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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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Tropical Smoothie Cafe
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A Marketing professional from Handyman Connection discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,767 Reads 9 Shares
A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,940 Reads 5 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,546 Reads
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
  • Kerry Pipes
  • 2,742 Reads 75 Shares
Demand drives the growth of brand categories across wellness, pet care, education, and experiential services
  • Paul Wilbur
  • 2,559 Reads
The most effective forms of content are clear, consistent, and lead to action
  • Michelle Hummel
  • 2,228 Reads 10 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,285 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,450 Reads 6 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,409 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,304 Reads 15 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
  • Matt Widdick
  • 4,146 Reads 32 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awareness 
  • Marci Kleinsasser, CFE 
  • 3,663 Reads 104 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
  • Dr. Robert Needham 
  • 4,134 Reads 7 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 3,434 Reads 4 Shares
Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
  • Franchise Update Media
  • 5,367 Reads 3 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
  • Kerry Pipes
  • 5,047 Reads 24 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
  • Phil Portman
  • 3,584 Reads 5 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
  • Brett Townsend
  • 3,950 Reads 3 Shares
Top leaders are flexible and promote adaptable culture in the organization 
  • Kevin Behan
  • 4,948 Reads 9 Shares
Your franchise development marketing should play to what your prospects are looking to learn from your brand
  • Franchise Update Media
  • 5,167 Reads 23 Shares
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 5,026 Reads 14 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 5,005 Reads 36 Shares
3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 8,103 Reads 32 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 5,843 Reads 2 Shares
8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
  • Kerry Pipes
  • 5,451 Reads 3 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
  • 5,730 Reads 8 Shares
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
  • 8,109 Reads 29 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 8,089 Reads 8 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
  • 13,195 Reads 31 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 14,424 Reads 6 Shares
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