Scissors & Scotch Cuts Into New Markets Nationwide
High-end men’s grooming brand Scissors & Scotch is poised for rapid expansion in 2019.
The modern men’s barbershop concept, complete with a private lounge and full-service bar, is shaking up the industry as a unique spot, where guys can “sit back, relax, get groomed, and then enjoy a cocktail, cold one, or coffee.” With new shops opening soon in key strategic cities—including Dallas, Austin, and Kansas City—Scissors & Scotch is now eyeing additional markets to expand through franchising.
“Guys across the country want a better grooming experience. They’re excited for Scissors & Scotch, and we’re looking for quality franchise partners to help bring it to them,” says Erik Anderson, co-founder and managing member of Kansas City-based Scissors & Scotch. “There’s abundant white space in the growing high-end segment of the men’s grooming market. Everybody needs a haircut, but many cities are still lacking a polished, scalable concept like ours. There are still plenty of ground-floor opportunities.”
Anderson and fellow co-owners Sean Finley and Tanner Wiles founded Scissors & Scotch in 2015, as a place where classic barbering and the modern spa meets everyone’s favorite watering hole. Each shop offers haircuts, shaves, trims, waxing, spa services, and shoe shines – along with a complimentary drink from a fully-stocked bar. Franchising Scissors & Scotch since 2017, the friends, turned business partners have been busy gearing up for growth with an intensive focus on strengthening pre-opening processes and resources for franchisees.
“Our goal continues to be rapid, but controlled, expansion. We’ve been careful with the team of operators we’re building. With excellent training and support systems now in place, we’re excited to take the next major step,” says Finley. “Multi-unit territories are awarded by metro, and all mid-sized and major metros are under consideration. With a broad demographic and flexible real estate locations, our data shows Scissors & Scotch can succeed anywhere.”
For franchisees, Scissors & Scotch is a solid multi-unit investment backed by strong unit economics, industry-leading employee training program, and a unique business model.
“No industry experience is necessary. None of our current operators has a background in men’s grooming. We’re looking for franchisees with great attention to detail and a passion for providing an excellent experience,” says Anderson.
The team says flexibility with shop size, chair count, and design, help too. “We partner with a top-notch customer analytics firm to determine the high-potential locations in a market,” Finley states. “Based on past performance and surrounding demographics, we can then determine the ideal shop size, which helps pinpoint the best real estate choices. We aren’t locked into a specific layout or square footage. That opens up options and expedites the franchisee’s search process.”
Every location has its own feel, notes Wiles. “We want Scissors & Scotch to feel less like a chain and more like a local barbershop,” Wiles adds. “Our construction and staging processes are efficient and repeatable, but we’ve found ways to give each shop something unique, both in appearance and in the drinks and events we offer.
Scissors & Scotch encourages operators to team up with local vendors and area businesses to provide customers benefits beyond just a haircut. Shops boast a vast menu of liquors and beers on tap and frequently host a variety of events, including liquor and beer tastings, wedding and bachelor parties, and private rentals.
“The one thing that never varies is the experience our customers can expect,” says Finley.
With plenty of demand and limited competition, Scissors & Scotch is set to soar, poised to position itself atop the high-end men’s grooming market with a recession-resistant concept and a loyal and predictable customer following.
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