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Anatomy of a Brand

Older brands must change with the times, while newer brands undergo their own startup process. Franchise leaders tell their stories of how their brands were developed, launched, and reimagined as thriving, growing companies to meet changing consumer and franchisee needs.

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RESOURCE SPOTLIGHT

  • Franchise Marketing Leadership Conference
    June 18-20, 2019. Atlanta, GA. FMLC brings together so many levels of experience in Franchise Marketing. The different franchise brands that attend and the vendors that sponsor share a vast amount of useful information each year.
  • Naranga
    Naranga, a comprehensive franchise technology provider, delivers software solutions to help franchise businesses scale, at any size. Clients turn to Naranga when support, scalability, visibility and brand consistency are their top priorities.
  • Vya
    Engaging franchisees in local marketing takes more than just technology. Vya’s platform, people & production simplify local marketing execution end-to-end. Using our platform, franchisees easily order marketing materials & enroll once in multi-tou
  • Fish Consulting
    We are a national PR and marketing agency that specializes in helping mature and emerging franchises achieve their business goals. Whether you are looking to recruit new franchisees, drive consumer traffic or build brand awarenes, Fish can help.
  • Michael H. Seid & Associates
    MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.
  • Daniel Lee
  • 4,090 Reads 3 Shares
It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 10,016 Reads 111 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 16,486 Reads 2 Shares
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