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Menchie's, the Encino, California-based frozen yogurt franchise brand, is turning to technology to separate itself from the competition while building an even stronger bond with its customers.
  • Franchise Update
  • 3,607 Reads 63 Shares
While franchisors typically supply name brand recognition, a proven business concept, and extensive franchisee training and ongoing support, most will not sufficiently help you with your site selection or commercial lease. Deciphering the lease agreement document (often 50 to 60 pages in length) and negotiating the best deal is often left up to you. And negotiating this against an experienced landlord or the landlord's broker can be a challenge. Knowledgeable real estate agents and brokers are specialized sales people.
  • Dale Willerton
  • 9,858 Reads 622 Shares
In an article entitled "Customer Satisfaction and Stock Prices: High Returns, Low Risk," author Claes Fornell discusses the result of extensive research and studies that prove that an increase or decrease in customer satisfaction not only greatly impacts each individual organization, but has a significant impact on the future health of the economy.
  • John DiJulius
  • 3,352 Reads 37 Shares
It's often the case that the weaknesses of a system are not obvious until that system is catastrophically overloaded. That's when most breakdowns or failures occur. Overloaded electrical systems start fires, overloaded computer systems crash, and overloaded human beings suffer nervous breakdowns.
  • Mel Kleiman
  • 4,221 Reads 9 Shares
Anand Gala can remember working in his family's Jack in the Box restaurants when he was still in elementary school.
  • Anand Gala, CEO, Gala Corp.
  • 3,503 Reads 13 Shares
For more than 20 years Rick Huffman and his two partners--Sam Catanese and Marc Williams--have been building things. They've developed shopping centers, hotels, apartment complexes, a large stock of affordable housing units, and Branson Landing, a $400 million mixed-use project in Branson, Mo.
  • John Carroll
  • 6,585 Reads 2 Shares
I was recently asked the question, "How do you convince small business owners that social media is a must-do? It wasn't difficult to answer as it's something I'm asked almost every day, and my answer remains the same. The reason? Quite simply, it works!
  • Paul Segreto
  • 3,102 Reads 6 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 9,646 Reads 1 Shares
Transitioning corporate executives and other individuals that may be exploring franchising as a career alternative often ask me to help them outline questions to ask franchisees and franchisors as they're doing their due diligence. Here's how I advise them...
  • Paul Segreto
  • 11,371 Reads 1,023 Shares
A look at today's franchise candidates will reveal they are more sophisticated, better educated, and more technologically advanced than ever before. In addition, and even more so because of the economic downturn over the past few years and subsequent slow recovery, they are extremely cautious.
  • Paul Segreto
  • 5,877 Reads 3 Shares
Distinguish your franchise by knowing what creates steadfast customer loyalty to your brand. Franchisees profit from this consumer connection, which drives repeat business. At American Advertising Distributors I capitalized on our point of differentiation by arming our retail clients with marketing intelligence that was superior to any other service at the time, producing more successful campaigns for their businesses. I bragged to prospective franchisees about our powerful corporate research and development, which was instrumental in our 82 percent customer retention rate. Our retail market craved expertise for building their businesses, and our system delivered the goods beyond their expectations. We had raving customers who championed our brand because we provided them what they wanted.
  • Steve Olson
  • 3,343 Reads 1,023 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Ever notice how closely the words intimate and intimidate are in their spelling? Probably not, but that's okay. It dawned on me while writing this, the third article in my series on Socially Engaged Lead Management. It is clear that to succeed brands today must become much more intimate with their customers and prospects.
  • Tom Hochstatter
  • 3,456 Reads 28 Shares
For several years social media has kept up its position as one of the hottest topics in franchising, and in business in general. Today, most business publications include at least one standing column about social media. While its potential marketing impact has been dissected and analyzed, in franchising quite a bit of that debate has focused on whether a brand's social media presence should be controlled by the franchisor, or whether franchisees too should be able to have their own accounts and profiles on Facebook and other social networking sites.
  • Beata Krakus
  • 8,362 Reads 1 Shares
Subodh Patel got his start in franchising during the great Texas downturn of the 1980s. By the late 1980s, the savings-and-loan debacle had spawned the federal Resolution Trust Corporation, which in turn became an overnight bazaar for cut-rate, distressed properties that had to be sold fast.
  • John Carroll
  • 11,690 Reads 2 Shares
Senior care is one of the hottest growth segments in franchising today. The demand for senior care services, both medical and non-medical, has been growing by leaps and bounds, in tandem with the growth of the country's aging population, who are living longer, staying healthier, and remaining more active than any seniors in history.
  • Eddy Goldberg
  • 5,103 Reads
There is no denying the impact technology has had on business. It has allowed companies to market and sell their products and services to customers in every corner of the world, and to do so 24 hours a day, seven days a week.
  • John Tschohl
  • 11,448 Reads 995 Shares
Owning and operating a small business was once the exclusive domain of the risk takers of the business world. The true entrepreneur had a distinct flair for creativity, innovation and vision. He, and I emphasize "he", knew how to operate outside-the-box. He knew how to make things happen. Many times, this individual had little choice as he knew from an early age he would be responsible for shaping his future and for making it on his own. Formal education was usually limited and often just a far-fetched dream. Corporate life was not even an option. Besides, he couldn't be told what to do, how to do it and when to do it. No way. No how.
  • By: Paul Segreto
  • 10,810 Reads
Joshua Burton grew up minutes away from the Cherry Hill Mall in Southern New Jersey. In the late 90s, he used to hang out in the food court, where the first-ever Saladworks location still operates today. Burton identified with the Saladworks concept and brand, and watched the franchise thrive throughout his adolescence. When he decided to go into business for himself, it was an easy choice - Saladworks. Today he has three successful locations to show for it, and he hasn't even turned 30 yet.
  • Multi-Unit Franchisee
  • 6,296 Reads 55 Shares
Greg Cutchall never expected to get into the restaurant business. As a youth growing up in Omaha, Nebraska, he saw how tough the business was on his father.
  • Multi-Unit Franchisee
  • 12,985 Reads 1 Shares
As many franchise professionals explore new methods of recruiting franchise candidates, there's been a great deal of discussion on how to incorporate social media into the mix. Sure, social media could be used to generate franchise leads, and, quite effectively... that, I have no doubt. But, it's what comes after generating the leads that concerns me more. So, let's take a look ahead, before jumping in with both feet.
  • By: Paul Segreto
  • 4,218 Reads 12 Shares
One evening in 1982, Iris Cohn's husband, Dick, came home and told the family he wanted to open a Taco Bell restaurant in the Chicago area. So the couple took their daughter, Jennifer, to one of the restaurants, where they proceeded to order one of every item on the menu. "We were hooked," she recalls. Putting everything on the line, the Cohns became the first Taco Bell franchisees in the Chicago metro area, growing steadily over the years to become one of the brand's largest franchisees.
  • Debbie Selinsky
  • 10,298 Reads 2 Shares
American Family Care
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American Family Care
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American Family Care
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Almost five years ago, in April 2006, nearly 59,000 employees obtained class certification in a lawsuit claiming that Brinker Restaurant Group violated California labor laws by failing to ensure that its non-exempt employees took meal and rest breaks. In July of 2008, the appeals court vacated the class certification based upon a finding that employers need not ensure that meal and rest breaks are taken. The California Supreme Court then vacated the decision and granted review on October 22, 2008.
  • Grace Y. Horoupian
  • 4,636 Reads 28 Shares
Keith Gerson is currently president and COO of Sopra Brands, a privately held, multi-concept franchise system headquartered in Salt Lake City. The organization is experienced in growing small and large companies in the franchise industry.
  • Franchise Update
  • 3,277 Reads 17 Shares
James Young, president of Spring-Green Lawn Care, describes his approach to marketing as tactical, because it "allows our franchise owners to do what they do well," he says.
  • Franchise Update
  • 3,259 Reads 11 Shares
A guy walks into a bar. The place is teeming with beautiful women and he's looking to make a connection. After he's shown off some of his best moves on the dance floor, one particularly attractive lady approaches him.
  • Denise Lee Yohn
  • 3,445 Reads 5 Shares
When it comes to customer service, do you know the rating for your company, location, or department?
  • John DiJulius
  • 3,322 Reads 99 Shares
The goal of customer experience management is to move customers from satisfied to loyal and, ultimately, to be advocates for the brand.
  • Jack Mackey
  • 7,759 Reads 1,014 Shares
It seems that everywhere you turn there is a discussion or reference to social marketing. With more than 600 million profiles on Facebook alone, the reach is pervasive.
  • Michael Sick
  • 4,370 Reads 1,014 Shares
Franchising is the champion of small business expansion, and Franchising.com is the official home page of the industry, offering 50,000 pages of information for interested consumers. The site is the most comprehensive intelligence and information resource for more than 2,400 franchises worldwide, covering 24 franchise industries, and more than 250 sub-industries.
  • Franchise Update Media
  • 7,958 Reads 25 Shares
Our next financial concept? OPM (other people's money). As a former commercial banker, I've had the opportunity to see both sides of the "debt/leverage" issue. When you go to a bank for a business loan, your banker (whether they tell you or not) will quickly compute your debt-to-equity ratio. As bankers, we viewed debt as an equivalent of risk: the higher your ratio, the more debt you have in proportion to equity. Therefore, the higher your financial risk. Let me explain why this is so. It all goes back to the financial basics: Assets = Liabilities + Net Worth.
  • Steve LeFever
  • 9,341 Reads 1 Shares
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