CMO Roundtable - Franchising.com
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CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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BoeFly
BoeFly drives growth by delivering financially qualified candidates increasing lead-to-franchisee conversion, and helping franchisees secure financing. BoeFly has supported more than 600 unique brands since 2014.
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Wienerschnitzel
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A Marketing professional from Handyman Connection discusses ensuring that local stores faithfully deliver the brand promise
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  • 2,885 Reads 9 Shares
A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 3,088 Reads 5 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,669 Reads
A Marketing professional from Kilwins discuss ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,554 Reads 7 Shares
Erin Walter discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 3,944 Reads 49 Shares
Ashley Mitchell discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 3,425 Reads 5 Shares
Kristine Faupel discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 2,810 Reads 2 Shares
Jamie Eslinger discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 2,949 Reads 15 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
  • Franchise Update Media
  • 3,783 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
  • Franchise Update Media
  • 4,055 Reads 46 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
  • Franchise Update Media
  • 3,909 Reads 10 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
  • Franchise Update Media
  • 3,920 Reads 20 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 3,974 Reads 10 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 3,576 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 3,407 Reads 3 Shares
Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 4,375 Reads 2 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 4,930 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,921 Reads 4 Shares
Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,918 Reads 4 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,613 Reads 11 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 4,878 Reads 31 Shares
AnswerConnect
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Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 5,555 Reads 20 Shares
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 4,517 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 6,875 Reads 97 Shares
AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
  • Franchise Update Media
  • 6,821 Reads 4 Shares
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
  • Franchise Update Media
  • 5,861 Reads 7 Shares
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
  • Franchise Update Media
  • 5,876 Reads 17 Shares
Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
  • Franchise Update Media
  • 5,256 Reads 31 Shares
Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 4,435 Reads 2 Shares
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 6,398 Reads 92 Shares
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