Sola Salon Studios Enters South America with New Unit in Rio de Janeiro

Sola Salon Studios Enters South America with New Unit in Rio de Janeiro

Sola Salon Studios Enters South America with New Unit in Rio de Janeiro

Sola Salon Studios has announced the opening of its first location in South America. The new salon is located in Rio de Janeiro and is part of the brand's international expansion efforts. Sola plans an additional 50 salons in Brazil in the next 10 years.

More than 50 industry and media members attended the launch, with presentations by Rodrigo Miranda, General Manager of Sola Salon Studios in Brazil; Richard Klevenhusen of the Brazilian Association of Beauty Salons; and top management from the Sola Salon Studio corporate team. The new location is 4,915 square feet and offers 22 studios, a coffee shop, a reception area, and a waiting room for guests.

Brazil, one the largest, strongest, and most important beauty markets in the world was the natural choice for Sola's first initiative in South America.

"This expansion into Brazil is a significant milestone for us and underscores the success of our business model and concept. We are grateful and excited to be able to bring Sola to Brazil. We look forward to continued growth in Brazil and beyond," said Ben Jones, vice president of business development, who leads Sola's international expansion efforts.

Rodrigo Miranda, a former L'Oreal executive with extensive experience in the beauty industry, will lead the Sola's expansion plans in Brazil.

"We decided to bring this business model to Brazil after observing the difficulty that beauty professionals have relative to setting up and running a successful establishment here," said Miranda.

The brand, which employs 12,000 hairdressers, estheticians, nail techs, massage therapists, and related beauty industry professionals, has more than 400 locations in North America.

Published: March 12th, 2019

Share this Feature

MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT
MY SALON Suite
SPONSORED CONTENT

Recommended Reading:

Hot Dish Advertising
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Wienerschnitzel
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

Featured Opportunities

Marco's Pizza®
Marco's Pizza is one of the nation's fastest-growing pizza brands with 1,200+ stores in 34 states, Puerto Rico, the Bahamas and Mexico. Marco's is...
Ace Hardware
Ace is #1 for convenience hardware! You pay no royalty fees. Instead, Ace pays you a year-end rebate based on your annual purchases. Enjoy the...
Donatos Pizza
Impressive numbers, outstanding support and incredible pizza delivery create an opportunity you can’t afford to miss. Join the pizza franchise...
Papa Johns
Searching for a franchisee ownership opportunity with a proven, streamlined operating system? Franchise with Papa Johns today.
Feng Cha
The Future of Beverage Franchising Begins with Feng Cha. Feng Cha is transforming the beverage industry with premium drinks designed for all ages,...

Share This Page

Subscribe to our Newsletters