Anatomy of a Brand - Franchising.com
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Anatomy of a Brand

Older brands must change with the times, while newer brands undergo their own startup process. Franchise leaders tell their stories of how their brands were developed, launched, and reimagined as thriving, growing companies to meet changing consumer and franchisee needs.

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After losing its way, 40-year-old On The Border is back, building on its storied past for a new era
  • Suzie Tsai
  • 2,868 Reads 2 Shares
Ford’s Garage serves burgers and beer with a side of automotive history
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Moran Family of Brands teams up with a longtime franchisee to create a new aftermarket automotive brand, Turbo Tint
  • Pete Baldine
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Postal Connections and iSold It co-owner Fred Morache built his brands on listening to franchisees and customers and on top-notch training and support
  • Fred Morache
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Hot Dog on a Stick has been entertaining customers and celebrities alike for more than 75 years
  • Jenn Johnston
  • 5,940 Reads 11 Shares
One Hour Heating & Air Conditioning’s vice president of operations attributes 18 years of growth to the brand’s ability to continuously adapt to change 
  • Lance Sinclair
  • 5,818 Reads 58 Shares
Mighty Auto Parts celebrates 50 years in franchising by continuing to adapt to a changing marketplace
  • Josh D’Agostino
  • 4,671 Reads 4 Shares
Going on 32, Fazoli's has refreshed its brand, introduced new prototypes, and is ready for today's changing marketplace.
  • Doug Bostick
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Bruster's Real Ice Cream celebrates 30 years and looks forward to the next 30.
  • Jim Sahene
  • 5,889 Reads 3 Shares
At Dream Vacations, "caring more" is driving record-breaking sales.
  • Debbie Fiorino
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Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
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Smoothie King
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LunchboxWax is about much more than selling a service.
  • Debi Lane
  • 15,113 Reads 167 Shares
At Juice It Up! new ownership is taking the brand to the next level.
  • Chris Braun
  • 8,212 Reads 66 Shares
After more than 50 years of perfecting our big, fresh, and meaty sandwiches, we decided it was time for a brand refresh to ensure that everything we do, from marketing to store design, would be in line with the uniqueness and high quality of a Togo's sandwich.
  • Glenn Lunde
  • 9,265 Reads 50 Shares
For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.
  • Daniel Lee
  • 7,869 Reads 3 Shares
It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 14,650 Reads 111 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
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