Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Annual report asks franchises how they gather feedback and which departments measure customer experience
- Franchise Update Media
- 2,727 Reads 2 Shares
Doug Zarkin says the customer's perspective is the North Star that should never be ignored.
- Kerry Pipes
- 2,929 Reads 3 Shares
Franchisors who combine earned, owned, and AI-ready PR outperform those who rely on marketing alone
- Heather Ripley
- 2,622 Reads 2 Shares
Annual report asks franchises about how they project revenue and forecast challenges over the next 12 months
- Franchise Update Media
- 5,776 Reads 17 Shares
AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
- Jodi Boyce
- 4,615 Reads 4 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
- Angela Olea
- 3,439 Reads 5 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
- Matt Widdick
- 4,108 Reads 32 Shares
Annual report looks at how marketing budgets and leads compared from last year to this year
- Franchise Update Media
- 4,572 Reads 1 Shares
In an era of shrinking attention spans, employee training works best in short, focused segments
- John DiJulius
- 3,798 Reads 3 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
- Jack Monson
- 3,700 Reads 1 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
- Kerry Pipes
- 4,827 Reads 4 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
- Franchise Update Media
- 3,538 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
- Franchise Update Media
- 3,866 Reads 46 Shares
Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
- Franchise Update Media
- 3,738 Reads 4 Shares
New franchises must determine a clear message and strategy when building awareness among customers and potential franchisees
- Mike Weinberger
- 3,051 Reads 2 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
- Franchise Update Media
- 3,756 Reads 10 Shares
Tech drives our reach, but people build trust; at Spray-Net we blend automation with authentic community connection
- Franchise Update Media
- 3,756 Reads 20 Shares
Dave's Hot Chicken is the Franchise Operations & Technology Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 7,005 Reads 1 Shares
Goldfish Swim School is the Marketing Leadership Award winner of Franchise Update Media's 2025 Innovation Awards
- Kevin Behan
- 5,402 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
- Steve Buors
- 4,253 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
- Kevin Behan
- 3,394 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
- Kerry Pipes
- 3,658 Reads 4 Shares
New annual report shows franchisees' contributions to local and national marketing funds and franchisors' strategies for marketing programs
- Franchise Update Media
- 5,077 Reads 3 Shares
At FCXC 2025, franchise leaders proved the power of local connection--turning small moments into lasting customer loyalty
- M. Scott Morris
- 2,961 Reads 1 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
- Kerry Pipes
- 4,332 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
- Kerry Pipes
- 4,472 Reads 2 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
- Franchise Update Media
- 3,459 Reads 4 Shares
Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
- Kevin Behan
- 7,771 Reads 73 Shares
AFDR looks at the frequency of when different franchises host meet the team dates
- Franchise Update Media
- 2,568 Reads 2 Shares
This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
- Kerry Pipes
- 3,680 Reads 1 Shares
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