Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
RECENT HEADLINES
October 17th, 2026
 ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.
Request Info
|
Demand drives the growth of brand categories across wellness, pet care, education, and experiential services
- Paul Wilbur
- 2,544 Reads
Complaints are opportunities to improve operations, strengthen loyalty, and win repeat business
- John Tschohl
- 2,445 Reads 4 Shares
The most effective forms of content are clear, consistent, and lead to action
- Michelle Hummel
- 2,223 Reads 10 Shares
Annual report shares the most successful ways franchises increase traffic and leads through marketing and digital advertising
- Franchise Update Media
- 1,988 Reads
The IFA says renewed interest in franchising reflects a broader shift toward entrepreneurship
- International Franchise Association
- 3,889 Reads 47 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
- Jack Monson
- 2,279 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
- 2,443 Reads 6 Shares
Franchise marketers must discover the most effective platforms to share their brand story with customers and prospects
- Kevin Behan
- 2,359 Reads 7 Shares
Franchise marketers should take the following steps to reduce the disconnect between consumer execution and lead generation teams
- Greg Morrell
- 1,812 Reads 16 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
- 2,403 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
- 2,297 Reads 15 Shares
Franchisors can take a deliberate approach to AI integration while assessing its strengths, weaknesses, and fit for their operations
- Austin Titus
- 2,591 Reads 24 Shares
Slim Chickens' CMO Patrick Noone discusses marketing systems that support franchisees and strengthen guest loyalty
- Kerry Pipes
- 3,298 Reads
Franchisors are shifting away from long-held preconceptions about reaching different generations
- Helen Bond
- 2,927 Reads 7 Shares
The core of a franchise system is shared identity, making reputation management crucial to success
- Colleen McMillar
- 4,227 Reads 10 Shares
Franchise leaders share the benefits and true value of attending the FGMC
- Kevin Behan
- 2,857 Reads 8 Shares
Unit-level performance is the key economic indicator of a franchise's success and development
- Keith Gerson, CFE
- 2,943 Reads 20 Shares
Annual conference shares new strategies, technologies, and ideas to improve local marketing performance and deliver real results for franchisees
- Kevin Behan
- 2,866 Reads 2 Shares
Franchise marketers are asked about events that could impact revenue and how they would mitigate those challenges
- Franchise Update Media
- 1,900 Reads 3 Shares
Operators know that local marketing makes good sense because that's where their customers are.
- Leon Stafford
- 4,176 Reads 4 Shares
Once considered a marketing tactic or training topic, customer experience is at the center of operations
- Helen Bond
- 3,504 Reads 14 Shares
Franchise executives discuss how they use new trends and technology to enhance their marketing operations
- Kevin Behan
- 3,198 Reads 2 Shares
New survey data shows value-driven consumers are reshaping spending habits with implications for franchise brands
- M. Scott Morris
- 2,421 Reads 1 Shares
Franchise executives weigh in on strategies to increase their closing rates on the leads they receive
- Katherine LeBlanc
- 3,225 Reads 9 Shares
Franchise marketers cited localized marketing and budget constraints as the biggest current obstacles in the latest annual report
- Franchise Update Media
- 2,414 Reads 4 Shares
Franchise brands are increasingly using digital platforms to reach customers and franchise prospects
- Brenda Febbo
- 3,816 Reads 22 Shares
Annual report asks franchises about the scope of their customer loyalty programs and how they measure profitability
- Franchise Update Media
- 2,696 Reads 14 Shares
How AI-driven ad platforms are reshaping national and local performance at scale
- Steve Buors
- 2,951 Reads 11 Shares
Erin Walter discusses how to balance grassroots marketing and corporate campaigns
- Franchise Update Media
- 3,770 Reads 49 Shares
Ashley Mitchell discusses how to balance grassroots marketing and corporate campaigns
- Franchise Update Media
- 3,320 Reads 5 Shares
| Page 2 of 22 | ^ Return to Top | Previous 1 2345Next |
Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media.
1201 New York Avenue NW, Suite 300A
Washington, DC 20005
PH. (408) 402-5681
The franchise opportunities listed above are not related to or endorsed by Franchising.com or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.
Copyright © 2001 - 2026. All Rights Reserved. Legal Notices | Privacy Policy
