Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Carl’s Jr. announces a new master franchise agreement to expand its presence in Australia
- Eddy Goldberg
- 6,005 Reads 3 Shares
How a "Day in the Life of a Customer" video can create empathy and improve customer service among your front-line staff
- John DiJulius
- 4,606 Reads 18 Shares
How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
- Franchise Update Media
- 4,525 Reads 4 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
- Andrew Seid
- 7,591 Reads 18 Shares
As consumers come out of hiding, they are becoming more eco-conscious in their brand preferences. Are you ready for this shift?
- Nate Burke
- 2,702 Reads 2 Shares
Covid-19 has accelerated the adoption of technology in all facets of franchising. Hear from brands leading the charge to change.
- Franchise Update Magazine
- 3,570 Reads 4 Shares
When it comes to diversity, equity, and inclusion (DEI), Skyhawks Sports Academy shows how to do it right
- Sara Wykes
- 3,876 Reads 111 Shares
Drive-thrus kept Zaxby’s going during Covid – and is looking to expand them to help build its future
- Sara Wykes
- 4,789 Reads 7 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Sales closing ratios
- Eddy Goldberg
- 4,749 Reads 27 Shares
9 ways technology can help with your franchise recruitment
- Art Coley
- 4,911 Reads 10 Shares
Two multi-unit franchisees, one with 102 Orangetheory Fitness studios, one with 27 Scooter’s Coffee units, on how they’ve responded to Covid-19
- Franchise Update Media
- 2,991 Reads 11 Shares
10 tips for finding and hiring staff in the post-Covid economy from franchise veteran Keith Gerson, President of Franchise Operations at FranConnect
- Keith Gerson
- 3,381 Reads 14 Shares
As the economy recovers, companies must find new ways to find, hire, and retain employees. Here are 5 tips that could help.
- Eddy Goldberg
- 3,162 Reads 4 Shares
In this first special 2-part series, a veteran franchise attorney looks at franchisee complaints that FDDs are too complicated to be understandable. In Part 2 she will offer 10 tips on how to read an FDD critically.
- Rochelle Spandorf
- 5,173 Reads 9 Shares
How military-style coaching encourages leadership in both employees and employers
- Chad Storlie
- 5,408 Reads 13 Shares
No more excuses for retailers as the U.S. emerges from Covid restrictions
- Bob Phibbs
- 2,683 Reads 7 Shares
A roundup of consumer marketing news and developments
- Eddy Goldberg
- 2,486 Reads
Follow the "Four P's" of the sales process and watch your results improve.
- Evan Hackel
- 4,756 Reads 12 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
- Helen Bond
- 5,016 Reads 17 Shares
School of Rock inks master deal in South Africa for at least 8 new locations
- Eddy Goldberg
- 4,960 Reads 3 Shares
As the global economy begins to bounce back from Covid, so do overseas deals for franchise brands
- Eddy Goldberg
- 6,445 Reads 3 Shares
Bill Edwards rounds up international franchise news, stats, trends, and more
- Eddy Goldberg
- 2,998 Reads 4 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
- Christophe Angleys
- 4,488 Reads 2 Shares
10 inspiring quotations for business leaders and managers for a post-Covid economy
- Eddy Goldberg
- 4,009 Reads 33 Shares
To help employees make the most of themselves and your business, successful leaders factor in these 6 human needs
- Jeanet Wade
- 5,274 Reads 13 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
- Sara Wykes
- 4,380 Reads 9 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: Measuring cost per lead and cost per sale.
- Eddy Goldberg
- 5,752 Reads 23 Shares
Following the changes brought on by Covid in 2020, franchise lenders are looking at three things in 2021: uncertainty, transparency, and context
- Darrell Johnson
- 3,163 Reads 6 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
- William Edwards
- 6,233 Reads 3 Shares
6 ways marketers can increase their influence in 2021
- Debbie Qaqish
- 3,900 Reads 6 Shares
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