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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

International franchise deals continue, even as the global economy struggles to bounce back from Covid
  • Eddy Goldberg
  • 5,678 Reads 6 Shares
Bill Edwards’s biweekly newsletter rounds up international franchise news, stats, trends, and more as 2021 draws to a close
  • Eddy Goldberg
  • 3,456 Reads 4 Shares
If you’re looking to take your restaurant franchise to Europe or expand your footprint there, this white paper could be your passport
  • Eddy Goldberg
  • 3,799 Reads 4 Shares
BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 5,351 Reads 67 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 8,044 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
  • Eddy Goldberg
  • 3,416 Reads 7 Shares
Training your front-line employees in how to deal with stressed-out customers will retain both your customers and your employees!
  • John DiJulius
  • 4,723 Reads 7 Shares
After co-founding Wetzel’s Pretzels and investing early in Blaze Pizza, Bill Phelps is at it again with Dave’s Hot Chicken!
  • Kerry Pipes
  • 10,288 Reads 30 Shares
The IFA reconsiders how it can adapt to best serve its members in a post-Covid world
  • Michael Seid
  • 5,430 Reads 47 Shares
After a 2-year hiatus, the Franchise Leadership & Development Conference draws a record crowd to Atlanta
  • Kerry Pipes & Eddy Goldberg
  • 2,997 Reads 4 Shares
Franchise Business Review’s annual Franchising@Work study on employee engagement and satisfaction includes feedback from more than 4,000 respondents
  • Eric Stites
  • 4,821 Reads 6 Shares
Vocelli Pizza
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Vocelli Pizza
SPONSORED CONTENT
Vocelli Pizza
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Understanding the shift in today’s labor market means adapting to these changes or losing out to those who do
  • Darrell Johnson
  • 3,792 Reads 39 Shares
Capriotti’s revamps Wing Zone with a focus on technology and the customer experience
  • David Bloom
  • 3,636 Reads 62 Shares
Our monthly roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 2,602 Reads 1 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal, part 2
  • Kerry Pipes
  • 5,440 Reads 6 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools. Part 6: Measuring Customer Experience
  • Eddy Goldberg
  • 2,695 Reads 4 Shares
A strong sexual harassment training program can help you attract franchisees and protect your brand
  • Evan Hackel
  • 3,571 Reads 4 Shares
Scam alert! Fraudulent emails are being sent regarding registration and attendee lists for Franchise Update Media’s conferences
  • Franchise Update Media
  • 11,888 Reads 15 Shares
Wendy’s recent opening in the U.K. marks its 1,000th international location as the brand ramps up global growth
  • Eddy Goldberg
  • 3,786 Reads 8 Shares
Subway partners with India’s Everstone Group to build 2,000 stores over 10 years
  • Eddy Goldberg
  • 6,079 Reads 26 Shares
Gong cha bubble tea is expanding in the U.S. Here’s their master (franchising) plan
  • Andrew Sternburg
  • 5,405 Reads 9 Shares
Marco's Pizza®
SPONSORED CONTENT
Marco's Pizza®
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Marco's Pizza®
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Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 1,916 Reads 4 Shares
Using franchise scorecards to improve franchisee performance can improve the entire system
  • Liane Caruso
  • 5,972 Reads 11 Shares
Asking evocative questions to prospects is a powerful way to improve your results
  • Evan Hackel
  • 3,796 Reads 31 Shares
Planet Fitness takes home Franchise Update’s annual Franchise Marketing Leadership Award for its “United We Move” streaming workout campaign
  • Kerry Pipes
  • 3,323 Reads 35 Shares
10 ways traditionally feminine strengths are the leadership wave of the 21st century, part 2
  • Nancy D. O’Reilly
  • 2,015 Reads 5 Shares
How Freddy’s Frozen Custard & Steakburgers is adapting its communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
  • 4,642 Reads 17 Shares
Small Business Saturday is right around the corner. Here’s how to get ready to make the most of it!
  • Bob Phibbs
  • 2,308 Reads 6 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal (Part 1)
  • Kerry Pipes
  • 9,283 Reads 92 Shares
The 3rd Annual Franchise Marketing Report provides franchise marketers with powerful new planning tools
  • Eddy Goldberg
  • 3,711 Reads 3 Shares
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