Loyalty
Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.
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June 10th, 2026
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Many Locations, One Solid Strategy. Whether you’ve got 50 locations or 5,000, your customers want a personal touch, and we’re here to make sure they get it.
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A report shows that most QSR loyalty members are driven by savings, not perks, with discounts and free items leading enrollment and retention
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Misha Punwani carries a data-plus-empathy mindset into marketing, leadership, and franchise operations
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Annual report asks franchises about the scope of their customer loyalty programs and how they measure profitability
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Annual report asks franchises about how they project revenue and forecast challenges over the next 12 months
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Franchisee Val Hill left the security of the corporate world and never looked back
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Franchisors must break traditional communication silos and reach customers across multiple platforms to establish trust and credibility
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PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
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Annual report highlights which marketing strategies are most effective in driving customer leads and traffic
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The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
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The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
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Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
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See how these operators maximize their marketing spend (yes, there's AI involved)
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By centralizing and thoughtfully integrating AI, franchisors can help their networks thrive
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Uncertain economy forces restaurant owners to evaluate operations and make difficult decisions
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Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
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How do you ensure your franchises remain engaged and beneficial to the local communities they serve?
Supporting community organizations can help develop bonds and connections with a local customer base
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Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
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Franchise marketing professional with HTeaO discuss working with different departments
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Brands have the opportunity to stand out from the competition by offering a personalized experience and building relationships with the customer
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Tearing down company silos helps to create connected experiences that pay off
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Tips from the pros for a prosperous second half
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Protein Bar & Kitchen provides healthy, on-the-go meal options
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According to the Federal Reserve, Americans aged 50 and up control roughly 70% of the country's wealth
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Restaurant franchisees use a variety of software systems to optimize the efficiency of their business operations
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Stepping into a parent's shoes can be both an honor and a daunting challenge
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Jacob Webb focuses on growing his business and building solid teams
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AFMR examines the use and profitability of franchise customer loyalty programs
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Franchises offering seasonal products or services can strategically plan ahead for slower times
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