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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Drive-thrus kept Zaxby’s going during Covid – and is looking to expand them to help build its future
  • Sara Wykes
  • 4,669 Reads 7 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Sales closing ratios
  • Eddy Goldberg
  • 4,543 Reads 27 Shares
9 ways technology can help with your franchise recruitment
  • Art Coley
  • 4,807 Reads 10 Shares
Two multi-unit franchisees, one with 102 Orangetheory Fitness studios, one with 27 Scooter’s Coffee units, on how they’ve responded to Covid-19
  • Franchise Update Media
  • 2,942 Reads 11 Shares
10 tips for finding and hiring staff in the post-Covid economy from franchise veteran Keith Gerson, President of Franchise Operations at FranConnect
  • Keith Gerson
  • 3,311 Reads 14 Shares
As the economy recovers, companies must find new ways to find, hire, and retain employees. Here are 5 tips that could help.
  • Eddy Goldberg
  • 3,085 Reads 4 Shares
In this first special 2-part series, a veteran franchise attorney looks at franchisee complaints that FDDs are too complicated to be understandable. In Part 2 she will offer 10 tips on how to read an FDD critically.
  • Rochelle Spandorf
  • 5,056 Reads 9 Shares
How military-style coaching encourages leadership in both employees and employers
  • Chad Storlie
  • 5,323 Reads 13 Shares
No more excuses for retailers as the U.S. emerges from Covid restrictions
  • Bob Phibbs
  • 2,655 Reads 7 Shares
A roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 2,418 Reads
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
  • 4,625 Reads 12 Shares
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Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 4,896 Reads 17 Shares
School of Rock inks master deal in South Africa for at least 8 new locations
  • Eddy Goldberg
  • 4,812 Reads 3 Shares
As the global economy begins to bounce back from Covid, so do overseas deals for franchise brands
  • Eddy Goldberg
  • 6,307 Reads 3 Shares
Bill Edwards rounds up international franchise news, stats, trends, and more
  • Eddy Goldberg
  • 2,943 Reads 4 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
  • Christophe Angleys
  • 4,399 Reads 2 Shares
10 inspiring quotations for business leaders and managers for a post-Covid economy
  • Eddy Goldberg
  • 3,922 Reads 33 Shares
To help employees make the most of themselves and your business, successful leaders factor in these 6 human needs
  • Jeanet Wade
  • 5,172 Reads 13 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
  • Sara Wykes
  • 4,304 Reads 9 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: Measuring cost per lead and cost per sale.
  • Eddy Goldberg
  • 5,574 Reads 23 Shares
Following the changes brought on by Covid in 2020, franchise lenders are looking at three things in 2021: uncertainty, transparency, and context
  • Darrell Johnson
  • 3,075 Reads 6 Shares
Sonny’s BBQ
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2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 6,021 Reads 3 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 3,811 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,218 Reads 13 Shares
"Revenge spending" is taking off as consumers shake off the Covid stay-at-home blues. Here’s how to cash in on it.
  • John DiJulius
  • 4,029 Reads 4 Shares
Brick-and-mortar retail stores can fight back against online shopping by owning – and using – their built-in competitive advantages!
  • Bob Phibbs
  • 3,078 Reads 5 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,277 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,085 Reads 4 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 3,732 Reads 9 Shares
Leadership during Covid – 12 tips to succeed in the new economy
  • Franchise Update Media
  • 2,559 Reads 8 Shares
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