CMO Roundtable - Franchising.com

CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,331 Reads 11 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,521 Reads 31 Shares
Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
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  • 2,461 Reads 20 Shares
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,222 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 4,378 Reads 91 Shares
AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
  • Franchise Update Media
  • 3,168 Reads 4 Shares
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
  • Franchise Update Media
  • 2,754 Reads 7 Shares
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
  • Franchise Update Media
  • 2,708 Reads 17 Shares
Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
  • Franchise Update Media
  • 3,168 Reads 28 Shares
Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 2,318 Reads 2 Shares
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 3,419 Reads 90 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 2,936 Reads 9 Shares
Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
  • Franchise Update Magazine
  • 4,032 Reads 25 Shares
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
  • Franchise Update Magazine
  • 3,366 Reads 5 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
  • Franchise Update Magazine
  • 3,022 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
  • Franchise Update Magazine
  • 3,520 Reads 10 Shares
Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
  • Franchise Update Magazine
  • 3,379 Reads 20 Shares
Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.
  • Franchise Update Magazine
  • 3,540 Reads 10 Shares
Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
  • Franchise Update Magazine
  • 3,598 Reads 1 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Magazine
  • 4,664 Reads 71 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Media
  • 3,837 Reads 12 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 3,096 Reads 2 Shares
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 3,207 Reads 100 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
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  • 4,875 Reads 121 Shares
We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 7,850 Reads 22 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 4,791 Reads 50 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 6,754 Reads 30 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 5,316 Reads 5 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 7,029 Reads 7 Shares
How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
  • Franchise Update
  • 5,321 Reads 20 Shares
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