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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 3,105 Reads 151 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 1,664 Reads 5 Shares
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 1,683 Reads 5 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
  • Franchise Update Magazine
  • 3,280 Reads 127 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 1,615 Reads 15 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 1,614 Reads 5 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 1,764 Reads 7 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 535 Reads 2 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 2,442 Reads 32 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 2,326 Reads 5 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 2,450 Reads 18 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 2,684 Reads 39 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 2,582 Reads 14 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
  • 1,825 Reads 6 Shares
What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
  • 1,842 Reads 7 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 1,785 Reads 12 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
  • 1,883 Reads 29 Shares
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
  • Eddy Goldberg
  • 2,378 Reads 20 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
  • Eddy Goldberg
  • 2,299 Reads 63 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
  • 2,802 Reads 189 Shares
5 marketing pros on how they see vendors as business partners.
  • Eddy Goldberg
  • 1,538 Reads 26 Shares
The Human Bean
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The Human Bean
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The Human Bean
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5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 1,848 Reads 48 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 2,923 Reads 7 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 1,574 Reads 2 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 2,032 Reads 6 Shares
CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 1,644 Reads 10 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 4,784 Reads 11 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 2,622 Reads 9 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 2,639 Reads 8 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 1,902 Reads 6 Shares
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