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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Covid has hastened the adoption of marketing technology by franchise brands. Will you be left behind?
  • Helen Bond
  • 6,343 Reads 13 Shares
"Revenge spending" is taking off as consumers shake off the Covid stay-at-home blues. Here’s how to cash in on it.
  • John DiJulius
  • 4,101 Reads 4 Shares
Brick-and-mortar retail stores can fight back against online shopping by owning – and using – their built-in competitive advantages!
  • Bob Phibbs
  • 3,162 Reads 5 Shares
Franchise recruitment turns to technology to continue growth and development during Covid
  • Helen Bond
  • 4,388 Reads 26 Shares
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
  • Franchise Update Magazine
  • 3,174 Reads 4 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 3,833 Reads 9 Shares
Leadership during Covid – 12 tips to succeed in the new economy
  • Franchise Update Media
  • 2,610 Reads 8 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Digital Spend – Budget vs. Effectiveness
  • Eddy Goldberg
  • 3,816 Reads 1 Shares
In this final installment of a special 3-part series, a veteran franchise attorney offers the last 5 of 10 tips on how to read an FDD critically
  • Rochelle Spandorf
  • 5,115 Reads 17 Shares
What franchisors get wrong about onboarding new franchisees – and 5 tips for how to fix it
  • Maria Haan
  • 7,715 Reads 53 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
  • Kerry Pipes
  • 4,363 Reads 2 Shares
McAlister's Deli
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McAlister's Deli
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Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
  • Franchise Update Media
  • 5,286 Reads 14 Shares
CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 3,987 Reads 1 Shares
How to launch a successful customer service initiative that is both effective and long-lasting
  • John DiJulius
  • 4,319 Reads 1 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 5,128 Reads 9 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 3,838 Reads 1 Shares
As the global economy recovers from Covid, so does overseas expansion for franchise brands
  • Eddy Goldberg
  • 4,394 Reads 4 Shares
Dickey’s Barbecue Restaurants enters Japan with its first restaurant in Tokyo
  • Eddy Goldberg
  • 3,506 Reads 2 Shares
4 tips on why empowering employees to repair customer service failures will contribute mightily to your bottom line
  • John Tschohl
  • 5,705 Reads 1 Shares
TruBlue Total House Care is at the forefront of a growing market trend
  • Kerry Pipes
  • 5,003 Reads 2 Shares
The tech that's working best for N-Hance Wood Refinishing in the pandemic
  • Franchise Update Magazine
  • 4,200 Reads 6 Shares
Indevia Accounting
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Welcome to "Good (and Other) News!" – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,397 Reads 1 Shares
Tim Hortons China lands more funding for countrywide expansion
  • Eddy Goldberg
  • 8,047 Reads 6 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: 2020 Spend – Budgets vs. Effectiveness
  • Eddy Goldberg
  • 3,226 Reads 17 Shares
Mike Davis’ 1-800-JunkPro is gaining its share of a $50 billion industry
  • Kerry Pipes
  • 4,832 Reads 82 Shares
In this second in a special 3-part series, a veteran franchise attorney offers the first 5 of 10 tips on how to read an FDD critically
  • Rochelle Spandorf
  • 8,032 Reads 51 Shares
Finding the right balance for your social media strategy means balancing centralized control with local market differences
  • Liane Caruso
  • 4,799 Reads 10 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year
  • Kerry Pipes
  • 5,024 Reads 25 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 3,833 Reads
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
  • Eddy Goldberg
  • 5,809 Reads 184 Shares
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