Expansion-Minded!: Multi-brand Franchising Continues to Gain

Expansion-Minded!: Multi-brand Franchising Continues to Gain

By: Kerry Pipes | 9,353 Reads | 1,023 Shares
Featured in: Multi-Unit Franchisee Magazine: Issue 2, 2011
%3Cp%3EMulti-unit+franchising+is+one+thing.+Multi-concept+franchising+is+something+else+entirely.+Nevertheless%2C+it%27s+a+place--and+a+choice--that+many+franchisees+love%2C+and+where+they+excel.+These+determined+operators+look+for+growth+opportunities+and+potential+across+several+concepts%2C+sometimes+in+wildly+different+sectors.+The+multi-concept+franchising+model+offers+power+in+numbers+%28units%2C+brands%2C+territory%2C+and+income+potential%29%2C+as+well+as+the+security+of+spreading+their+risk+across+different+concepts+in+a+diversified+portfolio.%3C%2Fp%3E%0D%0A%0D%0A%3Cp%3ESuccess+in+this+realm+requires+an+experienced+operator+with+a+sophisticated+approach+to+make+all+the+pieces+work+together+smoothly.+It+demands+skilled%2C+knowledgeable+professionals+and+team+members+who+can+operate+under+varying+system+requirements%2C+market+conditions%2C+and+consumer+demands.+It%27s+not+for+everyone%2C+but+those+who+do+it%2C+and+do+it+well%2C+say+the+benefits+far+outweigh+the+risks.%3C%2Fp%3E%0D%0A%0D%0A%3Cp%3EThis+year+we%27ve+updated+our+fourth+annual+%22Multi-Brand+50%22+list+with+thanks+to+FRANdata+for+their+latest+numbers+on+multi-brand+franchising.+We%27ve+also+created+a+list+of+the+MU50%27s+25+favorite+brands.+Restaurant+brands%2C+of+course%2C+continue+to+dominate+at+this+level.+Some+of+the+most+popular+this+year+are+Pizza+Hut%2C+KFC%2C+Taco+Bell%2C+Burger+King%2C+and+Hardee%27s.+The+list+begins+on+page+48.%3C%2Fp%3E%0D%0A%0D%0A%3Ch2%3ESix+faces+of+success%3C%2Fh2%3E%0D%0A%3Cp%3EBig+numbers+are+important+as+a+sign+of+success%2C+but+more+interesting+are+the+human+beings+behind+those+numbers.+Each+year+we+go+in+search+of+fresh+faces+to+share+their+personal+experiences+and+struggles+on+the+road+to+their+present+success.%3C%2Fp%3E%0D%0A%3Cp%3EThis+year+we+tell+the+stories+of+six+multi-concept+operators+in+fields+from+food+to+technology+to+hotels.+Their+stories+are+unique--two+are+immigrants+who+built+new+lives+in+the+U.S.--and+we+hope+you+enjoy+reading+each+one.+Here%27s+a+sample+of+what+you%27ll+find+in+the+pages+ahead%3A%3C%2Fp%3E%0D%0A%3Cul%3E%0D%0A++%3Cli%3E+%3Cb%3EAndy+Lanz%3C%2Fb%3E+went+straight+from+the+University+of+Wisconsin+into+the+world+of+franchising.+He%27s+combined+concepts+to+cater+to+varied+tastes--sub+sandwiches%2C+pizza%2C+bagels%2C+and+ice+cream.+His+stores+are+grouped+together+near+where+he+lives+in+Wisconsin+and+marketed+as+co-branded+units%2C+which+helps+keep+a+handle+on+fixed+costs.%3C%2Fli%3E%0D%0A++%3Cli%3E+%3Cb%3EGlenn+Miller%3C%2Fb%3E+came+across+the+pond+from+the+U.K.+in+1996+as+a+consultant+to+a+small+group+of+distressed+Arby%27s+unit+in+Illinois%2C+applying+his+skills+as+a+British+Chartered+Accountant+to+turn+the+units+around.+The+States+suited+him+and+he+relocated+with+his+family.+Today+he+operates+18+Arby%27s+and+4+McAlister%27s+delis+with+another+about+to+open.%3C%2Fli%3E%0D%0A++%3Cli%3E+%3Cb%3EJeff+Orlando%3C%2Fb%3E+knows+sandwiches+and+wings.+He+has+a+Schlotzsky%27s+in+a+shopping+center+near+his+home+in+Central+Texas%2C+and+a+Wingstop+just+three+doors+down.+This+year+he%27ll+open+another+Schlotzsky%27s%2C+co-branded+with+a+Cinnabon%2C+and+continue+to+serve+the+troops+going+in+and+out+of+nearby+Fort+Hood.%3C%2Fli%3E%0D%0A++%3Cli%3E+%3Cb%3EPierre+Panos%3C%2Fb%3E%2C+a+South+African+immigrant+who+moved+to+Atlanta+with+his+family+to+escape+the+escalating+violence+in+his+home+country%2C+has+made+his+way+in+the+U.S.+thanks+to+his+skills+in+real+estate+and+as+a+restaurateur.+In+addition+to+franchising+%2841+Papa+John%27s%29%2C+he+has+developed+his+own+%22fast+fine%22+dining+concept%2C+Fresh+To+Order%2C+which+he%27s+now+franchising.%3C%2Fli%3E%0D%0A++%3Cli%3E+%3Cb%3ERandy+Merrill%3C%2Fb%3E+is+an+Army+veteran+and+athlete+who+found+his+way+into+a+fitness-related+professional+career+that%27s+taken+him+all+the+way+from+Atlanta+to+Los+Angeles+and+back+again.+Today+he+operates+franchises+for+Massage+Heights%2C+Cartridge+World%2C+and+14+units+of+a+non-franchised+tanning+salon+concept%2C+Solar+Dimensions.%3C%2Fli%3E%0D%0A++%3Cli%3E+%3Cb%3ERick+Huffman%3C%2Fb%3E+has+been+developing+shopping+centers%2C+hotels%2C+apartment+complexes%2C+and+affordable+housing+for+two+decades.+Now+add+four+Value+Place+extended-stay+locations%2C+2+Hampton+Inns%2C+and+a+Hilton+Convention+Center%2C+Hilton+Promenade+and+a+Hilton+Garden+Inn.+Oh+yes%2C+he+and+his+partners+also+developed+the+hugely+successful+%24400+million+Branson+Landing+mixed-use+project.%3C%2Fli%3E%0D%0A%3C%2Ful%3E%0D%0A%3Cp%3ENow+how%27s+that+for+a+mix+of+multi-concept+franchisees%3F%3C%2Fp%3E+
Published: April 1st, 2011

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Multi-Unit Franchisee Magazine: Issue 2, 2011
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