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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Fish Consulting
We are a national PR and marketing agency that specializes in helping mature and emerging franchises achieve their business goals. Whether you are looking to recruit new franchisees, drive consumer traffic or build brand awarenes, Fish can help.
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2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
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6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
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5 marketing pros on how they manage their marketing department costs and budgets.
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CMOs discuss how they work with other internal departments, and the technologies they use to do it.
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CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
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Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
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CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
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Minuteman Press
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CMOs talk about the role of the marketing team in franchise sales and development
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CMOs discuss on the importance of having a personal touch.
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Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
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