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For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.
  • Joe Mathews
  • 10,275 Reads 1 Shares
In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.
  • Eddy Goldberg
  • 3,023 Reads 15 Shares
When sellers are contemplating a decision regarding the sale of their business, they overwhelmingly select the bidder with the highest price, only to find afterward that this might not have been the best decision for their circumstances.
  • Dean Zuccarello
  • 6,039 Reads
This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.
  • Steve Olson
  • 2,879 Reads 1,014 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 5,771 Reads 1,023 Shares
Multi-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC).
  • Franchise Update Media
  • 11,308 Reads 1,023 Shares
Sam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country.
  • Tracy Staton
  • 30,417 Reads 2 Shares
Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way.
  • Tracy Staton
  • 9,600 Reads
Zane Tankel is not waiting on any government job programs to help his business.
  • Multi-Unit Franchisee
  • 4,871 Reads 197 Shares
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
  • Franchise Update
  • 4,718 Reads 1,021 Shares
Nearly every company in the world gives lip service to the idea that "our people are our greatest asset."
  • Shawn Achor
  • 5,324 Reads 151 Shares
Tint World
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Tint World
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Tint World
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No one I know would dispute the benefits technology--specifically the computer--has had on every aspect of our lives.
  • John Tschohl
  • 4,667 Reads 68 Shares
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
  • Franchise Update
  • 4,613 Reads 195 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
  • Chris Watland
  • 5,132 Reads 542 Shares
Managing brand strategy for more than 1,150 domestic and international franchise locations is no small task.
  • Kerry Pipes
  • 4,679 Reads 1,021 Shares
Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
  • Eddy Goldberg
  • 2,373 Reads 121 Shares
There was a time when a hacker needed exceptional computer skills to breach a system. Only the most talented and experienced computer users could successfully bypass even the most minimal security provisions.
  • David Ellis
  • 9,947 Reads
One thing we know for sure: more people and more businesses will be using social media in 2012.
  • Daniel Lieberman
  • 2,784 Reads 33 Shares
"Sometimes interesting things happen in a bad economy," says Dawn Lafreeda, CEO and president of Den-Tex Central Inc. in San Antonio.
  • Debbie Selinsky
  • 14,590 Reads 1 Shares
Some people wait for the future to happen. Others create their futures.
  • Dr. Nido Qubein
  • 11,118 Reads
After 10 years at Union Carbide, Ottawa-born chemical engineer Roger Mongeon wanted to spend less time traveling and more time with his family.
  • Debbie Selinsky
  • 8,547 Reads 4 Shares
Dogtopia
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Dogtopia
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Dogtopia
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There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
  • Kerry Pipes
  • 3,518 Reads 69 Shares
I can't say enough about the importance of empowered employees in helping a business survive and grow, even in the worst of economic situations.
  • John Tschohl
  • 7,490 Reads 1,014 Shares
For months, Republicans in Washington have been beating a steady drumbeat about the harm regulations have on businesses, the economy, and job creation.
  • Matt Deffebach
  • 5,820 Reads 258 Shares
In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
  • Debbie Selinsky
  • 7,177 Reads 715 Shares
The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
  • Steve Olson
  • 2,877 Reads 23 Shares
Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,590 Reads
Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few.
  • Tracy Staton
  • 6,832 Reads 1 Shares
A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
  • Melinda Caughill
  • 3,742 Reads 76 Shares
We are always on the lookout for big franchisees, the kind who don't run a half dozen units but dozens of units.
  • Multi-Unit Franchisee
  • 7,256 Reads 1,023 Shares
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