Multi-unit and multi-brand operations are where the action is today in franchising. Whether the economy stalls, falls, or climbs, an increasing number of multi-unit franchisees are not content with just one unit--and many are not content with just one brand. Multi-concept franchising offers power in numbers--units, brands, territory, and income--as well as the security gained by spreading the risk across different brands in a franchisee company's portfolio.
It takes a sophisticated team with a solid infrastructure to manage multiple brands simultaneously. That's why multi-concept operators build organizations that, among other things, allow them to hire and retain talented individuals by providing growth paths within the company. Then there's the leverage that comes with economies of scale in these kinds of operations--in advertising, market penetration, and buying power to name just a few.
This year we once again turned to FRANdata for their latest data on multi-brand franchising. This is the third year the market research firm has provided us with their list of the top 50 multi-brand franchisees in the country. Then we took their data and created a list of the Multi-Brand 50's 25 favorite brands. Restaurant brands continue to dominate. Some of the most popular this year are Pizza Hut, KFC, Taco Bell, Burger King, and Hardee's. The list begins on page 46.
While the numbers can be phenomenal, we like to put a human face on the business--since business is people. That's why we continue to seek out top-performing multi-unit franchisees to profile, asking them how they got where they are, what they like about the franchising business, and what makes them tick--as well as what ticks them off. This issue, we caught up with six busy multi-unit operators, from West Coast to East, from QSR to oil changes. Each has a unique story to tell, yet they also share the commonalities that drive multi-unit success: a desire to serve their customers, provide jobs and opportunities to the people who work for them, and a burning passion to grow their business. Here's a preview of what you'll discover in the following pages:
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.
A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.