Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Ammy Harrison, Vice President of Development and Strategy at Penn Station East Coast Subs
- Franchise Update Magazine
- 3,710 Reads 6 Shares
6 steps to creating an effective content marketing plan
- Eddy Goldberg
- 21,912 Reads 43 Shares
Check out our April roundup of consumer marketing news!
- Eddy Goldberg
- 3,879 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
- Cynthia Sener
- 6,077 Reads 6 Shares
Robin Gagnon, CEO of We Sell Restaurants
- Franchise Update Magazine
- 3,487 Reads 5 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
- Franchise Update Magazine
- 3,281 Reads 6 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
- Franchise Update Media
- 3,543 Reads 6 Shares
Empower Brands CEO Scott Zide explains why the company puts such a strong focus on leadership and development—and how it does it
- Scott Zide
- 2,896 Reads 12 Shares
Alejandra Font, Co-Founder and CEO at The Camp Transformation Center
- Franchise Update Magazine
- 3,894 Reads 6 Shares
Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe
- Franchise Update Magazine
- 3,317 Reads 8 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at portal leads.
- Eddy Goldberg
- 2,262 Reads 6 Shares
Caitlin Donato, COO and Area Developer at Volofit
- Franchise Update Magazine
- 3,098 Reads 5 Shares
Linda Chadwick, CEO, President of Rita’s Italian Ice & Frozen Custard Share Her Journey To The Top
- Franchise Update Magazine
- 4,599 Reads 11 Shares
Three major ad industry groups form task force to update Standard Terms & Conditions for Internet Advertising
- Franchise Update Media
- 2,389 Reads 3 Shares
15 women franchise leaders share their journeys to the top
- Franchise Update Magazine
- 3,258 Reads 18 Shares
Our annual Women’s Issue zooms in on Bold Women in the C-suite—who they are and how they got there
- Kerry Pipes & Eddy Goldberg
- 5,914 Reads 10 Shares
Check out our March roundup of consumer marketing news!
- Eddy Goldberg
- 3,781 Reads 2 Shares
Looking for a consumer marketing advantage in 2023 (and who isn’t)? Here are10 books on creating your brand’s best possible customer experience
- Eddy Goldberg
- 4,038 Reads 3 Shares
Legislative threats to the franchising model persist in 2023. Learn more and get involved!
- Matt Haller
- 4,220 Reads 9 Shares
Why foot traffic data is a misleading performance indicator
- Patrick Pleiss
- 3,148 Reads 5 Shares
Ford’s Garage serves burgers and beer with a side of automotive history
- Steve Shlemon
- 5,550 Reads 19 Shares
What recession? Boston’s Pizza’s VP of Franchise Sales and Development is optimistic about expansion possibilities in 2023
- Franchise Update Media
- 5,070 Reads 17 Shares
Supply chain issues remain a challenge for franchise brands in 2023
- Eddy Goldberg
- 3,785 Reads 16 Shares
Annual Franchise Development Report, AFDR, franchise recruitment, franchise development, sales benchmarking, sales data, sales budgets, media budgets, media spend, best practices, Franchise Update Media
- Eddy Goldberg
- 3,405 Reads 13 Shares
Our monthly marketing news as recession predictions taper off (for now) and marketers chart a course through uncertain consumer seas
- Eddy Goldberg
- 2,736 Reads 6 Shares
Looking to make genuine connections with sales prospects? Ask how you can help them, not sell them!
- Bob Burg
- 3,746 Reads 3 Shares
Are automation-based platforms a good solution for franchise marketers with disparate locations?
- Michael Morris
- 4,394 Reads 61 Shares
Check out our latest roundup of consumer marketing news!
- Eddy Goldberg
- 3,418 Reads 2 Shares
PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
- Franchise Update Media
- 5,324 Reads 121 Shares
Improve your listening skills with your franchisees and improve your system
- Evan Hackel
- 4,429 Reads 16 Shares
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The franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.