Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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September 28th, 2026
 AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand experience.
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Annual report asks franchises about how they project revenue and forecast challenges over the next 12 months
- Franchise Update Media
- 5,701 Reads 17 Shares
AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
- Jodi Boyce
- 4,561 Reads 4 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
- Angela Olea
- 3,389 Reads 5 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
- Matt Widdick
- 4,081 Reads 32 Shares
Annual report looks at how marketing budgets and leads compared from last year to this year
- Franchise Update Media
- 4,488 Reads 1 Shares
In an era of shrinking attention spans, employee training works best in short, focused segments
- John DiJulius
- 3,734 Reads 3 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
- Jack Monson
- 3,590 Reads 1 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
- Kerry Pipes
- 4,688 Reads 4 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
- Franchise Update Media
- 3,437 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
- Franchise Update Media
- 3,790 Reads 46 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
- Franchise Update Media
- 3,692 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
- Mike Weinberger
- 3,006 Reads 2 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
- Franchise Update Media
- 3,667 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
- Franchise Update Media
- 3,713 Reads 20 Shares
Dave's Hot Chicken is the Franchise Operations & Technology Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 6,882 Reads 1 Shares
Goldfish Swim School is the Marketing Leadership Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 5,309 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
- Steve Buors
- 4,224 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
- Kevin Behan
- 3,353 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
- Kerry Pipes
- 3,613 Reads 4 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
- Franchise Update Media
- 4,920 Reads 3 Shares
At FCXC 2025, franchise leaders proved the power of local connection--turning small moments into lasting customer loyalty
- M. Scott Morris
- 2,921 Reads 1 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
- Kerry Pipes
- 4,276 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
- Kerry Pipes
- 4,415 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
- Franchise Update Media
- 3,414 Reads 4 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
- Kevin Behan
- 7,682 Reads 72 Shares
AFDR looks at the frequency of when different franchises host meet the team dates
- Franchise Update Media
- 2,530 Reads 2 Shares
This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
- Kerry Pipes
- 3,601 Reads 1 Shares
New annual report reveals how brands handle their online reputations by franchise sector
- Franchise Update Media
- 3,841 Reads 2 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
- Kevin Behan
- 3,567 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
- John DiJulius
- 4,384 Reads 2 Shares
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