Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role
  • Kerry Pipes
  • 4,974 Reads 11 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) concludes with Part 7, a look into franchise development teams exceeding goals
  • Eddy Goldberg
  • 2,720 Reads 5 Shares
Training employees to deal effectively with irate customers will help retain both your customers and your employees
  • John Tschohl
  • 3,442 Reads 12 Shares
12 female franchise leaders on "Raising Up the Next Generation" in our annual issue on women in franchising: Edithann Ramey Chief Marketing Officer at On The Border
  • Franchise Update Media
  • 3,796 Reads 4 Shares
Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 5,422 Reads 9 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 2)
  • Helen Bond
  • 4,472 Reads 42 Shares
When it comes to franchise recruitment, Franchise Update's annual STAR Award winners show how it's done!
  • Sara Wykes
  • 382 Reads
Hot Dog on a Stick has been entertaining customers and celebrities alike for more than 75 years
  • Jenn Johnston
  • 7,751 Reads 13 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look into brokers
  • Eddy Goldberg
  • 2,170 Reads 2 Shares
How to use your U.S. FDD as a marketing tool when looking to expand overseas – an item-by-item primer
  • William Edwards
  • 6,030 Reads 16 Shares
How frandev teams are using broker networks to help build their brands in 2022
  • Sara Wykes
  • 5,599 Reads 27 Shares
American Family Care
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If you’re an emerging brand considering using franchise brokers to help jump-start your sales, read this before jumping in
  • Andrew Seid
  • 4,468 Reads 12 Shares
Jodi Boyce, CMO at Teriyaki Madness, answers 16 questions on leadership and mentorship
  • Franchise Update Media
  • 4,280 Reads 48 Shares
Our February roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 2,756 Reads 2 Shares
Achieving franchisee buy-in to new marketing programs and campaigns can be tricky business. Franchise pros tell how they do it! (Part 1)
  • Helen Bond
  • 5,116 Reads 37 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 11,190,789 Reads 57 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,726 Reads 3 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at sales closing ratios
  • Eddy Goldberg
  • 3,280 Reads 3 Shares
We asked Josh Skolnick, CEO and co-founder of Horse Power Brands, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 4,835 Reads 169 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
  • 4,332 Reads 112 Shares
How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 5,135 Reads 50 Shares
Indevia Accounting
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TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 5,132 Reads 35 Shares
How the pandemic is forcing franchisors to change their business model to better align with today’s franchisee candidates
  • Darrell Johnson
  • 4,154 Reads 19 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at measuring recruitment costs
  • Eddy Goldberg
  • 2,265 Reads 2 Shares
In franchise sales, asking the tough questions up front saves everyone a lot of time and effort
  • Evan Hackel
  • 4,586 Reads 16 Shares
We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 3,947 Reads 20 Shares
New 10-year partnership between Franchise Update and the IFA creates two new annual conferences, starting in June and October
  • Franchise Update Media and the IFA
  • 3,824 Reads 8 Shares
Our January roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 3,486 Reads 1 Shares
See what these franchise pros thought about 2021 – and more importantly, what they predict for 2022 (part 2)
  • Franchise Business Review
  • 3,525 Reads 25 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 10 (and last) in a series: Top Challenges
  • Eddy Goldberg
  • 3,019 Reads 24 Shares
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