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CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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UMI Marketing Solutions
UMI has over 23 years of experience supporting fast-growing multi-unit brands. From strategic planning to design, execution to analysis, UMI seamlessly brings innovative, results-driven initiatives to life.
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Smoothie King
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Smoothie King
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Smoothie King
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When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Magazine
  • 2,712 Reads 42 Shares
When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
  • Franchise Update Media
  • 2,055 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 1,791 Reads 2 Shares
How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 1,812 Reads 34 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
  • Franchise Update Media
  • 3,286 Reads 121 Shares
We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 6,576 Reads 21 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 3,498 Reads 48 Shares
We asked Massage Heights and Prose how their brand is successfully engaging social media influencers.
  • Franchise Update
  • 5,591 Reads 29 Shares
Two marketing directors discuss the role their team plays in real estate and site selection
  • Franchise Update
  • 4,222 Reads 4 Shares
Innovative marketing strategies at Coyote Ugly Saloon and The Woodhouse Day Spas
  • Franchise Update
  • 5,571 Reads 6 Shares
How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.
  • Franchise Update
  • 4,315 Reads 20 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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What are the marketing challenges of overseas expansion? (Young Rembrandts & Dale Carnegie)
  • Franchise Update
  • 3,644 Reads 2 Shares
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 4,776 Reads 1 Shares
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 8,224 Reads 6 Shares
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
  • Franchise Update
  • 12,895 Reads 65 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 6,284 Reads 10 Shares
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
  • Franchise Update
  • 4,028 Reads 1,021 Shares
At TruFusion, we market primarily to the Millennial, specifically females. Because of this, we are talking to the most highly connected generation yet, with their access to instant information.
  • Franchise Update
  • 4,504 Reads 1,014 Shares
With today's highly savvy consumers, the marketing landscape is constantly changing and requires a comprehensive, multi-layered approach to help a business achieve its goals and objectives.
  • Franchise Update
  • 4,027 Reads 1,021 Shares
How is social media changing and evolving, and how is your brand adapting and getting results?
  • Franchise Update
  • 4,259 Reads 1,014 Shares
From a strategic perspective, we will be looking to connect with our customers in a more personal way to help strengthen repeat business.
  • Franchise Update
  • 4,703 Reads 1,014 Shares
American Family Care
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American Family Care
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American Family Care
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The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
  • Franchise Update
  • 4,594 Reads 1,021 Shares
Twenty-first century learning skills--which include STEAM concepts (science, technology, engineering, arts, and mathematics) and the 4Cs (communication, collaboration, critical thinking, and creativity)--are at the foundation of The Goddard School's play-based learning program.
  • Franchise Update
  • 6,183 Reads 1,021 Shares
Hiring the right team is absolutely the most important element of getting the results you want.
  • Franchise Update
  • 4,667 Reads 1,021 Shares
The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience.
  • Franchise Update
  • 4,179 Reads 1,021 Shares
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 3,522 Reads 1,023 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 3,943 Reads 1,019 Shares
Discuss the role of diversity inside your marketing department and in your marketing strategies.
  • Franchise Update
  • 3,836 Reads 1,021 Shares
One of the most widely influential business thinkers, Peter Drucker, once said, "What gets measured, gets managed."
  • Franchise Update
  • 4,535 Reads 1 Shares
At The Little Gym International, our franchise development process is more high-touch than high-tech.
  • Franchise Update
  • 4,403 Reads 1,021 Shares
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