Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 1)
    - Helen Bond
- 5,196 Reads 37 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
    - Franchise Update Media
- 11,489,491 Reads 57 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
    - Eddy Goldberg
- 2,757 Reads 3 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at sales closing ratios
    - Eddy Goldberg
- 3,335 Reads 3 Shares
We asked Josh Skolnick, CEO and co-founder of Horse Power Brands, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
    - Franchise Update Media
- 4,893 Reads 169 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
    - Helen Bond
- 4,376 Reads 112 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
    - Franchise Update Media
- 5,195 Reads 50 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
    - Jack Monson
- 5,186 Reads 35 Shares
How the pandemic is forcing franchisors to change their business model to better align with today’s franchisee candidates
    - Darrell Johnson
- 4,193 Reads 19 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at measuring recruitment costs
    - Eddy Goldberg
- 2,280 Reads 2 Shares
In franchise sales, asking the tough questions up front saves everyone a lot of time and effort
    - Evan Hackel
- 4,643 Reads 16 Shares
We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
    - Franchise Update Media
- 3,975 Reads 20 Shares
New 10-year partnership between Franchise Update and the IFA creates two new annual conferences, starting in June and October
    - Franchise Update Media and the IFA
- 3,860 Reads 8 Shares
Our January roundup of consumer marketing news, trends, and other developments!
    - Eddy Goldberg
- 3,526 Reads 1 Shares
See what these franchise pros thought about 2021 – and more importantly, what they predict for 2022 (part 2)
    - Franchise Business Review
- 3,574 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 10 (and last) in a series: Top Challenges
    - Eddy Goldberg
- 3,040 Reads 24 Shares
Euromonitor International’s "Top 10 Global Consumer Trends" report for 2022 takes a look at how Covid has altered marketing worldwide
    - Eddy Goldberg
- 4,828 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
    - Eddy Goldberg
- 3,060 Reads 10 Shares
To improve relationships with your franchisees, try these 3 tips from FranConnect
    - FranConnect
- 2,421 Reads 1 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
    - Eddy Goldberg
- 2,823 Reads 1 Shares
See what these franchise pros thought about 2021 – and what they predict for 2022
    - Franchise Business Review
- 5,050 Reads 39 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
    - Eddy Goldberg
- 5,028 Reads 4 Shares
A positive customer experience is vital for franchise success. Here are 6 ways to train your employees how to deliver it consistently.
    - John R. DiJulius III
- 6,446 Reads 63 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 9: Local Spend
    - Eddy Goldberg
- 2,519 Reads 5 Shares
3rd annual Franchise Innovation Awards showcase the best of the best in creating new solutions, goods, and services in the face of a 100-year pandemic
    - Kerry Pipes & Eddy Goldberg
- 10,259 Reads 18 Shares
Flexibility is the keyword in hiring and retaining workers in today’s Covid-altered world
    - Brian Schmidt
- 9,629 Reads 33 Shares
2021 STAR Awards recognize the best in franchise recruitment practices
    - Sara Wykes
- 5,994 Reads 50 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
    - Eddy Goldberg
- 3,066 Reads 2 Shares
Lenders are looking to historical FUND Scores to predict the success and failure of current and future SBA loans
    - Darrell Johnson, Chen Wang, David Swift
- 4,583 Reads 14 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 8: Mystery Shopping
    - Eddy Goldberg
- 3,415 Reads 12 Shares
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The  franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a   franchise opportunity.