CMO Roundtable - Franchising.com
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CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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919 Marketing
919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees.
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IHOP
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IHOP
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IHOP
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How can marketing help increase the brand's speed of communication, response, and growth?
  • Franchise Update
  • 3,723 Reads 1,021 Shares
Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
  • Franchise Update
  • 3,683 Reads 1,021 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 3,976 Reads 1,021 Shares
When it comes to communication, no two brands are the same. While some of their technologies (extranet sites, social media footprint, advertising strategies) might align, communication is not a one-size-fits all box.
  • Franchise Update
  • 5,300 Reads 1,023 Shares
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
  • Franchise Update
  • 4,405 Reads 1,021 Shares
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
  • Franchise Update
  • 4,062 Reads 1,021 Shares
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
  • Franchise Update
  • 7,995 Reads 1,021 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 4,246 Reads 1,021 Shares
It is essential for brands, especially franchise brands, to have a reputation management strategy for the Internet. It has always been the role of the franchisor to promote and protect the brand. In the Internet age there are new challenges online that must be addressed appropriately. In the old days, you put up a website and you directed people to go there and learn about you. You probably had a way for them to send you an email and maybe you had a coupon to print or detailed request form to fill out. Those days are gone. People no longer want to see what you are saying about yourself on your website. Web 2.0 and social media have changed all that. The Internet is now all about individual content and peer-to-peer interaction. People are no longer reading your website, they are reading what other people are saying about you everywhere else. There are conversations about your brand taking place online--conversations you may or may not know about--and you need a strategy to deal with them.
  • Franchise Update
  • 4,792 Reads 1,021 Shares
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