New Jersey Feature Articles

New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
  • Eddy Goldberg
  • 3,168 Reads 13 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 7,841 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
  • Daniel Lieberman
  • 2,612 Reads 40 Shares
In an episode of "The Simpsons," Lisa tells her dad that the Chinese use the same word for both "crisis" and "opportunity"--to which Homer replies, "Yes! Crisitunity!"
  • Carol Schleif
  • 6,092 Reads 150 Shares
Edwin Sarkissian escaped the oppression of his native Iran with his family in 1996.
  • Multi-Unit Franchisee
  • 109,174 Reads 834 Shares
Managers are overwhelmed and burdened with many tasks and responsibilities in a constant quest to improve results.
  • Timothy Bednarz
  • 4,597 Reads 1,023 Shares
In July 2011, Atlanta-based private equity firm, Roark Capital Group, purchased Arby's Restaurant Group, Inc.
  • Hala Moddelmog
  • 3,915 Reads 1 Shares
According to Chris Jackson, director of marketing and branding at College Hunks Hauling Junk, "He lives College Hunks. If he is in the grocery store, it's a marketing opportunity."
  • Multi-Unit Franchisee
  • 6,137 Reads 284 Shares
Aziz Hashim, who was an engineer before deciding he liked restaurants and franchising better, has a detailed, systematic process for evaluating potential new brands.
  • Eddy Goldberg
  • 4,611 Reads 74 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • Kerry Pipes
  • 3,629 Reads 2 Shares
Previously, I described one of the few positives from the recent financial crisis: In the world of small-business lending, franchising has gained a competitive edge in the battle for access to capital.
  • Darrell Johnson
  • 5,175 Reads 16 Shares
The Human Bean
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In this era of tight and uncertain franchisee financing, savvy franchisors are working hard to provide more options for finding startup capital for new franchisees and growth capital for existing franchisees.
  • Eddy Goldberg
  • 5,083 Reads 73 Shares
Successful franchise recruitment requires building a marketing plan that produces qualified prospective buyers at acceptable costs.
  • Steve Olson
  • 2,723 Reads 66 Shares
After visiting with Guillermo Perales five years ago, perhaps the most pointed question to ask him today is, "What have you not been up to?"
  • Kerry Pipes
  • 14,339 Reads 7 Shares
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).
  • Jack Mackey
  • 3,770 Reads 31 Shares
Michael Knobelock has always been in sales. As a 14-year-old growing up in Houston, he sold newspaper subscriptions and was a top salesman, earning between $400 and $500 a week in the 1970s.
  • Kerry Pipes
  • 12,451 Reads 14 Shares
This is the first of a three-part series on how to optimize your franchisee conventions.
  • Evan Hackel
  • 2,861 Reads 31 Shares
The decision to sell your successful multi-unit business is now firmly on the horizon.
  • Dean Zuccarello
  • 8,688 Reads 2 Shares
Charlie and Judy Divita operate six Firehouse Subs in the greater Columbia, S.C., area, including one nestled in the heart of the USC campus.
  • Multi-Unit Franchisee
  • 5,942 Reads 19 Shares
A year ago, Ray Margiano, an admitted lifelong "workaholic," had an epiphany.
  • Debbie Selinsky
  • 3,413 Reads 31 Shares
At every level, technology is now a game changing tool - and a great weapon of destruction.
  • Scott Klososky
  • 7,461 Reads 1,023 Shares
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When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
  • Franchise Update
  • 6,190 Reads 1,023 Shares
Amazon.com is a master at courting - and keeping - customers. It builds everything around the customer and has a better grasp of the power of the customer experience than any other company in the world.
  • John Tschohl
  • 4,326 Reads 156 Shares
Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 4,323 Reads 2 Shares
How do you feel when a valued employee gives notice? Are you shocked? Disappointed? Do you feel like you've been jilted?
  • Mel Kleiman
  • 6,297 Reads
Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.
  • Hubspot
  • 3,915 Reads 332 Shares
Social media provides new and powerful tools for communicating with customers.
  • Daniel Lieberman
  • 2,306 Reads 16 Shares
When we heard Frank Bonanno had been named 2012 Vetrepreneur of the Year by the National Veteran-Owned Business Association, we had to catch up with him to find out what else he's been up to since we last profiled him in this magazine 2 years ago (3rd quarter 2010).
  • Kerry Pipes
  • 20,810 Reads 5 Shares
When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
  • Multi-Unit Franchisee
  • 10,592 Reads 1,014 Shares
Ed Doherty has a passion for his business and growth. His roots in the restaurant business trace back to his youth when he worked after school and college to help his mother run a deli.
  • Multi-Unit Franchisee
  • 6,014 Reads 382 Shares

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