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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Euromonitor International’s "Top 10 Global Consumer Trends" report for 2022 takes a look at how Covid has altered marketing worldwide
  • Eddy Goldberg
  • 4,673 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 3,017 Reads 10 Shares
To improve relationships with your franchisees, try these 3 tips from FranConnect
  • FranConnect
  • 2,401 Reads 1 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
  • Eddy Goldberg
  • 2,798 Reads 1 Shares
See what these franchise pros thought about 2021 – and what they predict for 2022
  • Franchise Business Review
  • 4,978 Reads 39 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 4,988 Reads 4 Shares
A positive customer experience is vital for franchise success. Here are 6 ways to train your employees how to deliver it consistently.
  • John R. DiJulius III
  • 6,403 Reads 63 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 9: Local Spend
  • Eddy Goldberg
  • 2,501 Reads 5 Shares
3rd annual Franchise Innovation Awards showcase the best of the best in creating new solutions, goods, and services in the face of a 100-year pandemic
  • Kerry Pipes & Eddy Goldberg
  • 10,206 Reads 18 Shares
Flexibility is the keyword in hiring and retaining workers in today’s Covid-altered world
  • Brian Schmidt
  • 9,525 Reads 33 Shares
2021 STAR Awards recognize the best in franchise recruitment practices
  • Sara Wykes
  • 5,917 Reads 50 Shares
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Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
  • Eddy Goldberg
  • 3,030 Reads 2 Shares
Lenders are looking to historical FUND Scores to predict the success and failure of current and future SBA loans
  • Darrell Johnson, Chen Wang, David Swift
  • 4,539 Reads 14 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 8: Mystery Shopping
  • Eddy Goldberg
  • 3,386 Reads 12 Shares
This report from Ascend2 surveyed marketing pros on their martech plans for the coming year
  • Eddy Goldberg
  • 4,371 Reads 13 Shares
PPC automation can save time and money, but additional human intervention to monitor both cost and effectiveness is a smart move
  • Nate Burke
  • 4,765 Reads 21 Shares
After taking a year off because of the pandemic, the Franchise Leadership & Development Conference returned this October, live and in person in Atlanta!
  • Kerry Pipes & Eddy Goldberg
  • 4,513 Reads 6 Shares
Our December roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 2,712 Reads 12 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 4,885 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,639 Reads 5 Shares
Use this simple process to transform sales presentations into profitable conversations
  • Michael Levin
  • 3,203 Reads 3 Shares
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Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) begin with a look at recruitment budgets
  • Eddy Goldberg
  • 3,972 Reads 16 Shares
Five-concept Mexican food franchisor MRI Heritage Brands grows comps during Covid and looks to further growth in ’22
  • Kerry Pipes
  • 5,202 Reads 4 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 8,146 Reads 49 Shares
International franchise deals continue, even as the global economy struggles to bounce back from Covid
  • Eddy Goldberg
  • 5,900 Reads 6 Shares
Bill Edwards’s biweekly newsletter rounds up international franchise news, stats, trends, and more as 2021 draws to a close
  • Eddy Goldberg
  • 3,621 Reads 4 Shares
If you’re looking to take your restaurant franchise to Europe or expand your footprint there, this white paper could be your passport
  • Eddy Goldberg
  • 3,947 Reads 4 Shares
BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 5,525 Reads 67 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 8,432 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
  • Eddy Goldberg
  • 3,550 Reads 7 Shares
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