Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Follow the "Four P's" of the sales process and watch your results improve.
- Evan Hackel
- 4,712 Reads 12 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
- Helen Bond
- 4,970 Reads 17 Shares
School of Rock inks master deal in South Africa for at least 8 new locations
- Eddy Goldberg
- 4,899 Reads 3 Shares
As the global economy begins to bounce back from Covid, so do overseas deals for franchise brands
- Eddy Goldberg
- 6,392 Reads 3 Shares
Bill Edwards rounds up international franchise news, stats, trends, and more
- Eddy Goldberg
- 2,971 Reads 4 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
- Christophe Angleys
- 4,449 Reads 2 Shares
10 inspiring quotations for business leaders and managers for a post-Covid economy
- Eddy Goldberg
- 3,961 Reads 33 Shares
To help employees make the most of themselves and your business, successful leaders factor in these 6 human needs
- Jeanet Wade
- 5,231 Reads 13 Shares
Urban Air Adventure Parks leapt in to guide its franchisees through their Covid-related real estate issues
- Sara Wykes
- 4,355 Reads 9 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: Measuring cost per lead and cost per sale.
- Eddy Goldberg
- 5,687 Reads 23 Shares
Following the changes brought on by Covid in 2020, franchise lenders are looking at three things in 2021: uncertainty, transparency, and context
- Darrell Johnson
- 3,135 Reads 6 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
- William Edwards
- 6,166 Reads 3 Shares
6 ways marketers can increase their influence in 2021
- Debbie Qaqish
- 3,864 Reads 6 Shares
Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
- Helen Bond
- 6,296 Reads 13 Shares
"Revenge spending" is taking off as consumers shake off the Covid stay-at-home blues. Here’s how to cash in on it.
- John DiJulius
- 4,071 Reads 4 Shares
Brick-and-mortar retail stores can fight back against online shopping by owning – and using – their built-in competitive advantages!
- Bob Phibbs
- 3,123 Reads 5 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
- Helen Bond
- 4,348 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
- Franchise Update Magazine
- 3,138 Reads 4 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
- Franchise Update Magazine
- 3,789 Reads 9 Shares
Leadership during Covid – 12 tips to succeed in the new economy
- Franchise Update Media
- 2,582 Reads 8 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Digital Spend – Budget vs. Effectiveness
- Eddy Goldberg
- 3,775 Reads 1 Shares
In this final installment of a special 3-part series, a veteran franchise attorney offers the last 5 of 10 tips on how to read an FDD critically
- Rochelle Spandorf
- 5,073 Reads 17 Shares
What franchisors get wrong about onboarding new franchisees – and 5 tips for how to fix it
- Maria Haan
- 7,612 Reads 53 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
- Kerry Pipes
- 4,312 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
- Franchise Update Media
- 5,244 Reads 14 Shares
CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
- Franchise Update Magazine
- 3,944 Reads 1 Shares
How to launch a successful customer service initiative that is both effective and long-lasting
- John DiJulius
- 4,283 Reads 1 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
- Kerry Pipes
- 5,073 Reads 9 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
- Bob Phibbs
- 3,802 Reads 1 Shares
As the global economy recovers from Covid, so does overseas expansion for franchise brands
- Eddy Goldberg
- 4,362 Reads 4 Shares
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