CMO Roundtable - Franchising.com
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CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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BoeFly
BoeFly drives growth by delivering financially qualified candidates increasing lead-to-franchisee conversion, and helping franchisees secure financing. BoeFly has supported more than 600 unique brands since 2014.
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Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
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Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
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Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
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Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
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Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
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Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
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Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
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Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
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Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
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When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
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When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
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How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
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How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
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PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
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We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
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How Title Boxing Club is using its marketing programs to benefit its franchisees
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We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
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Two marketing directors discuss the role their team plays in real estate and site selection
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Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
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How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
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What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
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Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
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Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
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Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
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The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
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Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
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At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
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With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
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How is social media changing and evolving, and how is your brand adapting and getting results?
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From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
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