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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

This report from Ascend2 surveyed marketing pros on their martech plans for the coming year
  • Eddy Goldberg
  • 4,323 Reads 13 Shares
PPC automation can save time and money, but additional human intervention to monitor both cost and effectiveness is a smart move
  • Nate Burke
  • 4,721 Reads 21 Shares
After taking a year off because of the pandemic, the Franchise Leadership & Development Conference returned this October, live and in person in Atlanta!
  • Kerry Pipes & Eddy Goldberg
  • 4,456 Reads 6 Shares
Our December roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 2,683 Reads 12 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 4,811 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,587 Reads 5 Shares
Use this simple process to transform sales presentations into profitable conversations
  • Michael Levin
  • 3,146 Reads 3 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) begin with a look at recruitment budgets
  • Eddy Goldberg
  • 3,918 Reads 16 Shares
Five-concept Mexican food franchisor MRI Heritage Brands grows comps during Covid and looks to further growth in ’22
  • Kerry Pipes
  • 5,113 Reads 4 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 8,050 Reads 48 Shares
International franchise deals continue, even as the global economy struggles to bounce back from Covid
  • Eddy Goldberg
  • 5,819 Reads 6 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Bill Edwards’s biweekly newsletter rounds up international franchise news, stats, trends, and more as 2021 draws to a close
  • Eddy Goldberg
  • 3,569 Reads 4 Shares
If you’re looking to take your restaurant franchise to Europe or expand your footprint there, this white paper could be your passport
  • Eddy Goldberg
  • 3,896 Reads 4 Shares
BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 5,459 Reads 67 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 8,298 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
  • Eddy Goldberg
  • 3,503 Reads 7 Shares
Training your front-line employees in how to deal with stressed-out customers will retain both your customers and your employees!
  • John DiJulius
  • 4,818 Reads 7 Shares
After co-founding Wetzel’s Pretzels and investing early in Blaze Pizza, Bill Phelps is at it again with Dave’s Hot Chicken!
  • Kerry Pipes
  • 10,688 Reads 30 Shares
The IFA reconsiders how it can adapt to best serve its members in a post-Covid world
  • Michael Seid
  • 5,535 Reads 47 Shares
After a 2-year hiatus, the Franchise Leadership & Development Conference draws a record crowd to Atlanta
  • Kerry Pipes & Eddy Goldberg
  • 3,095 Reads 4 Shares
Franchise Business Review’s annual Franchising@Work study on employee engagement and satisfaction includes feedback from more than 4,000 respondents
  • Eric Stites
  • 4,944 Reads 6 Shares
Bosch Auto Service
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Bosch Auto Service
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Bosch Auto Service
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Understanding the shift in today’s labor market means adapting to these changes or losing out to those who do
  • Darrell Johnson
  • 3,877 Reads 39 Shares
Capriotti’s revamps Wing Zone with a focus on technology and the customer experience
  • David Bloom
  • 3,717 Reads 62 Shares
Our monthly roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 2,657 Reads 1 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal, part 2
  • Kerry Pipes
  • 5,590 Reads 6 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools. Part 6: Measuring Customer Experience
  • Eddy Goldberg
  • 2,751 Reads 4 Shares
A strong sexual harassment training program can help you attract franchisees and protect your brand
  • Evan Hackel
  • 3,710 Reads 4 Shares
Scam alert! Fraudulent emails are being sent regarding registration and attendee lists for Franchise Update Media’s conferences
  • Franchise Update Media
  • 12,396 Reads 15 Shares
Wendy’s recent opening in the U.K. marks its 1,000th international location as the brand ramps up global growth
  • Eddy Goldberg
  • 3,903 Reads 8 Shares
Subway partners with India’s Everstone Group to build 2,000 stores over 10 years
  • Eddy Goldberg
  • 6,287 Reads 26 Shares
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