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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
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Broken Yolk
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Broken Yolk
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Broken Yolk
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A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,636 Reads 5 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,331 Reads
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
  • Kerry Pipes
  • 2,468 Reads 72 Shares
Demand drives the growth of brand categories across wellness, pet care, education, and experiential services
  • Paul Wilbur
  • 2,271 Reads
The most effective forms of content are clear, consistent, and lead to action
  • Michelle Hummel
  • 2,031 Reads 10 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,090 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,249 Reads 6 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,200 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,149 Reads 15 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
  • Matt Widdick
  • 4,046 Reads 32 Shares
A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awareness 
  • Marci Kleinsasser, CFE 
  • 3,539 Reads 102 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Franchises offering seasonal products or services can strategically plan ahead for slower times
  • Dr. Robert Needham 
  • 3,949 Reads 7 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 3,318 Reads 4 Shares
Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
  • Franchise Update Media
  • 5,255 Reads 3 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
  • Kerry Pipes
  • 4,916 Reads 24 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
  • Phil Portman
  • 3,472 Reads 5 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
  • Brett Townsend
  • 3,868 Reads 3 Shares
Top leaders are flexible and promote adaptable culture in the organization 
  • Kevin Behan
  • 4,842 Reads 9 Shares
Your franchise development marketing should play to what your prospects are looking to learn from your brand
  • Franchise Update Media
  • 5,058 Reads 23 Shares
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 4,941 Reads 14 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 4,937 Reads 36 Shares
MassageLuXe
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MassageLuXe
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MassageLuXe
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3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 8,008 Reads 32 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 5,767 Reads 2 Shares
8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
  • Kerry Pipes
  • 5,378 Reads 3 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
  • 5,656 Reads 8 Shares
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
  • 8,039 Reads 29 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 8,016 Reads 8 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
  • 13,053 Reads 31 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 14,335 Reads 6 Shares
How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 7,583 Reads 27 Shares
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