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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Highlights from the 3rd Annual Franchise Marketing Report, part 9: Local Spend
  • Eddy Goldberg
  • 2,462 Reads 5 Shares
3rd annual Franchise Innovation Awards showcase the best of the best in creating new solutions, goods, and services in the face of a 100-year pandemic
  • Kerry Pipes & Eddy Goldberg
  • 10,009 Reads 18 Shares
Flexibility is the keyword in hiring and retaining workers in today’s Covid-altered world
  • Brian Schmidt
  • 9,344 Reads 33 Shares
2021 STAR Awards recognize the best in franchise recruitment practices
  • Sara Wykes
  • 5,699 Reads 50 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
  • Eddy Goldberg
  • 2,943 Reads 2 Shares
Lenders are looking to historical FUND Scores to predict the success and failure of current and future SBA loans
  • Darrell Johnson, Chen Wang, David Swift
  • 4,346 Reads 14 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 8: Mystery Shopping
  • Eddy Goldberg
  • 3,308 Reads 12 Shares
This report from Ascend2 surveyed marketing pros on their martech plans for the coming year
  • Eddy Goldberg
  • 4,284 Reads 13 Shares
PPC automation can save time and money, but additional human intervention to monitor both cost and effectiveness is a smart move
  • Nate Burke
  • 4,669 Reads 21 Shares
After taking a year off because of the pandemic, the Franchise Leadership & Development Conference returned this October, live and in person in Atlanta!
  • Kerry Pipes & Eddy Goldberg
  • 4,384 Reads 6 Shares
Our December roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 2,648 Reads 12 Shares
American Family Care
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American Family Care
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Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 4,688 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,542 Reads 5 Shares
Use this simple process to transform sales presentations into profitable conversations
  • Michael Levin
  • 3,097 Reads 3 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) begin with a look at recruitment budgets
  • Eddy Goldberg
  • 3,853 Reads 16 Shares
Five-concept Mexican food franchisor MRI Heritage Brands grows comps during Covid and looks to further growth in ’22
  • Kerry Pipes
  • 5,025 Reads 4 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 7,952 Reads 48 Shares
International franchise deals continue, even as the global economy struggles to bounce back from Covid
  • Eddy Goldberg
  • 5,729 Reads 6 Shares
Bill Edwards’s biweekly newsletter rounds up international franchise news, stats, trends, and more as 2021 draws to a close
  • Eddy Goldberg
  • 3,495 Reads 4 Shares
If you’re looking to take your restaurant franchise to Europe or expand your footprint there, this white paper could be your passport
  • Eddy Goldberg
  • 3,833 Reads 4 Shares
BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 5,396 Reads 67 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 8,149 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
  • Eddy Goldberg
  • 3,449 Reads 7 Shares
Training your front-line employees in how to deal with stressed-out customers will retain both your customers and your employees!
  • John DiJulius
  • 4,758 Reads 7 Shares
After co-founding Wetzel’s Pretzels and investing early in Blaze Pizza, Bill Phelps is at it again with Dave’s Hot Chicken!
  • Kerry Pipes
  • 10,467 Reads 30 Shares
The IFA reconsiders how it can adapt to best serve its members in a post-Covid world
  • Michael Seid
  • 5,469 Reads 47 Shares
After a 2-year hiatus, the Franchise Leadership & Development Conference draws a record crowd to Atlanta
  • Kerry Pipes & Eddy Goldberg
  • 3,029 Reads 4 Shares
Franchise Business Review’s annual Franchising@Work study on employee engagement and satisfaction includes feedback from more than 4,000 respondents
  • Eric Stites
  • 4,865 Reads 6 Shares
Understanding the shift in today’s labor market means adapting to these changes or losing out to those who do
  • Darrell Johnson
  • 3,827 Reads 39 Shares
Capriotti’s revamps Wing Zone with a focus on technology and the customer experience
  • David Bloom
  • 3,663 Reads 62 Shares
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