New Jersey Feature Articles

New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Many franchisors are taking advantage of this economic slowdown to examine and improve their sales process. Rather than discussing tweaking and fine-tuning, I'd like to look at three fundamental selling skills essential to franchise sales success. You'll recruit new franchisees much faster if you train (and re-train) your sales staff in these three key selling skills.
  • Steve Olson
  • 2,561 Reads 6 Shares
Gurvinder Singh is, in many ways, a "normal" 24-year-old guy. A former wrestler, he's into martial arts and spends an inordinate amount of time training in the gym. Despite his high energy level, he can go "couch potato" with the best of them, and he loves TV (his favorite show is "Lost"). He also loves cars, and jokes that the health of his business can be measured by the impressiveness of his ride.
  • Debbie Selinsky
  • 3,445 Reads 13 Shares
With the downturn in the economy, good old-fashioned customer service can be a major differentiator for businesses trying to keep their existing customers and attract new ones.
  • Greg Brashier, COO of Virtual PBX
  • 4,422 Reads 81 Shares
It all began with a single Golden Corral restaurant in 1997. In just over a dozen years, Guillermo Perales has grown to operate 142 franchise locations, spread across 5 brands throughout Texas and Florida. It's quite an accomplishment for this native of Mexico, and he's not even close to finished. "I'd like to double the size of my business over the next decade," says Perales. Based on his track record, it's a good bet he'll succeed. He just inked a deal with T-Mobile for some new units, and he's negotiating with a yogurt and seafood franchisor--and that doesn't even include his planned hotel project in Dallas.
  • Kerry Pipes
  • 10,504 Reads 1,015 Shares
Restaurants and retail businesses have been devastated since the start of the current recession, negatively affecting corporate franchisors and their licensed franchisees. Revenues have declined as customers have tightened their belts and restricted discretionary spending while joblessness has risen. Not surprisingly, bankruptcies in the retail and hospitality industries have increased - and evidence indicates that they will continue to do so.
  • Christopher T. Vrountas and Richard L. Levine
  • 3,542 Reads 2 Shares
Long before they met and married, Donna and Jim Wade grew up working in their respective family businesses--Donna in Southeast Texas, and Jim in a small town in West Tennessee. Both families owned restaurants and grocery stores. Their paths crossed when Jim, a University of Memphis graduate who went to work in accounting for Binswanger Glass, was transferred to Houston as a controller. She was selling copiers for Xerox, and he called one day for a quote. "Not long after he completed the purchase, we started dating," recalls Donna. "We realized instantly that we shared a passion for business."
  • Debbie Selinsky
  • 3,858 Reads 5 Shares
It is no secret that many CEOs are challenged by how to best motivate and get results from their franchise development departments. Over the many years I've been involved in franchising, I have seen the powerful role CEOs can play to support their franchise development teams.
  • Linda Burzynski
  • 4,098 Reads 3 Shares
Dennis Hitzeman has had some legendary mentors in his life. First there was McDonald's founder Ray Kroc, who hired the 16-year-old Hitzeman as a crew member for his third location. Later, as a West Point Cadet, he played football for assistant coach Bill Parcells and studied under Gen. Norman Schwarzkopf, Jr.
  • John Carroll
  • 7,225 Reads 4 Shares
The current recession and credit crunch are putting the hurt on franchise businesses, says a new report by the International Franchise Association (IFA). There's no question that the franchising's economic growth and ability to create jobs has been hamstrung by the lack of available credit.
  • Multi-Unit Franchisee
  • 3,354 Reads 5 Shares
Gross sales? Target revenue? Break even? No, this figure is more important than all those. These days, as we're all looking at ways to cut costs, figuring out where and how to cut is extremely important. Using break-even analysis allows you to go in with a scalpel instead of a hatchet.
  • Steve LeFever and Dave Ashcraft
  • 8,990 Reads 775 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, reports that for the first time, multi-unit franchises are the new industry majority, providing growth opportunities in these times of economic uncertainty.
  • Press Release
  • 4,107 Reads 1 Shares
The Human Bean
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After years of building his company by acquiring distressed franchise units and real estate, John Metz bought a distressed franchisor. That's right, a franchisor. On December 17, 2008, Metz took over Hurricane Grill & Wings. And he's from Buffalo.
  • Eddy Goldberg
  • 5,625 Reads 2 Shares
For a man in the hospitality business who's traveled widely, Ted Torres didn't fall far from the tree, nor did he want to. "My father, a first-generation hotelier, was my mentor, teacher, coach, and partner," says Torres, who at 43 has been in the business for 20 years. His most far-flung project, building hotels for Hilton across Russia, never came to fruition--through no lack of willingness on his part--but it was a fabulous month-long adventure just the same.
  • Eddy Goldberg
  • 4,832 Reads 49 Shares
At some level, there's a growing realization that the current economic "decline" is not just a speed bump. The assumption that a return to the "status quo" is sure to come--that it's merely a matter of time--also appears to be quickly fading. The emerging conclusion: Things typically don't come this unhinged only to revert to what existed before.
  • Carol Clark
  • 3,745 Reads 3 Shares
What if there were a way to hire great, energetic franchisees who not only were excited about the brand, but also already knew it inside and out? Your next great franchise operators might be sitting right beside you at your next internal meeting.
  • Kerry Pipes
  • 5,832 Reads 1 Shares
Franchise development teams are trying to defy the seemingly insurmountable odds of today's economy by creatively ramping up their sales efforts. Tactics such as discounted franchise fees, reduced royalties, buy-back guarantees, and other incentives have been pouring onto the franchise marketplace in recent months. The innovative techniques seem to be getting results.
  • Kerry Pipes
  • 6,641 Reads 1 Shares
Unfortunately for many business owners, the economic forecast looks gloomy for this year and perhaps next. At Clix, we have taken an active approach toward understanding the state of the economy and planning our development for the next 12 to 36 months.
  • Franchise Update Magazine
  • 8,081 Reads
At the end of January, following the headlines of optimism and encouragement that came with the presidential inauguration, came the harsh reality of job layoffs and plant closings in one company after another across the country. Home Depot announced 7,000 layoffs, Pfizer trimmed 19,000 jobs, and Caterpillar 20,000. In total, nearly 60,000 wage earners became unemployed, and while many enjoyed reasonable severance packages others were most certainly caught unprepared for the income loss that will follow.
  • Rollie Trayte and Gary Widman
  • 4,211 Reads 50 Shares
Business cycles are the norm and while difficult to predict, peaks and valleys in our economy will always occur. However, the speed and magnitude of deterioration in worldwide business conditions and financial markets make the current recession especially severe. As everyone now knows, this is not a normal trough or business cycle; survival and success during these times will require extraordinary actions.
  • Dean Zuccarello
  • 4,173 Reads 1 Shares
It's hard to ignore the negative press about the economy, and it's almost impossible not to cringe at the mention of credit rates and loans. But (and there's always a but) the glass remains half full--or possibly even overflowing--for those lucky enough to be tenants in today's real estate market.
  • Dan Rowe
  • 4,811 Reads 107 Shares
In the 20th century (some of you might remember that more stable and predictable period), multi-unit franchising was not much of a factor. Sure, there were multi-unit operators, but by and large franchisors didn't really put much emphasis on them. Those that did generally focused on growing their own, not wanting to invite franchisees in from other systems, and certainly not wanting to share their own.
  • Darrell Johnson
  • 3,373 Reads 6 Shares
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With 324 Subways in Oklahoma and Kansas, Don Rottinghaus knows his brand and his market. Must be time for something new. "I work those areas constantly," he says. He has to. Over the past 20 years, the multi-unit franchisee has built a huge chain of Subway locations in the region. And now he's taking on a new challenge, bringing a taste of Southern California sunshine to the Midwest. Over the next 5 years, Rottinghaus will develop 12 new LA Sunset Tan locations in Oklahoma and 25 in Kansas.
  • John Carroll
  • 8,599 Reads
One of the great things about being an editor at [i]Franchise UPDATE[/i] is the constant stream of press releases we receive. (Okay, I admit, it also can resemble a state of siege). The mailbox always includes some great suggestions on how to improve your business, as well as success stories of franchises continuing to grow, despite the economy. Here are a few items to stimulate your thinking, from top to bottom line.
  • Eddy Goldberg
  • 4,544 Reads 7 Shares
As a student at Florida State University, the entrepreneurial spirit in Sam Osborne led him to own and operate a small personal training business. One of his clients was David Walker, who was soon to be a co-founder of Tropical Smoothie Café. Things have "worked out" well for both.
  • Kerry Pipes
  • 6,473 Reads 212 Shares
Let's play Jeopardy. The answer: "Document!" The question: "What is the most effective way to minimize risk in the franchise sales process?" To be honest, my answer is a form of shorthand, but it succinctly makes my point.
  • Rupert M. Barkoff
  • 6,678 Reads
Looking to expand your multi-unit operation and add some units fast? There's a way you can add locations--and immediate cash flow--quickly, without the long wait and usual headaches associated with building a unit from the ground up. It's called refranchising, and it's hot.
  • Kerry Pipes
  • 7,252 Reads 383 Shares
Franchising can offer a great business opportunity, but there are many different kinds of franchising models and business structures, and so many different brands and concepts. How do you know what's right for you? Begin your research by conducting a thorough and honest internal audit of yourself. Look at how you like to operate. Analyze your strengths and weaknesses. Review the things that make you tick, and the things that tick you off. Do you like to be in charge and calling the shots, or do you like to delegate? Do you like to be behind a counter or desk all day, or do you prefer being out in the field working one on one with customers and potential customers? This is just the tip of the iceberg for the kinds of questions you should be asking yourself. Give this some serious thought. The worst thing you can do is prematurely choose a franchise concept you will be unhappy working in day after day.
  • Kerry Pipes
  • 23,770 Reads 3 Shares
The air conditioner at one of your Phoenix units has failed. The manager calls you and says it's so hot inside the store that customers are turning around and walking out. Your first thought is to call your local A/C repair business for what will most likely be a costly service call.
  • Kerry Pipes
  • 4,358 Reads 22 Shares
Despite all the buzz about "rich media," the simple text ad is still one of the most effective ways of bringing prospective franchisees to your website, according to a report from market research firm iPerceptions. The study is especially intriguing, given its substantial number of participants: 14,000 people were surveyed about their ad preferences after they visited leading media websites.
  • Joe Dysart
  • 6,147 Reads 307 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that attendance for the 8th Annual Multi-Unit Franchising Conference is on track to set a new attendance record. The conference is April 15-17, 2009 at the Bellagio Hotel in Las Vegas.
  • Press Release
  • 3,943 Reads 173 Shares

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