Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
Sam Ballas waxes eloquently--and passionately--about East Coast Wings & Grill, the company he acquired in 2001.
Are you making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
A strong leader needs to define their vision for success, effectively document it, and communicate it over and over again.
As franchisors, it's your primary responsibility to make operational decisions based on the franchise system as a whole.
Marketing affects all customer and franchise development aspects of the company, including the sales process, building brand awareness, attracting and converting leads, building and maintaining customer relationships, and efforts to entice people who are no longer engaged.
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
William G. Edwards
Does recent history give us a good basis for what to expect for franchise development in 2013? Certainly there is some guidance that can be taken from the past few years.
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
Part 1 of this series addressed how to improve attendance at franchisee conventions. Part 2 discussed how to maximize the benefits to your franchisees.
Silos are good for one thing, and one thing only: holding stuff back.