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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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In an era of shrinking attention spans, employee training works best in short, focused segments
  • John DiJulius
  • 3,675 Reads 3 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
  • 3,493 Reads 1 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
  • Kerry Pipes
  • 4,574 Reads 4 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
  • Franchise Update Media
  • 3,356 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
  • Franchise Update Media
  • 3,727 Reads 45 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
  • Franchise Update Media
  • 3,642 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
  • Mike Weinberger
  • 2,968 Reads 2 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
  • Franchise Update Media
  • 3,607 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
  • Franchise Update Media
  • 3,657 Reads 19 Shares
Dave's Hot Chicken is the Franchise Operations & Technology Award winner of Franchise Update Media's 2025 Innovation Awards
  • Kevin Behan
  • 6,776 Reads 1 Shares
Goldfish Swim School is the Marketing Leadership Award winner of Franchise Update Media's 2025 Innovation Awards
  • Kevin Behan
  • 5,238 Reads 2 Shares
Camp Bow Wow
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See the latest digital marketing strategies to help attract and support multi-unit franchisees
  • Steve Buors
  • 4,190 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
  • Kevin Behan
  • 3,303 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
  • Kerry Pipes
  • 3,550 Reads 4 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
  • Franchise Update Media
  • 4,813 Reads 3 Shares
At FCXC 2025, franchise leaders proved the power of local connection--turning small moments into lasting customer loyalty
  • M. Scott Morris
  • 2,864 Reads 1 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
  • Kerry Pipes
  • 4,227 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
  • 4,355 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
  • Franchise Update Media
  • 3,370 Reads 4 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
  • Kevin Behan
  • 7,519 Reads 72 Shares
AFDR looks at the frequency of when different franchises host meet the team dates
  • Franchise Update Media
  • 2,499 Reads 2 Shares
Camp Bow Wow
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Camp Bow Wow
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Camp Bow Wow
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This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
  • Kerry Pipes
  • 3,541 Reads 1 Shares
New annual report reveals how brands handle their online reputations by franchise sector
  • Franchise Update Media
  • 3,784 Reads 2 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
  • Kevin Behan
  • 3,515 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
  • John DiJulius
  • 4,346 Reads 2 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 4,461 Reads 24 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 3,728 Reads 10 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses 
  • Franchise Update Media
  • 4,739 Reads 2 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 3,320 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 3,180 Reads 3 Shares
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