Episode 010: Brand Awareness & Economies of Scale
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Episode 010: Brand Awareness & Economies of Scale

Everyone knows what the McDonald's logo looks like and what the "Golden Arches" represent. No matter where you go in the world, if you set foot inside a McDonald's you can order a Big Mac or Quarter Pounder and know exactly what it's going to taste like. Established brand awareness, reliability, and uniformity are part of the power of franchising.

For More Information on Franchising Visit:
http://www.Franchising.com/

Published: April 5th, 2010

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