover
  • 8,865 Reads 518 Shares
Franchise online marketers are now overseeing an empire, not just a kingdom. Their reach is offline and online, in websites, directories, social media, mobile devices, and beyond.
  • Jeremy LaDuque
  • 4,932 Reads 758 Shares
Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue? It's true.
  • Jack Mackey
  • 5,435 Reads 1,088 Shares
On Cathy Amato's first day as a Jack in the Box management trainee in the early 1980s, her trainer questioned whether Amato was up for the rigor ahead--changing grease vats, scrubbing floors, and crazy hours.
  • Helen Bond
  • 7,036 Reads 1 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
  • Franchise Update
  • 3,301 Reads 109 Shares
A blog is a valuable asset for a small business. It gives your company a face and a voice, and sets you apart from the competition.
  • Daniel Lieberman
  • 3,043 Reads 16 Shares
There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
  • Multi-Unit Franchisee
  • 6,793 Reads 42 Shares
A slow market can be especially tough on small businesses, as they are often run on a shoestring budget which leaves very little room for the cost cutting and expense reductions that corporations implement in times like these.
  • Will Dylan
  • 9,331 Reads 981 Shares
Depths of personal commitment allowed the great leaders to execute well in all aspects of their business, as well as to overcome any barriers and adversities they encountered.
  • Timothy Bednarz
  • 20,392 Reads
At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.
  • Franchise Update
  • 3,755 Reads 28 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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We first interviewed him in 2008 when he had "only" 78 Jack in the Box restaurants and 16 Denny's.
  • Kerry Pipes
  • 7,847 Reads 1 Shares
I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.
  • Melinda Caughill
  • 3,081 Reads
It's easy to see why Houston-based franchisee Atour Eyvazian was honored with Multi-Unit Franchisee magazine's 2012 MVP Noble Cause Award.
  • Helen Bond
  • 7,239 Reads 1 Shares
This is the first of a three-part series on how to optimize your franchisee conventions.
  • Evan Hackel
  • 8,596 Reads 1 Shares
During the 1970s, I was a part-time press aide for Joe Garrubo. The New Jersey Assemblyman paid a former Associated Press reporter, who was a master of news coverage, to train me.
  • Steve Olson
  • 2,571 Reads 11 Shares
Franchise finance is bursting -- not busting -- out all over, with a flurry of activity in financing, M&A activity, and IPOs.
  • Eddy Goldberg
  • 8,466 Reads 81 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR brings you positive news each month
  • Eddy Goldberg
  • 4,847 Reads 1 Shares
They work hard to build businesses that provide for their families. They create jobs and give back to their communities.
  • Kerry Pipes and Eddy Goldberg
  • 5,514 Reads 11 Shares
The last time we visited with Eric Werner, he had just signed a deal with the up-and-coming LA Sunset Tan franchise.
  • Kerry Pipes
  • 7,457 Reads 2 Shares
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