New Hampshire Feature Articles

Looking for a franchise opportunity in New Hampshire? Whether you're a first-time business owner or a seasoned entrepreneur, New Hampshire offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Hampshire is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Hampshire.

Informative articles to support business buyers, franchisees, and franchisors in New Hampshire.

Ideas And Innovation: Joe Hertzman has Both at his Three Brands

As the father of four attending sporting events with his children, Joe Hertzman noticed that when they ordered ice cream they always requested waffle cones.

Debbie Selinsky
6,182 Reads 8 Shares

Pat Sajak's Great American Deal

Pat Sajak has been hosting TV's Wheel of Fortune for the last three decades but now he's playing host to a new franchise concept and the payoff could be huge.

Kerry Pipes
7,068 Reads 184 Shares

Johnny Rockets: Measuring the Effectiveness of Consumer Marketing Efforts

We asked Art Tinajero, senior director of field marketing at The Johnny Rockets Group, to discuss how the brand measures the effectiveness of its consumer marketing efforts.

Art Tinajero
5,649 Reads

Building a Franchisee-Centered, Results-Oriented Culture, Part 2

Last month, in Part 1 Joe Mathews introduced the theme of a franchisee-centered, results-oriented culture. He began by discussing the different types of management styles and cultures that exist in franchising - or at any company, for that matter.

Joe Mathews
2,746 Reads 1,023 Shares

Overcoming Franchise Buyers' Cold Feet

Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.

Steve Olson
3,057 Reads 30 Shares

Maximize Your E-Sources: Using Social Media as a Recruiting Tool

"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.

Nate DaPore
10,642 Reads

Follow The Leader: Spencer Smith on His Simple but Powerful Strategy for Success

Sometimes leaders gain followers by being flashy and charismatic. And sometimes role models are people like Spencer Smith, the soft-spoken Colorado multi-unit, multi-brand franchisee who has earned his success by "following the program" and the Golden Rule.

Debbie Selinsky
11,310 Reads 6 Shares

Don't Loosen That Grip: Resist the Urge to Relax Financial Controls

The economy is improving, bringing with it a sense of optimism. That optimism, however, can be dangerous.

John Tschohl
6,441 Reads

Understanding Millennials: What You Need to Know About This Generation

The Millennial generation is here. They feel entitled. They negotiate everything. And they'll tell you exactly what is on their mind...even if you don't want to know.

T. Scott Gross
7,822 Reads 1,021 Shares

Mr. Right: Finding the Perfect Fit for Your Brand

Have you ever noticed over the years that you come across a candidate that just seems to be a great fit for your franchise opportunity and all you have to do is lead them down a mutual exploration process to the sale?

Marc Kiekenapp
3,474 Reads 16 Shares

Brand Appeal: Jayson Pearl's Mission is to Grow and Protect the BrightStar Brand

Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.

Kerry Pipes
6,369 Reads

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Creating System-Wide Integration in Your Digital Marketing Strategy

As franchise systems continue to develop ways to attract new customers and create brand advocates from their frequent customers, it is becoming increasingly important for brands to understand consumers' online buying behavior.

Josh Allen
3,738 Reads 80 Shares

Alternative Social Networks Your Franchise Should Consider

It seems like a new social media channel pops up every day. How do you know which ones your franchise should be using?

James Crater
4,008 Reads 8 Shares

Nurture Leads (and Customers!) Through an Emotional Connection

Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.

Dayna Rothman
3,380 Reads 20 Shares

Social Media Roundup - September 2013

Facebook's latest revision of its terms of service, released in early September, essentially lays claim to the right to use or sell your identity, content, and data - without limitations.

Daniel Lieberman
2,409 Reads

What Are Your Customers Telling You?

Without customers, you are out of business. It seems to me that part of learning "how-to-make-customers-loyal" is to ask customers to give you feedback on their experiences of doing business with you.

Jack Mackey
8,626 Reads 1 Shares

Going Big: One Time Ski Coach Races to Top-Earning Status In Franchising

Jim Fitlow is a lifelong skier and as he loves to say, "Turning is highly overrated."

Debbie Selinsky
5,917 Reads

Business Busters: 10 Ways to Avoid Career Killers

Fundamentals are stressed in everything from sports to business. Focus in on basic tackling and blocking and success is much more likely to follow.

Daniel C. Steenerson
5,294 Reads 1,021 Shares

Customer Focus: 5 Steps to Keep Your Customers Loyal

Customers are fickle, demanding, and opinionated. That's why keeping your customers loyal, satisfied, and saying positive things about you is crucial.

Lisa Ford
6,359 Reads 115 Shares

Plastic Fantastic: How to Create Key Tags and Loyalty Cards That Get Results

Businesses that offer plastic membership cards, loyalty cards, and key tags to their clients and customers are giving their customers a great incentive to keep coming back and take part in their loyalty programs, promotions, and special offers.

Multi-Unit Franchisee
7,205 Reads 1,021 Shares

New Kid In Town: Paul Brown on Spirit of Revitalization to Arby's

Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.

Kerry Pipes
22,934 Reads 2 Shares

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Building a Franchisee-Centered, Results-Oriented Culture, Part 1

Franchisee validation is driven by three factors. The first is unit-level economics. Are franchisees' financial returns meeting their expectations?

Joe Mathews
5,822 Reads

How Would You Grade Your Sales Team?

How would you grade your sales effort? Is a "C" okay for your company? Are your competitors scoring higher?

Marc Kiekenapp
3,044 Reads 16 Shares

Making Real Estate a Core Value of Your Franchise System, Part 4 of 4

Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.

Scott Simcik
3,020 Reads 32 Shares

6 Keys to Keep Your Franchise System Growing

To stand out among the more than 3,000 active franchise opportunities in today's market, you must seize your buyers' attention with benefit-driven programs and systems.

Steve Olson
3,880 Reads 49 Shares

Tri-effective: Joe Hertzman Wins With Three Brands Over Three Decades

Joe Hertzman is always thinking. When the Louisville, Kentucky, father of four attended sporting events with his kids, he noticed that they always requested waffle cones when they ordered ice cream.

Debbie Selinsky
13,652 Reads 1 Shares

Are You Building for Success or Failure?

You say you want to own a business and make your own decisions? You say that owning a business is one of the few remaining ways to build net worth today?