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Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
  • Franchise Update
  • 4,626 Reads 195 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
  • Chris Watland
  • 5,144 Reads 542 Shares
Managing brand strategy for more than 1,150 domestic and international franchise locations is no small task.
  • Kerry Pipes
  • 4,687 Reads 1,021 Shares
Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
  • Eddy Goldberg
  • 2,377 Reads 121 Shares
There was a time when a hacker needed exceptional computer skills to breach a system. Only the most talented and experienced computer users could successfully bypass even the most minimal security provisions.
  • David Ellis
  • 9,966 Reads
One thing we know for sure: more people and more businesses will be using social media in 2012.
  • Daniel Lieberman
  • 2,791 Reads 33 Shares
"Sometimes interesting things happen in a bad economy," says Dawn Lafreeda, CEO and president of Den-Tex Central Inc. in San Antonio.
  • Debbie Selinsky
  • 14,600 Reads 1 Shares
Some people wait for the future to happen. Others create their futures.
  • Dr. Nido Qubein
  • 11,129 Reads
After 10 years at Union Carbide, Ottawa-born chemical engineer Roger Mongeon wanted to spend less time traveling and more time with his family.
  • Debbie Selinsky
  • 8,561 Reads 4 Shares
There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
  • Kerry Pipes
  • 3,532 Reads 69 Shares
I can't say enough about the importance of empowered employees in helping a business survive and grow, even in the worst of economic situations.
  • John Tschohl
  • 7,504 Reads 1,014 Shares
Jeff's Bagel Run
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For months, Republicans in Washington have been beating a steady drumbeat about the harm regulations have on businesses, the economy, and job creation.
  • Matt Deffebach
  • 5,826 Reads 258 Shares
In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
  • Debbie Selinsky
  • 7,194 Reads 715 Shares
The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
  • Steve Olson
  • 2,888 Reads 23 Shares
Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,597 Reads
Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few.
  • Tracy Staton
  • 6,894 Reads 1 Shares
A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
  • Melinda Caughill
  • 3,756 Reads 76 Shares
We are always on the lookout for big franchisees, the kind who don't run a half dozen units but dozens of units.
  • Multi-Unit Franchisee
  • 7,270 Reads 1,023 Shares
Each year we work with FRANdata to compile a list of the country’s largest multi-unit franchisee organizations.
  • Multi-Unit Franchisee
  • 3,293 Reads 1,021 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,466 Reads 189 Shares
Tom DiMarco knows his numbers--and they're getting bigger every year.
  • John Carroll
  • 4,738 Reads 5 Shares
MassageLuXe
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Now, more than ever, organizations are looking for ways to motivate their employees to be more productive.
  • John Tschohl
  • 4,735 Reads
In 1969, when high school senior Rodger Head took a job at a Burger King, he had no idea he was entering the business he would stick with for his entire career
  • Debbie Selinsky
  • 6,195 Reads 138 Shares
As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.
  • Darrell Johnson
  • 3,392 Reads
The ideal state for all of us at work--from leadership to the front line--is to do what you love in the service of people who love what you do.
  • Steve Farber
  • 4,783 Reads 186 Shares
We've all heard the platitudes about having a positive attitude. But does it really make a difference in the workplace?
  • Lisa Ford
  • 6,366 Reads 1,023 Shares
With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
  • Franchise Update
  • 3,595 Reads 32 Shares
Business owners across the country have been dealing with one of the longest and most difficult recessions in US history.
  • Franchising.com
  • 5,199 Reads 36 Shares
What does franchise marketing have in common with a two-headed turtle?
  • Melinda Caughill
  • 7,491 Reads 1,021 Shares
Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.
  • Franchise Update
  • 2,725 Reads
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