Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
RECENT HEADLINES
September 27th, 2026
 ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.
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AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
- Jodi Boyce
- 4,545 Reads 4 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
- Angela Olea
- 3,377 Reads 5 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
- Matt Widdick
- 4,069 Reads 32 Shares
Annual report looks at how marketing budgets and leads compared from last year to this year
- Franchise Update Media
- 4,477 Reads 1 Shares
In an era of shrinking attention spans, employee training works best in short, focused segments
- John DiJulius
- 3,714 Reads 3 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
- Jack Monson
- 3,557 Reads 1 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
- Kerry Pipes
- 4,655 Reads 4 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
- Franchise Update Media
- 3,413 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
- Franchise Update Media
- 3,772 Reads 46 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
- Franchise Update Media
- 3,680 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
- Mike Weinberger
- 2,999 Reads 2 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
- Franchise Update Media
- 3,649 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
- Franchise Update Media
- 3,702 Reads 20 Shares
Dave's Hot Chicken is the Franchise Operations & Technology Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 6,840 Reads 1 Shares
Goldfish Swim School is the Marketing Leadership Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 5,291 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
- Steve Buors
- 4,213 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
- Kevin Behan
- 3,341 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
- Kerry Pipes
- 3,600 Reads 4 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
- Franchise Update Media
- 4,872 Reads 3 Shares
At FCXC 2025, franchise leaders proved the power of local connection--turning small moments into lasting customer loyalty
- M. Scott Morris
- 2,903 Reads 1 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
- Kerry Pipes
- 4,266 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
- Kerry Pipes
- 4,401 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
- Franchise Update Media
- 3,406 Reads 4 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
- Kevin Behan
- 7,672 Reads 72 Shares
AFDR looks at the frequency of when different franchises host meet the team dates
- Franchise Update Media
- 2,523 Reads 2 Shares
This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
- Kerry Pipes
- 3,583 Reads 1 Shares
New annual report reveals how brands handle their online reputations by franchise sector
- Franchise Update Media
- 3,819 Reads 2 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
- Kevin Behan
- 3,552 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
- John DiJulius
- 4,372 Reads 2 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
- Kerry Pipes
- 4,498 Reads 24 Shares
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