Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Franchise brands are increasingly using digital platforms to reach customers and franchise prospects
- Brenda Febbo
- 4,030 Reads 22 Shares
Annual report asks franchises about the scope of their customer loyalty programs and how they measure profitability
- Franchise Update Media
- 2,909 Reads 14 Shares
How AI-driven ad platforms are reshaping national and local performance at scale
- Steve Buors
- 3,146 Reads 11 Shares
Erin Walter discusses how to balance grassroots marketing and corporate campaigns
- Franchise Update Media
- 4,074 Reads 49 Shares
Ashley Mitchell discusses how to balance grassroots marketing and corporate campaigns
- Franchise Update Media
- 3,522 Reads 5 Shares
Kristine Faupel discusses how to balance grassroots marketing and corporate campaigns
- Franchise Update Media
- 2,914 Reads 2 Shares
Jamie Eslinger discusses how to balance grassroots marketing and corporate campaigns
- Franchise Update Media
- 3,062 Reads 15 Shares
Franchise showcases food, people, and culture through digital marketing and social media
- Kevin Behan
- 3,658 Reads 16 Shares
Annual report asks franchises how they gather feedback and which departments measure customer experience
- Franchise Update Media
- 2,967 Reads 2 Shares
Doug Zarkin says the customer's perspective is the North Star that should never be ignored.
- Kerry Pipes
- 3,195 Reads 3 Shares
Franchisors who combine earned, owned, and AI-ready PR outperform those who rely on marketing alone
- Heather Ripley
- 2,838 Reads 2 Shares
Annual report asks franchises about how they project revenue and forecast challenges over the next 12 months
- Franchise Update Media
- 6,095 Reads 17 Shares
AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
- Jodi Boyce
- 4,846 Reads 4 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
- Angela Olea
- 3,652 Reads 5 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
- Matt Widdick
- 4,305 Reads 32 Shares
Annual report looks at how marketing budgets and leads compared from last year to this year
- Franchise Update Media
- 4,809 Reads 1 Shares
In an era of shrinking attention spans, employee training works best in short, focused segments
- John DiJulius
- 4,041 Reads 3 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
- Jack Monson
- 4,171 Reads 1 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
- Kerry Pipes
- 5,306 Reads 4 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
- Franchise Update Media
- 3,906 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
- Franchise Update Media
- 4,168 Reads 47 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
- Franchise Update Media
- 3,944 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
- Mike Weinberger
- 3,229 Reads 2 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
- Franchise Update Media
- 4,025 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
- Franchise Update Media
- 4,031 Reads 20 Shares
Dave's Hot Chicken is the Franchise Operations & Technology Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 7,450 Reads 1 Shares
Goldfish Swim School is the Marketing Leadership Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 5,694 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
- Steve Buors
- 4,467 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
- Kevin Behan
- 3,656 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
- Kerry Pipes
- 3,873 Reads 4 Shares
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