Technology is always changing as new trends or new tools continually impact the way businesses operate.
- Amanda Richardson
- 11,996 Reads 1 Shares
Last time, I introduced the concept of using type casting to hire people who will naturally reflect your brand as a simple and proven method that ensures your people will behave as the natural extension of your brand at every touch point.
- Rick Barrera
- 7,981 Reads 780 Shares
To say the least, the past few years haven't been the best for business. We've weathered a brutal recession, and most of us aren't out of the woods yet.
- Multi-Unit Franchisee
- 8,327 Reads 401 Shares
By his own description, Greg Thomas is ADHD. Sitting down to read a book, watching professional sporting events, or lounging on a beach doesn't really interest him.
- John Carroll
- 9,018 Reads 4 Shares
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
- Erica McClenny
- 7,591 Reads 1,021 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
- Eddy Goldberg
- 4,775 Reads 52 Shares
As we've seen in high-definition in the past few months--from the natural and man-made disasters in Japan, to the rolling upheavals across North Africa and the Middle East, to the volatile whipsaws in food and energy prices--the factors that must be accounted for while structuring financial affairs are much more complicated than ever before.
- Carol Clark
- 7,405 Reads 1,023 Shares
You won't find much disagreement among today's franchise CMOs and marketing executives with the statement, "Mobile marketing matters."
- Eddy Goldberg
- 4,433 Reads 1,021 Shares
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
- Daniel Lieberman
- 4,550 Reads 6 Shares
Kevin Hatton is honest enough to admit that when he became an EMT at age 18, he came to the job with no noble or lofty motives.
- Debbie Selinsky
- 7,277 Reads
Power positioning is presenting yourself to the right person, at the right time and place, in the right way, with the right message.
- Dr. Nido Qubein
- 70,599 Reads 60 Shares
When Hollywood directors cast a superstar they count on two things, box office draw and the professional actor's ability to act
- Rick Barrera
- 8,064 Reads 1,021 Shares
Quality and price are two criteria for consumers when making a purchasing decision.
- John Tschohl
- 5,901 Reads 23 Shares
Zane Tankel doesn't think of himself as a bleeding heart. He's been repeatedly recognized for his ability to build a hefty bottom line
- John Carroll
- 5,859 Reads 73 Shares
Growth: the all-American measure of success. But what kind of growth? And how do you measure growth in relation to success?
- Steve LeFever
- 12,781 Reads 1,021 Shares
The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
- Steve Olson
- 5,650 Reads 121 Shares
The rapid increase in social media channels has provided new opportunities to build relationships with promising franchisee prospects, but it also has brought new levels of confusion, uncertainty, and a feeling of overload.
- Franchise Update
- 7,475 Reads 154 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
- Joe Mathews
- 5,088 Reads 1,023 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
- Eddy Goldberg
- 5,697 Reads 195 Shares
By its very definition, the word "leader" evokes the concept of change. Leaders take us toward or away from something, into a new reality.
- Jon L. Luther
- 2,976 Reads 1 Shares
How happy are your franchisees? In an honest and lucid moment, would they encourage other candidates to invest in your franchise, or tell them to run like the wind? If given the chance, would they make the same investment again or hightail it in another direction--and how would you know? Have you anonymously contacted franchisees to pose these questions, conducted a franchisee satisfaction survey, or are you just relying on a gut feeling?
- Joe Mathews
- 4,715 Reads 127 Shares
Americans' love affair with big, chewy cookies was just taking off in the late 1970s when Lawrence "Doc" Cohen exited the retail pharmaceutical industry after 15 years to open his first Great American Cookies store in Lafayette, La.
- Debbie Selinsky
- 7,721 Reads 8 Shares
Forecasting is a tricky business, involving equal amounts of data crunching, interpreting economic and general news events, common sense, and guessing.
- Darrell Johnson
- 7,107 Reads
Social Media has certainly proven to be a fantastic medium to cross-reference opinions, insight and perspectives. I often utilize Social Media to gain varying thoughts from both within and outside the franchise community.
- Paul R Segreto
- 19,708 Reads 1,020 Shares
In my book, Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty, I explain how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company.
- Rick Barrera
- 13,076 Reads 2 Shares
John Scharnweber grew up in the restaurant business, starting at the bottom as a dishwasher and busboy growing up in Minneapolis.
- John Carroll
- 6,163 Reads
In a perfect world, businesses would only be sold when they are healthy and attractive to buyers.
- Domenic Rinaldi
- 4,889 Reads 42 Shares
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
- Scott Klososky
- 8,299 Reads 1,023 Shares
Franchise Payments Network processes payments for more than 120 franchise chains across the retail, restaurant, service, and lodging sectors. This makes us uniquely positioned to provide a snapshot of the economy in franchising. Over the next few issues we are going to drill down and decipher what we are seeing in payment trends in the franchise space, with the goal helping you make better operational and marketing decisions. Let's begin with a 30,000-foot look at how consumers pay for transactions in franchise businesses
- Tom Epstein
- 6,485 Reads
The inspiration for Randy Elias's expansion into a new franchise concept came from a restaurant he'd been frequenting for years.
- Tracy Staton
- 6,660 Reads 84 Shares
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