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In my book, Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty, I explain how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company.
  • Rick Barrera
  • 13,148 Reads 2 Shares
John Scharnweber grew up in the restaurant business, starting at the bottom as a dishwasher and busboy growing up in Minneapolis.
  • John Carroll
  • 6,213 Reads
In a perfect world, businesses would only be sold when they are healthy and attractive to buyers.
  • Domenic Rinaldi
  • 4,949 Reads 42 Shares
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
  • Scott Klososky
  • 8,352 Reads 1,023 Shares
Franchise Payments Network processes payments for more than 120 franchise chains across the retail, restaurant, service, and lodging sectors. This makes us uniquely positioned to provide a snapshot of the economy in franchising. Over the next few issues we are going to drill down and decipher what we are seeing in payment trends in the franchise space, with the goal helping you make better operational and marketing decisions. Let's begin with a 30,000-foot look at how consumers pay for transactions in franchise businesses
  • Tom Epstein
  • 6,554 Reads
The inspiration for Randy Elias's expansion into a new franchise concept came from a restaurant he'd been frequenting for years.
  • Tracy Staton
  • 6,712 Reads 84 Shares
By his own description, Greg Thomas is ADHD. Sitting down to read a book, watching professional sporting events, or lounging on a beach doesn't really interest him.
  • John Carroll
  • 9,553 Reads 3 Shares
The new Google+ network has debuted. The social media community is scrambling to figure out what it's good for and where it may be going.
  • Daniel Lieberman
  • 3,480 Reads 8 Shares
Last month I discussed three steps for businesses to get started in social media.
  • Erica McClenny
  • 9,038 Reads 2,317 Shares
The stagnant economy. Sustained unemployment. Rising food and gas prices. It's no wonder consumers are more value-conscious than ever before.
  • Denise Lee Yohn
  • 5,655 Reads 30 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,253 Reads 183 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
SPONSORED CONTENT
Any experienced multi-unit operator understands that great employees ultimately need opportunities to grow and advance.
  • Kerry Pipes
  • 6,993 Reads 126 Shares
Desi Williamson has led a diverse career as a corporate sales and marketing executive, entrepreneur, motivational coach for the Minnesota Vikings, and now restaurant owner.
  • Desi Williamson
  • 5,842 Reads 165 Shares
Do your employees know what makes your company radically different from all of your competitors?
  • Rick Barrera
  • 9,314 Reads 1,491 Shares
Steve Bowen knew how to handle a good paint job. But as an independent businessman he was stretched thin and was wearing many different hats as he tried to manage his own painting company.
  • Kerry Pipes
  • 5,703 Reads 195 Shares
Online marketing, social media, and social commerce have created an environment that places an increased burden on franchise marketing departments.
  • Keith Klein
  • 11,084 Reads 1 Shares
Franchisors and franchisees will always face the challenge of living harmoniously in two business worlds that are not quite the same.
  • Steve Olson
  • 2,680 Reads 3 Shares
Franchisors seeking to build a loyal customer following and remain competitive in 2011 must develop and deliver national and local marketing programs for their franchisees--deploying the latest social media tools in addition to their traditional methods.
  • Kerry Pipes
  • 4,310 Reads 168 Shares
Access to capital has been a bane to franchise growth for nearly three years. Much of the blame has been placed on lenders, who have been notoriously gun-shy since the September 2008 financial debacle.
  • Eddy Goldberg
  • 5,576 Reads 57 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 7,053 Reads 1 Shares
From what you read in the media, does it feel like 88 percent of ad dollars are still being spent on old media?
  • Michael Sick
  • 8,435 Reads 1,021 Shares
Movita Juice Bar
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Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
A financial legacy can provide an incomparable "leg up" to offspring--if they are adequately prepared. However, inelegant handling of the training stage can create generations of enmity, or breed unmotivated individuals with an entitlement attitude. A family business (especially if some offspring participate in day-to-day operations while others do not) presents even more complexity, particularly in the area of "fairness." Following are a few things to think about as you grapple with starting the preparation process.
  • Carol Clark
  • 4,984 Reads 45 Shares
Until your organization figures out how to drive higher sales and profits at existing stores, adding new units is very risky. The only time McDonald's got in real trouble came when they focused on growing sales by adding new units while neglecting to grow same store sales.
  • Jack Mackey
  • 8,850 Reads 1,014 Shares
When Shelly Sun and her husband JD founded BrightStar, their full-service healthcare staffing agency in 2002, the concept was rooted in their experiences searching for quality care for JD's sick grandmother. "We were managing multiple relationships and thought how great it would be to have one company handle the entire continuum of care," says Sun, CEO of BrightStar.
  • Debbie Selinsky
  • 7,200 Reads
In the course of my speaking and consulting engagements, I've found that many franchisees have given up even trying to get meaningful references on promising job applicants. From the frustrating experiences recounted to me by others and my own company's policy, I know that most employers will report only dates of employment and the starting and ending wage or salary figures.
  • Mel Kleiman
  • 8,054 Reads 1 Shares
Mobile applications allow customers to choose location, menu, and to select from the menu.
  • James Stewart
  • 3,385 Reads 110 Shares
Allow me to share something that is staggering to me. I spend thousands of dollars a year with many companies that have no idea I exist - and so do you.
  • Scott Klososky
  • 2,043 Reads 2 Shares
Many reputable marketing firms and agencies have dubbed 2011 as "the year of social"... and with good reason.
  • Erica McClenny
  • 2,848 Reads 5 Shares
It's been said that the more things change, the more they stay the same. You'll notice that most of the same brands have returned to this year's Multi-Unit 50 lists.
  • Paul Wilbur
  • 9,777 Reads 1 Shares
For years, Jeff Orlando has read with fascination the articles in franchise and business magazines about super-successful entrepreneurs. "It's amazing to read about these guys who have 87 Burger Kings and 92 Wendy's units and these unbelievable homes and lifestyles," says the Killeen, Tex., resident. However, he adds, it's also nice to read about "regular guys like me," who choose to define their success in a different way.
  • Debbie Selinsky
  • 6,300 Reads
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