Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Hot Dog on a Stick has been entertaining customers and celebrities alike for more than 75 years
- Jenn Johnston
- 7,458 Reads 13 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look into brokers
- Eddy Goldberg
- 2,130 Reads 2 Shares
How to use your U.S. FDD as a marketing tool when looking to expand overseas – an item-by-item primer
- William Edwards
- 5,801 Reads 16 Shares
How frandev teams are using broker networks to help build their brands in 2022
- Sara Wykes
- 5,458 Reads 27 Shares
If you’re an emerging brand considering using franchise brokers to help jump-start your sales, read this before jumping in
- Andrew Seid
- 4,337 Reads 12 Shares
Jodi Boyce, CMO at Teriyaki Madness, answers 16 questions on leadership and mentorship
- Franchise Update Media
- 4,077 Reads 48 Shares
Our February roundup of consumer marketing news, trends, and other developments!
- Eddy Goldberg
- 2,684 Reads 2 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 1)
- Helen Bond
- 4,970 Reads 37 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
- Franchise Update Media
- 10,255,026 Reads 57 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
- Eddy Goldberg
- 2,631 Reads 3 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at sales closing ratios
- Eddy Goldberg
- 3,162 Reads 3 Shares
We asked Josh Skolnick, CEO and co-founder of Horse Power Brands, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
- Franchise Update Media
- 4,689 Reads 169 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
- Helen Bond
- 4,214 Reads 112 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
- Franchise Update Media
- 4,960 Reads 50 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
- Jack Monson
- 4,946 Reads 35 Shares
How the pandemic is forcing franchisors to change their business model to better align with today’s franchisee candidates
- Darrell Johnson
- 4,032 Reads 19 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at measuring recruitment costs
- Eddy Goldberg
- 2,223 Reads 2 Shares
In franchise sales, asking the tough questions up front saves everyone a lot of time and effort
- Evan Hackel
- 4,471 Reads 16 Shares
We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
- Franchise Update Media
- 3,848 Reads 20 Shares
New 10-year partnership between Franchise Update and the IFA creates two new annual conferences, starting in June and October
- Franchise Update Media and the IFA
- 3,724 Reads 8 Shares
Our January roundup of consumer marketing news, trends, and other developments!
- Eddy Goldberg
- 3,399 Reads 1 Shares
See what these franchise pros thought about 2021 – and more importantly, what they predict for 2022 (part 2)
- Franchise Business Review
- 3,422 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 10 (and last) in a series: Top Challenges
- Eddy Goldberg
- 2,972 Reads 24 Shares
Euromonitor International’s "Top 10 Global Consumer Trends" report for 2022 takes a look at how Covid has altered marketing worldwide
- Eddy Goldberg
- 4,505 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
- Eddy Goldberg
- 2,933 Reads 10 Shares
To improve relationships with your franchisees, try these 3 tips from FranConnect
- FranConnect
- 2,347 Reads 1 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
- Eddy Goldberg
- 2,735 Reads 1 Shares
See what these franchise pros thought about 2021 – and what they predict for 2022
- Franchise Business Review
- 4,824 Reads 39 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
- Eddy Goldberg
- 4,856 Reads 4 Shares
A positive customer experience is vital for franchise success. Here are 6 ways to train your employees how to deliver it consistently.
- John R. DiJulius III
- 6,268 Reads 63 Shares
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