Franchise Update Magazine Issue III, 2018: Consumer Marketing: Are you getting your slice of the pie?
Franchise Update Magazine: Consumer Marketing: Are you getting your slice of the pie?

Q3 | 2018

Consumer Marketing: Are you getting your slice of the pie?

World Gym
World Gym
World Gym
Almost a year before the NLRB issued its decision on Browning-Ferris Industries, there was an outsized reaction about its potential impact.
Michael Seid
Franchising may not be rocket science, but it is a lot like another type of science: cloning.
Jeff Dudan
E-learning has earned its stripes as a convenient alternative to traditional corporate training models, which typically have involved flipcharts and laser pointers.
Nigel Davies
Learn how these 11 brands identify, target, and engage with customers
Sara Wykes
Cause Marketing: How 6 brands give back to the communities they serve.
Helen Bond
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
Eddy Goldberg and Kerry Pipes
Unity Rd.
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
Kerry Pipes
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
Franchise Update
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
Andrea Brandon
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
John DiJulius
How is your brand's involvement in cause marketing helping in franchise recruitment?
Franchise Update
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
Bill Edwards
If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!
Art Coley

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