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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 1)
  • Helen Bond
  • 5,044 Reads 37 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 10,823,006 Reads 57 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,674 Reads 3 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at sales closing ratios
  • Eddy Goldberg
  • 3,221 Reads 3 Shares
We asked Josh Skolnick, CEO and co-founder of Horse Power Brands, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 4,754 Reads 169 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
  • 4,269 Reads 112 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 5,055 Reads 50 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 5,057 Reads 35 Shares
How the pandemic is forcing franchisors to change their business model to better align with today’s franchisee candidates
  • Darrell Johnson
  • 4,099 Reads 19 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at measuring recruitment costs
  • Eddy Goldberg
  • 2,246 Reads 2 Shares
In franchise sales, asking the tough questions up front saves everyone a lot of time and effort
  • Evan Hackel
  • 4,527 Reads 16 Shares
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We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 3,894 Reads 20 Shares
New 10-year partnership between Franchise Update and the IFA creates two new annual conferences, starting in June and October
  • Franchise Update Media and the IFA
  • 3,780 Reads 8 Shares
Our January roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,442 Reads 1 Shares
See what these franchise pros thought about 2021 – and more importantly, what they predict for 2022 (part 2)
  • Franchise Business Review
  • 3,469 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 10 (and last) in a series: Top Challenges
  • Eddy Goldberg
  • 2,994 Reads 24 Shares
Euromonitor International’s "Top 10 Global Consumer Trends" report for 2022 takes a look at how Covid has altered marketing worldwide
  • Eddy Goldberg
  • 4,583 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,970 Reads 10 Shares
To improve relationships with your franchisees, try these 3 tips from FranConnect
  • FranConnect
  • 2,370 Reads 1 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
  • Eddy Goldberg
  • 2,769 Reads 1 Shares
See what these franchise pros thought about 2021 – and what they predict for 2022
  • Franchise Business Review
  • 4,900 Reads 39 Shares
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See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 4,937 Reads 4 Shares
A positive customer experience is vital for franchise success. Here are 6 ways to train your employees how to deliver it consistently.
  • John R. DiJulius III
  • 6,340 Reads 63 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 9: Local Spend
  • Eddy Goldberg
  • 2,480 Reads 5 Shares
3rd annual Franchise Innovation Awards showcase the best of the best in creating new solutions, goods, and services in the face of a 100-year pandemic
  • Kerry Pipes & Eddy Goldberg
  • 10,127 Reads 18 Shares
Flexibility is the keyword in hiring and retaining workers in today’s Covid-altered world
  • Brian Schmidt
  • 9,427 Reads 33 Shares
2021 STAR Awards recognize the best in franchise recruitment practices
  • Sara Wykes
  • 5,829 Reads 50 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
  • Eddy Goldberg
  • 2,988 Reads 2 Shares
Lenders are looking to historical FUND Scores to predict the success and failure of current and future SBA loans
  • Darrell Johnson, Chen Wang, David Swift
  • 4,459 Reads 14 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 8: Mystery Shopping
  • Eddy Goldberg
  • 3,347 Reads 12 Shares
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