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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand experience.
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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At FGMC, franchise leaders explored how turning marketing data into clear, actionable decisions can improve franchisee profitability and grow enterprise value
  • Kerry Pipes
  • 894 Reads 5 Shares
The Franchise Growth & Marketing Conference showcased how data, AI, and collaboration drive profitable growth
  • Kerry Pipes
  • 868 Reads
Digital tools matter, but the strongest franchise relationships, and the best business opportunities, happen face-to-face
  • Jack Monson
  • 1,020 Reads 2 Shares
Streaming platforms and technology advances can geo-target to ensure the message is reaching the right local audiences
  • David Martin
  • 1,137 Reads 5 Shares
Instead of focusing on clicks and views, franchise marketing campaigns should be judged on driving outcomes such as value, growth, and increased revenue
  • Steve Buors
  • 1,045 Reads 9 Shares
Annual report looks at which marketing and advertising programs are handled in-house versus outsourced to digital companies
  • Franchise Update Media
  • 1,394 Reads 1 Shares
Centralized content and consistent reporting across all locations are among the keys to a scalable marketing infrastructure
  • Marissa Ledford
  • 1,790 Reads 21 Shares
Team members who go above and beyond to help customers and co-workers make themselves invaluable
  • John Tschohl
  • 1,468 Reads 10 Shares
Annual report looks at top considerations behind when a franchise changes the size of its marketing department
  • Franchise Update Media
  • 1,456 Reads 6 Shares
In addition to having national advertising campaigns, many franchisees prioritize relationships with customers and having a presence in the community
  • Kevin Behan
  • 2,075 Reads 8 Shares
Structured onboarding, staff retention, and community marketing ensure seamless transitions and consistent performance
  • Franchise Update Media
  • 2,480 Reads
Broken Yolk
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Broken Yolk
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Broken Yolk
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Ensure smooth ownership transitions with clear communication, strong onboarding, and consistent support to protect performance
  • Franchise Update Media
  • 2,930 Reads
Strong planning, buyer standards, and support ensure smooth franchise ownership transitions and consistent performance
  • Franchise Update Media
  • 2,930 Reads 4 Shares
Strong onboarding, training, and support help new franchise owners maintain performance and brand consistency during transitions
  • Franchise Update Media
  • 3,225 Reads
Customer journey mapping can help brands eliminate inconsistent service and create a signature experience that makes price less important
  • John DiJulius
  • 3,442 Reads 2 Shares
Poor local customer experience hurts franchise sales as AI amplifies reviews shaping brand reputation and validation outcomes
  • Jack Monson
  • 3,389 Reads 5 Shares
Exceptional customer service is a relentless commitment that keeps customers coming back and drives long-term growth
  • John Tschohl
  • 2,130 Reads 5 Shares
A Marketing professional from Handyman Connection discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,611 Reads 9 Shares
A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,709 Reads 5 Shares
Annual report shares the size and responsibilities of franchise marketing departments and how they determine when to add team members
  • Franchise Update Media
  • 1,767 Reads 1 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,410 Reads
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
SPONSORED CONTENT
A Marketing professional from Kilwins discuss ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,245 Reads 7 Shares
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
  • Kerry Pipes
  • 2,534 Reads 73 Shares
Franchise Growth & Marketing Conference reflects the expanding role of marketing in franchising
  • Kerry Pipes
  • 1,813 Reads 1 Shares
Demand drives the growth of brand categories across wellness, pet care, education, and experiential services
  • Paul Wilbur
  • 2,340 Reads
Complaints are opportunities to improve operations, strengthen loyalty, and win repeat business
  • John Tschohl
  • 2,314 Reads 4 Shares
The most effective forms of content are clear, consistent, and lead to action
  • Michelle Hummel
  • 2,082 Reads 10 Shares
Annual report shares the most successful ways franchises increase traffic and leads through marketing and digital advertising
  • Franchise Update Media
  • 1,876 Reads
The IFA says renewed interest in franchising reflects a broader shift toward entrepreneurship
  • International Franchise Association
  • 3,700 Reads 47 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,150 Reads 3 Shares
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