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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Ammy Harrison, Vice President of Development and Strategy at Penn Station East Coast Subs
  • Franchise Update Magazine
  • 3,710 Reads 6 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 21,912 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,879 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
  • Cynthia Sener
  • 6,077 Reads 6 Shares
Robin Gagnon, CEO of We Sell Restaurants
  • Franchise Update Magazine
  • 3,487 Reads 5 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
  • Franchise Update Magazine
  • 3,281 Reads 6 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
  • Franchise Update Media
  • 3,543 Reads 6 Shares
Empower Brands CEO Scott Zide explains why the company puts such a strong focus on leadership and development—and how it does it
  • Scott Zide
  • 2,896 Reads 12 Shares
Alejandra Font, Co-Founder and CEO at The Camp Transformation Center
  • Franchise Update Magazine
  • 3,894 Reads 6 Shares
Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe
  • Franchise Update Magazine
  • 3,317 Reads 8 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at portal leads.
  • Eddy Goldberg
  • 2,262 Reads 6 Shares
Doner Shack
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Doner Shack
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Doner Shack
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Caitlin Donato, COO and Area Developer at Volofit
  • Franchise Update Magazine
  • 3,098 Reads 5 Shares
Linda Chadwick, CEO, President of Rita’s Italian Ice & Frozen Custard Share Her Journey To The Top
  • Franchise Update Magazine
  • 4,599 Reads 11 Shares
Three major ad industry groups form task force to update Standard Terms & Conditions for Internet Advertising
  • Franchise Update Media
  • 2,389 Reads 3 Shares
15 women franchise leaders share their journeys to the top
  • Franchise Update Magazine
  • 3,258 Reads 18 Shares
Our annual Women’s Issue zooms in on Bold Women in the C-suite—who they are and how they got there
  • Kerry Pipes & Eddy Goldberg
  • 5,914 Reads 10 Shares
Check out our March roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,781 Reads 2 Shares
Looking for a consumer marketing advantage in 2023 (and who isn’t)? Here are10 books on creating your brand’s best possible customer experience
  • Eddy Goldberg
  • 4,038 Reads 3 Shares
Legislative threats to the franchising model persist in 2023. Learn more and get involved!
  • Matt Haller
  • 4,220 Reads 9 Shares
Why foot traffic data is a misleading performance indicator
  • Patrick Pleiss
  • 3,148 Reads 5 Shares
Ford’s Garage serves burgers and beer with a side of automotive history
  • Steve Shlemon
  • 5,550 Reads 19 Shares
The Human Bean
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The Human Bean
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The Human Bean
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What recession? Boston’s Pizza’s VP of Franchise Sales and Development is optimistic about expansion possibilities in 2023
  • Franchise Update Media
  • 5,070 Reads 17 Shares
Supply chain issues remain a challenge for franchise brands in 2023
  • Eddy Goldberg
  • 3,785 Reads 16 Shares
Annual Franchise Development Report, AFDR, franchise recruitment, franchise development, sales benchmarking, sales data, sales budgets, media budgets, media spend, best practices, Franchise Update Media
  • Eddy Goldberg
  • 3,405 Reads 13 Shares
Our monthly marketing news as recession predictions taper off (for now) and marketers chart a course through uncertain consumer seas
  • Eddy Goldberg
  • 2,736 Reads 6 Shares
Looking to make genuine connections with sales prospects? Ask how you can help them, not sell them!
  • Bob Burg
  • 3,746 Reads 3 Shares
Are automation-based platforms a good solution for franchise marketers with disparate locations?
  • Michael Morris
  • 4,394 Reads 61 Shares
Check out our latest roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,418 Reads 2 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
  • Franchise Update Media
  • 5,324 Reads 121 Shares
Improve your listening skills with your franchisees and improve your system
  • Evan Hackel
  • 4,429 Reads 16 Shares
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