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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Woof Gang Bakery
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Woof Gang Bakery
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Franchise marketers should take the following steps to reduce the disconnect between consumer execution and lead generation teams
  • Greg Morrell
  • 1,713 Reads 16 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,237 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Franchisors can take a deliberate approach to AI integration while assessing its strengths, weaknesses, and fit for their operations
  • Austin Titus
  • 2,477 Reads 24 Shares
Slim Chickens' CMO Patrick Noone discusses marketing systems that support franchisees and strengthen guest loyalty
  • Kerry Pipes
  • 3,125 Reads
Franchisors are shifting away from long-held preconceptions about reaching different generations
  • Helen Bond
  • 2,823 Reads 7 Shares
The core of a franchise system is shared identity, making reputation management crucial to success
  • Colleen McMillar
  • 4,025 Reads 10 Shares
Franchise leaders share the benefits and true value of attending the FGMC
  • Kevin Behan
  • 2,738 Reads 8 Shares
Unit-level performance is the key economic indicator of a franchise's success and development
  • Keith Gerson, CFE
  • 2,770 Reads 20 Shares
Annual conference shares new strategies, technologies, and ideas to improve local marketing performance and deliver real results for franchisees
  • Kevin Behan
  • 2,714 Reads 2 Shares
Franchise marketers are asked about events that could impact revenue and how they would mitigate those challenges
  • Franchise Update Media
  • 1,812 Reads 3 Shares
Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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Operators know that local marketing makes good sense because that's where their customers are.
  • Leon Stafford
  • 3,921 Reads 4 Shares
Once considered a marketing tactic or training topic, customer experience is at the center of operations
  • Helen Bond
  • 3,283 Reads 13 Shares
Franchise executives discuss how they use new trends and technology to enhance their marketing operations
  • Kevin Behan
  • 2,979 Reads 2 Shares
New survey data shows value-driven consumers are reshaping spending habits with implications for franchise brands
  • M. Scott Morris
  • 2,280 Reads 1 Shares
Franchise executives weigh in on strategies to increase their closing rates on the leads they receive
  • Katherine LeBlanc
  • 3,040 Reads 9 Shares
Franchise marketers cited localized marketing and budget constraints as the biggest current obstacles in the latest annual report
  • Franchise Update Media
  • 2,248 Reads 4 Shares
Franchise brands are increasingly using digital platforms to reach customers and franchise prospects
  • Brenda Febbo
  • 3,660 Reads 22 Shares
Annual report asks franchises about the scope of their customer loyalty programs and how they measure profitability
  • Franchise Update Media
  • 2,567 Reads 14 Shares
How AI-driven ad platforms are reshaping national and local performance at scale
  • Steve Buors
  • 2,818 Reads 11 Shares
Erin Walter discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 3,588 Reads 49 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Ashley Mitchell discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 3,210 Reads 5 Shares
Kristine Faupel discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 2,578 Reads 2 Shares
Jamie Eslinger discusses how to balance grassroots marketing and corporate campaigns
  • Franchise Update Media
  • 2,730 Reads 15 Shares
Franchise showcases food, people, and culture through digital marketing and social media
  • Kevin Behan
  • 3,239 Reads 16 Shares
Annual report asks franchises how they gather feedback and which departments measure customer experience
  • Franchise Update Media
  • 2,649 Reads 2 Shares
Doug Zarkin says the customer's perspective is the North Star that should never be ignored.
  • Kerry Pipes
  • 2,830 Reads 3 Shares
Franchisors who combine earned, owned, and AI-ready PR outperform those who rely on marketing alone
  • Heather Ripley
  • 2,551 Reads 2 Shares
Annual report asks franchises about how they project revenue and forecast challenges over the next 12 months
  • Franchise Update Media
  • 5,669 Reads 17 Shares
AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
  • Jodi Boyce
  • 4,543 Reads 4 Shares
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