New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Local Marketing Rules!: Ratcheting Up Unit-Level Sales

When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.

Helen Bond
3,826 Reads 139 Shares

Customer Loyalty Lessons from "Moneyball"

If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.

Jack Mackey
3,944 Reads 1,023 Shares

Mining "Gold" from "Old" Marketing Channels

When I was a little girl, I remember learning a song about friendship that has stuck with me since.

Melinda Caughill
5,537 Reads 212 Shares

Adaptability: The New Keyword; Focusing On The New Realities

The U.S. economy is on the rise. While the world economy will be fortunate to realize a 3 percent growth rate in 2012 (less than 2 percent and we'll see a global recession, something too close to call at the moment), most of the domestic indicators are signaling a positive outlook for next year.

Darrell Johnson
4,686 Reads

Strengthen Your Marketing Strategy Through Franchisee Satisfaction

Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.

Franchise Update
3,732 Reads 135 Shares

Social Media Roundup - March 2012

Sixty-one percent of mobile users surveyed conduct local searches on their phones, and 72% of them said they made a purchase based on local searches on their smartphones.

Daniel Lieberman
2,448 Reads 8 Shares

Reconnecting: with Tommy Haddock: Proudly Built from Scratch

Tommy Haddock has added 10 Bojangles' Famous Chicken 'n Biscuits restaurants since we profiled him six years ago.

Debbie Selinsky
8,346 Reads 3 Shares

A Rewarding Change: How You Can Use Rewards To Change Your Company Culture

What gets rewarded gets done, so recognize and reward a lot! This is especially so if you want to learn how to change company culture.

Ron Kaufman
5,869 Reads 327 Shares

Getting to First Base: "Moneyball" Provides Insight On Customer Loyalty

I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.

Jack Mackey
3,705 Reads 89 Shares

Investing in Trade Shows

Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.

Steve Olson
4,385 Reads 81 Shares

Fractional Franchise Exemption – Hidden Opportunity or Hidden Risks?

Many entrepreneurs and business owners embrace the idea of franchising their business and leap into the franchise model with great hopes and expectations.

Beata Krakus
15,513 Reads 3 Shares

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The Winner's Column - March 2012

Franchising is seeing a flurry of activity in financing, mergers and acquisitions, and franchisee incentives in 2012, especially for returning veterans.

Eddy Goldberg
3,369 Reads 39 Shares

Food: By the Numbers

Food--fast, slow, casual, takeout, sit-down, delivery--is by far the largest single sector in franchising.

Eddy Goldberg
7,971 Reads

Way To Grow!: AlphaGraphics CEO Focuses On Transformation

Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.

Kerry Pipes
6,274 Reads

You're Hired!: Hiring Experts Share Insights On Best Practices

You search and screen and interview for the best employees. Days pass, sometimes weeks, as you narrow down your choices (and continue to operate understaffed).

Kerry Pipes
8,086 Reads 1 Shares

Mowing 'em Down: Canadian Weed Man Mega-Zee Also Franchises In The U.S.

After 10 years at Union Carbide, Ottawa-born chemical engineer Roger Mongeon wanted to spend less time traveling and more time with his family.

Debbie Selinsky
5,504 Reads 277 Shares

Leadership by Example: Earning The Confidence Of Franchisees

Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.

Don Fox
4,163 Reads

Career Choice: Continuous Learning Builds Better Leaders

In order to excel in your work, in your life, or as a leader, you need to commit to continuous learning.

Joelle K. Jay, Ph.D.
6,229 Reads 534 Shares

Competing For Rewards: Defining Incentives That Will Work For Your Team

Generally speaking, people like to compete. They like to test themselves and be challenged. Most important, people like to win.

Dave Melton
4,095 Reads

Empress of Denny's: Dawn Lafreeda Controls 70 Units In 6 States

"Sometimes interesting things happen in a bad economy," says Dawn Lafreeda, CEO and president of Den-Tex Central Inc. in San Antonio.

Debbie Selinsky
9,044 Reads

CMO Roundtable - Franchisee Satisfaction In Overall Marketing Strategy

Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.

Franchise Update
5,259 Reads 1 Shares

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Recognizing the challenges of today's retail markets, most franchisors are creating strategic solutions for their franchise systems.

Anthony J. Calamunci
2,303 Reads 6 Shares

Building Brand through Local Store Marketing

Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.

Helen Bond
9,527 Reads 2 Shares

Online Ordering: The Point of Sale Has Left the Building

Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.

Noah Glass
10,445 Reads 3 Shares

Social Media Roundup - February 2012

Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.

Daniel Lieberman
3,775 Reads 29 Shares

Group Names Top 25 Franchise Brands

Lots of lists rank the "best" franchise brands. But what about compiling a list of best franchises by going straight to the franchisees and asking them?

Franchise Update Media
44,416 Reads 1,014 Shares

Best of the Best: Franchisee of the Year Winners Tell How They Do It

Franchisors recognize the best performers in their system each year with a Franchisee of the Year award.

Eddy Goldberg
7,700 Reads 7 Shares

Anatomy of a Franchise Startup: A New Brand Sets Sail

Welcome to the final installment of "Anatomy of a Franchise Start-Up."

Keith Gerson
4,570 Reads 1 Shares

Running For Charity: Colortyme Franchisee Raises Money And Awareness For Children's Hospital

This April will mark the third year in a row that Al Coelho has run the 26-mile Boston Marathon. That's a significant achievement. But it's only a part of what Coelho will do that day.

Multi-Unit Franchisee
4,170 Reads 8 Shares

Turning Up The Heat: Learning How To Handle Irate Customers And Look Like A Hero

Irate customers. No matter how good you are at what you do, what business you are in, or where it is located, you will at some point find yourself facing an irate customer.