Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
RECENT HEADLINES
September 23rd, 2026
 The International Franchise Association is the world’s oldest and largest organization representing franchising.
Request Info
|
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
- Angela Olea
- 3,362 Reads 5 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
- Matt Widdick
- 4,059 Reads 32 Shares
Annual report looks at how marketing budgets and leads compared from last year to this year
- Franchise Update Media
- 4,458 Reads 1 Shares
In an era of shrinking attention spans, employee training works best in short, focused segments
- John DiJulius
- 3,695 Reads 3 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
- Jack Monson
- 3,517 Reads 1 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
- Kerry Pipes
- 4,615 Reads 4 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
- Franchise Update Media
- 3,381 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
- Franchise Update Media
- 3,745 Reads 46 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
- Franchise Update Media
- 3,656 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
- Mike Weinberger
- 2,985 Reads 2 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
- Franchise Update Media
- 3,625 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
- Franchise Update Media
- 3,678 Reads 19 Shares
Dave's Hot Chicken is the Franchise Operations & Technology Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 6,805 Reads 1 Shares
Goldfish Swim School is the Marketing Leadership Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 5,267 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
- Steve Buors
- 4,202 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
- Kevin Behan
- 3,319 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
- Kerry Pipes
- 3,573 Reads 4 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
- Franchise Update Media
- 4,844 Reads 3 Shares
At FCXC 2025, franchise leaders proved the power of local connection--turning small moments into lasting customer loyalty
- M. Scott Morris
- 2,887 Reads 1 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
- Kerry Pipes
- 4,247 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
- Kerry Pipes
- 4,373 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
- Franchise Update Media
- 3,388 Reads 4 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
- Kevin Behan
- 7,649 Reads 72 Shares
AFDR looks at the frequency of when different franchises host meet the team dates
- Franchise Update Media
- 2,512 Reads 2 Shares
This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
- Kerry Pipes
- 3,560 Reads 1 Shares
New annual report reveals how brands handle their online reputations by franchise sector
- Franchise Update Media
- 3,798 Reads 2 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
- Kevin Behan
- 3,531 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
- John DiJulius
- 4,360 Reads 2 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
- Kerry Pipes
- 4,482 Reads 24 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
- Franchise Update Media
- 3,750 Reads 10 Shares
| Page 3 of 22 | ^ Return to Top | Previous 1 2 3 4 5 Next |
Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media.
1201 New York Avenue NW, Suite 300A
Washington, DC 20005
PH. (408) 402-5681
The franchise opportunities listed above are not related to or endorsed by Franchising.com or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.
Copyright © 2001 - 2026. All Rights Reserved. Legal Notices | Privacy Policy
