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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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SOCi is a leading, next-generation SaaS solution for social media management and content discovery. SOCi's proprietary content scoring technology and...
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Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
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